John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.
5 lessons learned include: making films about issues people care about, authenticity above sheen, building a production community, patience and capitalising on success.
Check out the films here: https://www.youtube.com/channel/UCTRT40myYvPDJgH8uR0PbSw?reload=9
The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk
What is Socially Good Podcast?
The UK’s leading podcast dedicated to how media and marketing can be used for social good.
John Gilbert, founder of award-winning social marketing agency, eskimosoup is joined by social changemakers, media mavericks and marketing masters to share experiences and outrageous ideas that might just work!
Creating shows in a range of formats we provide a healthy dose of education, inspiration and entertainment for the soul.
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