WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.023 --> 00:00:18.793 Organizing your work life can be a mess. 00:00:18.793 --> 00:00:20.033 You have notes here. 00:00:20.113 --> 00:00:21.153 Bookmarks there. 00:00:21.183 --> 00:00:22.633 Receipts everywhere. 00:00:22.943 --> 00:00:26.873 Anyone else ever bought a course and then forgotten how to get back to it? 00:00:27.063 --> 00:00:31.273 Well, I've got four go-to apps for keeping things tidy. 00:00:31.273 --> 00:00:32.633 I wanna share real quick. 00:00:32.633 --> 00:00:35.233 There'll be a link for each one of these in the show notes. 00:00:35.233 --> 00:00:36.513 So make sure you check that out. 00:00:36.583 --> 00:00:38.553 Number one, work flowy. 00:00:38.783 --> 00:00:40.553 I use this app all day. 00:00:40.793 --> 00:00:42.793 Every day for all kinds of notes. 00:00:42.793 --> 00:00:44.913 Number two raindrop. 00:00:44.913 --> 00:00:46.793 That's where I put all of my bookmarks. 00:00:46.823 --> 00:00:47.913 Number three. 00:00:48.343 --> 00:00:48.953 Notion. 00:00:48.983 --> 00:00:53.313 That's where I keep notes for projects and bigger collections of things 00:00:53.313 --> 00:00:55.473 like screenshots or sample files. 00:00:55.773 --> 00:00:57.833 And number four, Evernote. 00:00:58.373 --> 00:01:01.553 But before long your organization, app of choice. 00:01:01.973 --> 00:01:06.753 Can get unorganized and most people attempt to solve this with tags. 00:01:07.013 --> 00:01:11.673 And don't look now before long your tags also get unorganized. 00:01:11.963 --> 00:01:14.033 Because you've tagged different things. 00:01:14.063 --> 00:01:15.153 Five different ways. 00:01:15.603 --> 00:01:18.143 I'm gonna share my handy tagging system. 00:01:18.213 --> 00:01:19.223 I use this system. 00:01:19.523 --> 00:01:22.263 For all four apps that I just listed. 00:01:22.753 --> 00:01:23.823 To keep things simple. 00:01:24.203 --> 00:01:27.463 Use the characters you get while holding down the shift key 00:01:27.463 --> 00:01:29.423 beginning and the upper left hand. 00:01:29.833 --> 00:01:31.953 Of your keyboard on your computer. 00:01:32.403 --> 00:01:34.633 So think top row of your keyboard. 00:01:35.083 --> 00:01:37.783 The Tilda sign the number 1, 2, 3, 4. 00:01:38.233 --> 00:01:41.083 You're gonna use each character as a standard. 00:01:41.433 --> 00:01:44.843 Prefix for the categories of tags. 00:01:44.943 --> 00:01:47.363 For me, it always looks like this. 00:01:47.813 --> 00:01:50.623 I click the shift key and the Tilda character. 00:01:50.700 --> 00:01:53.990 That's the far left key, just to the left of the number one. 00:01:54.219 --> 00:01:57.349 I use this to put everything in one of two categories. 00:01:57.949 --> 00:01:58.699 Or personal. 00:01:59.268 --> 00:02:03.208 The second key I hit is shift and then the exclamation point, which 00:02:03.208 --> 00:02:05.008 is right next to the till to sign. 00:02:05.438 --> 00:02:07.088 That's for whatever year. 00:02:07.148 --> 00:02:10.368 The note is 20 21, 20 22, et cetera. 00:02:10.868 --> 00:02:14.208 The next tag I use is shift in the, at symbol. 00:02:14.208 --> 00:02:15.848 That's the number two on the keyboard. 00:02:16.298 --> 00:02:21.848 That's for any name associated with a person that's associated with this note. 00:02:22.333 --> 00:02:22.983 That way. 00:02:22.983 --> 00:02:26.383 If I remember who shared the note or the tip that I'm looking 00:02:26.383 --> 00:02:29.783 for, I can just search up for the name, starting with the at symbol. 00:02:30.233 --> 00:02:32.653 The next character I hit is shift. 00:02:32.753 --> 00:02:35.213 And then the pound sign over the. 00:02:35.503 --> 00:02:41.383 Three on the keyboard for that that's my general tax or any topic or any subject. 00:02:41.523 --> 00:02:44.463 And then the last one I have is the shift key. 00:02:44.463 --> 00:02:47.343 And then the dollar sign that's over the number four. 00:02:47.793 --> 00:02:48.443 I use that. 00:02:48.533 --> 00:02:52.533 Reserve that only for any note that I would consider a favorite. 00:02:52.543 --> 00:02:55.743 The great thing is when you start typing the lead character. 00:02:56.283 --> 00:03:00.843 Till day, the exclamation point, the at sign, the pound sign or the dollar sign. 00:03:01.233 --> 00:03:06.003 Your app will pop up existing tags that begin with that same character. 00:03:06.683 --> 00:03:07.763 Don't even have to. 00:03:08.173 --> 00:03:11.813 All these weird characters you just start typing by holding the shift 00:03:11.813 --> 00:03:14.773 key down and hitting the first key in the upper left hand corner. 00:03:15.113 --> 00:03:18.533 And then you're reminded oh yeah this is my one for general category. 00:03:18.883 --> 00:03:21.413 This is my one for what year the note is this. 00:03:21.653 --> 00:03:24.823 I won for any name associated with this. 00:03:25.373 --> 00:03:29.493 Et Cetera it keeps it super simple and you don't have to remember 00:03:29.773 --> 00:03:31.573 anything once you get it set up. 00:03:32.023 --> 00:03:35.163 Win number two, something a client recently asked. 00:03:35.613 --> 00:03:40.343 A consulting client of mine recently asked my opinion on his personal brand logo. 00:03:40.603 --> 00:03:42.343 Was his kind of homemade version. 00:03:42.733 --> 00:03:46.463 Good enough, or should he pay big bucks to go hire a professional? 00:03:47.073 --> 00:03:49.303 We did a fun exercise together. 00:03:49.523 --> 00:03:52.183 And I asked him to draw three logos from memory. 00:03:52.183 --> 00:03:54.303 Number one, the logo for target. 00:03:54.303 --> 00:03:57.646 Number two, burger king and number three Starbucks. 00:03:58.276 --> 00:04:01.766 I then had him rate his results on a simple three part scale. 00:04:01.946 --> 00:04:03.526 One is I drew that from memory. 00:04:03.526 --> 00:04:04.006 Perfect. 00:04:04.456 --> 00:04:05.806 To so-so. 00:04:05.806 --> 00:04:09.126 I think I got in the ballpark or rated a three, which is poor. 00:04:09.196 --> 00:04:10.606 I don't think I'm anywhere close. 00:04:10.916 --> 00:04:14.886 Then I showed him three color palettes and asked him to identify 00:04:14.886 --> 00:04:16.486 which of those three brands. 00:04:17.066 --> 00:04:19.566 The color palette went to a green and white pallet. 00:04:20.016 --> 00:04:21.546 A blue, gold and red pallet. 00:04:21.806 --> 00:04:23.546 And then a red and white pallet. 00:04:23.786 --> 00:04:26.866 Again, I asked him to rate his responses. 00:04:27.206 --> 00:04:29.466 One perfect to so-so three poor. 00:04:29.766 --> 00:04:34.980 Not surprisingly ratings for his logos drawn from memory target. 00:04:34.980 --> 00:04:37.260 Number one, super simple to draw from memory. 00:04:37.900 --> 00:04:39.500 Burger king got a little rough. 00:04:39.960 --> 00:04:42.220 And then Starbucks was the worst. 00:04:42.330 --> 00:04:46.190 But his color palette ratings were all number ones. 00:04:46.190 --> 00:04:47.350 In other words, Perfect. 00:04:47.880 --> 00:04:48.630 He nailed it. 00:04:48.630 --> 00:04:50.350 What's the point in this exercise? 00:04:50.800 --> 00:04:52.640 Being insanely consistent. 00:04:52.950 --> 00:04:57.480 With the color palette around your personal brand business, because research. 00:04:57.640 --> 00:05:00.160 Shows colors stick. 00:05:00.360 --> 00:05:03.400 Color stick far more than even. 00:05:03.400 --> 00:05:06.760 Expensive logos in the personal branding space. 00:05:06.760 --> 00:05:08.480 Having a color logo is. 00:05:08.480 --> 00:05:10.600 Almost always overkill. 00:05:11.050 --> 00:05:13.330 Win number three, something to think about 00:05:13.780 --> 00:05:16.890 Success can be a terrible destination, but. 00:05:16.950 --> 00:05:19.570 Satisfaction is an ideal location. 00:05:19.970 --> 00:05:22.650 Don't put satisfaction on layaway. 00:05:22.960 --> 00:05:24.370 I've been thinking about that. 00:05:24.595 --> 00:05:26.945 Am I the only one who can get caught up. 00:05:27.045 --> 00:05:30.915 Pursuit of personal brand success, hoping for satisfaction. 00:05:31.095 --> 00:05:34.395 But pushing it off to someday after I at. 00:05:34.515 --> 00:05:38.105 Success please tell me i'm not the only one. 00:05:38.555 --> 00:05:40.605 Win number four, something personal. 00:05:41.055 --> 00:05:43.025 Speaking of success and. 00:05:43.025 --> 00:05:46.185 Satisfaction on Thursday of this past week. 00:05:46.425 --> 00:05:50.545 Right in the middle of a very ordinary day of running my own business. 00:05:50.995 --> 00:05:52.565 I took a moment on purpose. 00:05:52.895 --> 00:05:55.565 To smile and just realize, you know what? 00:05:55.955 --> 00:05:58.885 I am satisfied with the personal brand business. 00:05:59.105 --> 00:06:00.685 I'm giving myself to. 00:06:01.035 --> 00:06:01.965 Have I arrived? 00:06:02.375 --> 00:06:04.085 No, but I'm not putting. 00:06:04.085 --> 00:06:05.925 Satisfaction on layaway. 00:06:06.035 --> 00:06:06.685 I am. 00:06:06.765 --> 00:06:07.565 Satisfied. 00:06:07.905 --> 00:06:09.045 I'm not stationary. 00:06:09.305 --> 00:06:10.245 I'm not static. 00:06:10.585 --> 00:06:13.205 But I'm definitely learning to be satisfied. 00:06:13.555 --> 00:06:17.685 What's your best advice for enjoying the journey of building a business? 00:06:17.715 --> 00:06:18.805 I would love to know. 00:06:19.255 --> 00:06:21.525 DM me on Instagram or email me back. 00:06:23.999 --> 00:06:27.299 Thanks for joining me on this episode of the brand Brand ed bullet. 00:06:27.719 --> 00:06:28.409 Good news. 00:06:28.439 --> 00:06:30.809 You don't have to scroll through the show notes to find 00:06:30.809 --> 00:06:32.159 the links to any of the apps. 00:06:32.189 --> 00:06:33.299 apps or other wins. 00:06:33.299 --> 00:06:34.589 mentioned in this episode. 00:06:35.159 --> 00:06:36.659 Instead, just hop on my email. 00:06:36.689 --> 00:06:40.169 List and you can get these four wins right in your inbox. 00:06:40.619 --> 00:06:44.129 Just go to Robbyf.com/friday. 00:06:44.289 --> 00:06:48.549 That's R O B B Y F.com/friday. 00:06:48.999 --> 00:06:52.239 I'd also love your help getting this into the hands of more people. 00:06:52.359 --> 00:06:55.854 So go and leave a review on apple podcast and then share. 00:06:55.884 --> 00:06:57.684 Share this episode with somebody you love. 00:06:58.099 --> 00:06:58.969 Feel free to DM. 00:06:58.999 --> 00:07:02.689 On me on instagram and share which when was your favorite from this episode. 00:07:02.959 --> 00:07:05.929 Have a great weekend and go and build a life-giving brand.