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Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
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https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by shop owner Mike Himes and guest Rick White to discuss the evolution of Mike’s shop over the past year. Rick shares coaching insights on overcoming emotional challenges around pricing and the importance of valuing your work. Mike reveals how increasing labor rates and implementing a robust parts matrix led to significant financial improvements, while the group addresses common industry pitfalls such as undercharging and ineffective workflows.
00:00 "Biggest Change: Workflow Insights"