Willy Wonka Goes Sustainable CPG

Show Notes

As one of the founders of Max Brenner, the highly popular chocolate brand and restaurant chain, Oded Brenner was considered the world’s real-life Willy Wonka. 
 
Now, after a brief hiatus, he’s embracing his inner “business artist” and building a new brand: Blue Stripes. While both businesses are connected by a core ingredient, the cacao fruit, Blue Stripes is leaning into CPG and a mission rooted in sustainability. During this episode of Retail Remix, Oded shares his founder story and:  

• Why the cacao fruit presented opportunities for product innovation and ideation;  
• How he approaches brand development and storytelling for such a niche story and value proposition; and  
• Why he is prioritizing wholesale partnerships over direct-to-consumer (DTC) sales. 

 

RELATED LINKS 

• Learn more about Blue Stripes 
• Shop Blue Stripes online  
• Find Blue Stripes products in a store  
  
  

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.