Introduction to green coffee sourcing

Today we’re continuing our series on the business of coffee roasting and exploring the world of green coffee supply.

We'll speak with Jordan Hooper, Head of Green Coffee Trading, Sucafina and Line Cosmidis, Head of Specialty Sales, Falcon Coffees, to learn more about the green coffee supply chain, the role of the trader and how this has evolved in the digital era.

We'll also speak with John Gibson, Head Roaster, La Cabra, about his approach to direct sourcing and why building relationships at origin is so important to the business.

Credits music: "Miraculous" by Riya Gadher - the winning song of The Coffee Music Project 2024 Planet Earth competition in association with SEB Collective

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast