Enduring brands with CMOs Brian Kenny (Harvard Business School), Peter Jensen (Moleskine), K. Patrick Davis (Henkel), Paul Fletcher (Coutts) and Karen Kozak (Cargill)

S2 E5: October 21st 2020. Margaret Molloy is joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explores how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and why brand should be treated as an investment, not as a spend. CMOs also share their commitments by answering the following question: "What has COVID taught you about relevance, and what is your commitment to maintaining that relevance for your brand?"

What is How CMOs Commit with Margaret Molloy?

Margaret Molloy interviews 120+ CMOs from influential brands to share real-time brand responses to COVID-19, brand-building insights, and more. Special episodes focus on Gen Z, Pride Month, Sustainability, and Racial Injustice.

Guest CMOs include: Linda Boff (CMO, GE), Stephanie Buscemi (CMO, Salesforce), Lynne Biggar (CMO, Visa), Alicia Tillman (CMO, Formerly SAP), Patrizio Spagnoletto (CMO, Hulu), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Soyoung Kang (CMO, eos), Tariq Hassan (CMO, Formerly Petco), Carla Piñeyro Sublett (SVP, Chief Marketing Officer, IBM), Frank Cooper (CMO, BlackRock), Jonnie Cahill (CMO, Heineken USA), Meenu Bagla (CMO, Cyient), Dean Aragon (CEO & Vice Chairman, Shell Brands International, Shell), Thomas Ranese (VP of Global Marketing, Uber), Rachel Tipograph (CEO & Founder, MikMak), Cynthia Kleinbaum (VP Marketing, Walmart), and more.

• Twitter: @margaretmolloy