Faith, Frontlines, and Fortune - Episode 18: Balancing Innovation, Optimization, and Growth in Consumer Goods with Martin Ford

In this insightful episode, Anderson Salgado interviews Martin Ford, a seasoned expert in consumer goods and brand optimization. Martin shares his journey from PepsiCo to Dr. Squatch, offering valuable lessons on crafting impactful job applications and balancing innovation with optimization in the competitive consumer packaged goods (CPG) industry. The conversation delves into the importance of a clear vision for brand success, identifying key leverage points for growth, and the pivotal experiences that shaped Martin’s career. They also discuss the critical need for brands to establish a solid foundation before scaling and the role of agile decision-making in driving success. 

Creators and Guests

Guest

Martin Forde

Advisor & Retail Strategist to Disruptive Brands | Expert in CPG Scale Up | Ex - Dr. Squatch | Real Estate Development Co Launching Soon | Endurance Athlete

What is Faith, Frontlines and Fortune?

Explore inspiring journeys of business, life, faith, and military entrepreneurship with Anderson Salgado. Tune in for deep dives into the experiences of industry leaders, Christian warriors, beauty experts and veteran entrepreneurs, sharing their stories of resilience, innovation, and success.