What if the ultimate measure of wealth isn't just money - but freedom of time?
In this episode of the Women of Wealth Podcast, Hawley Woods Gray and Allie Ramo sit down with serial entrepreneur Robin Sims-Allen, founder of Total Her and CEO of Phoenix Marcus, to talk about entrepreneurship, ownership, reinvention, and creating more opportunities for women to build income on their own terms. Robin knew from an early age that the traditional career path wasn't for her. But her entrepreneurial journey taught her an important lesson: a great idea isn't enough. You have to be willing to take risks, move when the timing is right, and - perhaps most importantly - know when to pivot.
That philosophy helped shape Total Her, a women-focused platform designed to help entrepreneurs, creators, freelancers, consultants, and aspiring business owners monetize their skills, connect with community, and create greater ownership over their income, audience, and time.
Robin shares why she believes women are too often pouring their energy into everyone and everything else, why traditional professional environments can still create ceilings for women, and how entrepreneurship can offer another path toward flexibility and independence.
She also takes us behind the vision for Total Her - from mentorship and community “Circles” to business opportunities, monetization tools, security features, and upcoming AI capabilities designed to help creators spend less time on tedious work and more time actually living.
In this conversation, you'll hear about:
- Why taking risks and knowing when to pivot became two of Robin's biggest entrepreneurial lessons
- How timing can make or break an innovative idea
- Why Robin believes freedom of time is a form of wealth
- The inspiration and mission behind Total Her
- Creating income from the skills, knowledge, services, and content you already have
- Why community, mentorship, safety, and ownership matter for women building businesses
- Robin's vision for creating an ecosystem where women support - and do business with - other women
- How technology and AI can help entrepreneurs reclaim valuable time
- Why Robin believes women shouldn't have to work 50, 60, or 70 hours a week to build successful businesses
- Her advice for women who are curious about entrepreneurship but don't know where to begin
Connect with Robin Sims-Allen
Robin says the best place to connect with her directly is LinkedIn. She can also be found on Instagram, Threads, Facebook, and X/Twitter.
Explore Total Her:
totalher.co
If this conversation resonates with you, subscribe to the Women of Wealth Podcast, leave a review, and share this episode with a woman who's ready to create more income, ownership, and freedom in her life.
For more awesome episodes visit our podcast website at
WomenOfWealth@transistor.fmGot a burning question or a topic you're itching to hear about? Slide into our DMs on Instagram at
@Wowwomenofwealth. Now, let's turn those pennies into power moves!
What is Women of Wealth?
Women of Wealth is where generational wisdom meets entrepreneurial ambition.
Hosted by Hawley Woods Gray and Allie Ramo, the podcast brings two generations - and two distinct perspectives - to conversations about money, business, leadership, and building a life on your own terms.
Hawley brings the Gen X perspective, shaped by decades of experience in business, finance, leadership, and wealth building. Allie brings the Millennial perspective of a modern entrepreneur navigating growth, opportunity, and what success looks like for the next generation. Together, they prove that some of the best lessons happen when women at different stages of life learn from one another.
Each week, Hawley and Allie sit down with powerhouse founders, executives, entrepreneurs, and changemakers for candid conversations about the wins, challenges, pivots, and lessons behind their success.
Expect powerful stories, practical advice, different perspectives, and honest conversations about money, entrepreneurship, career, confidence, leadership, and creating lasting wealth.
Because wealth is about more than money. It’s about freedom, opportunity, impact, and creating a life on your own terms.
New episodes every Wednesday. Subscribe and join the Women of Wealth community.