Today, most conventional or slow clothing brands like Lee, Wrangler, United Colours of Benetton, Pepe Jeans and Levi’s are facing a tough new reality where they aren’t just trying to outperform each other. They are also up against fast fashion brands that are now dominating the industry.
In the process, many of these slow brands have lost relevance in the larger scheme of things.
In this episode we are going to talk about two of these brands in particular – Lee and Wrangler. Both are international brands that were launched in India in the late 80s and early 90s. But neither really took off.
But now, they are trying to make a comeback. And behind this comeback is a Bengaluru based retail company called Ace Turtle. It wants to build a mini version of Indian conglomerate Reliance Brands Limited. That’s a pretty ambitious goal, considering the brands in their lineup couldn’t be more different.
Tune in.
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