Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

Show Notes

If you've ever followed a Marketing expert for the Architecture Industry, you may hear some jargon and be thinking what on earth do some of these words and abbreviations mean... 

A few serial offenders that should be thrown into the jargon jail that come to mind are CTA, KPI, PPC, ROI, SEO and BD. 

Surely some of these must be useful and important if everyones' saying them right? So what is "BD" or "Business Development" and why is it essential to practising Architecture and building a business or your online profile? 

Luckily I am joined by Tyler Suomala who trained as an Architect and is a Business Development Specialist at Monograph who is going to help give us a few pointers in the right direction.

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Creators and Guests

Host

Stephen Drew

Hello! I’m Stephen Drew, Founder of the Architecture Social—an online community and resource hub dedicated to helping professionals in Architecture, Design, Development, and Real Estate advance their careers. I’m here to connect you with insights, tools, and opportunities that lead to meaningful growth, whether you’re just starting out or ready to take that next big step.

What is Architecture Social?

Curated content, insights and opportunities designed to elevate careers and strengthen teams in Architecture and Design.