Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

Show Notes

If you've ever followed a Marketing expert for the Architecture Industry, you may hear some jargon and be thinking what on earth do some of these words and abbreviations mean... 

A few serial offenders that should be thrown into the jargon jail that come to mind are CTA, KPI, PPC, ROI, SEO and BD. 

Surely some of these must be useful and important if everyones' saying them right? So what is "BD" or "Business Development" and why is it essential to practising Architecture and building a business or your online profile? 

Luckily I am joined by Tyler Suomala who trained as an Architect and is a Business Development Specialist at Monograph who is going to help give us a few pointers in the right direction.

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Creators and Guests

Host

Stephen Drew

Hello! I’m Stephen Drew, Founder of the Architecture Social—an online community and resource hub dedicated to helping professionals in Architecture, Design, Development, and Real Estate advance their careers. I’m here to connect you with insights, tools, and opportunities that lead to meaningful growth, whether you’re just starting out or ready to take that next big step.

What is Architecture Social?

It is hard to get a job in architecture. We exist to help you get there. Hosted by Stephen Drew, Architecture Social is the unfiltered guide to the UK Built Environment. We decode the realities of the industry, provide actionable cheat codes for your career, and bridge the communication gap between the drafting board and the boardroom.

Whether you are a Part I assistant trying to survive your first role, a Part III architect managing complex procurement, or a Practice Director fighting tight margins and adapting to the Building Safety Act, this podcast is your central node of intelligence. We strip away the aesthetic gatekeeping and toxic positivity to talk about the actual mechanics of the business.

Expect honest conversations about salary realities, portfolio strategies, hiring economics, and the true experiences of the people actively shaping the profession.

No fluff, just the reality of practice.