This story was originally published on HackerNoon at:
https://hackernoon.com/interactive-amp-emails-transforming-the-future-of-emails.
Email marketing is among the highest ROI-generating channels. But, with time, as other platforms innovated, emails remained static. Given its potential to positively impact a business’s growth trajectory, it doesn't evolve like other technologies.
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Interactivity allows recipients to take action within emails that we traditionally associate with landing pages. Users can interact with carousels, accordions, quizzes, forms, and more, without opening a separate webpage. This level of interactivity boosts user engagement, increases click-through rates, and drives conversions.