Talk West

Chris Boyer, the Assistant Vice Chancellor for Strategic Brand Management at North Carolina State University, a division that works "to strategically steward, elevate and monetize one of our university's most valuable assets: the NC State brand". Part of that strategy has been partnerships with companies such as New Belgium, which makes Old Tuffy beer. Today Chris shares his insights into what makes a partnership work and what type of companies higher educational systems should be working with.

Show Notes

Chris Boyer, the Assistant Vice Chancellor for Strategic Brand Management at North Carolina State University, a division that works "to strategically steward, elevate and monetize one of our university's most valuable assets: the NC State brand". Part of that strategy has been partnerships with companies such as New Belgium, which makes Old Tuffy beer. Today Chris shares his insights into what makes a partnership work and what type of companies higher educational systems should be working with.

You can find more on Walk West by going to WalkWest.com, as well as on twitter, Facebook, Instagram, and LinkedIn.

Talk West is hosted by Chris Bunn and Mike Manganillo and is a production of Earfluence.

What is Talk West?

How do you take control of your life, and your career, without a guide to help you along? Talk West is a conversation-based podcast that goes beyond the LinkedIn profile to understand the nuances of our guests’ personal, and career, journeys. Tune in every other week to hear compelling stories, key insights and strategies about manifesting growth opportunities, unlocking new business potentials, and spearheading your professional journey.

Walk West is a full-service branding and marketing agency based in Raleigh, NC. Join us as we chat with thought leaders, business experts, and former Walk West clients, as well as the people who have helped Walk West flourish into North Carolina’s fastest growing agency.

Podcast Production by Earfluence. Hosted by Mike “Mango” Manganillo, Vice President, Marketing and Growth, and Derek Ross, Senior Account Supervisor.