Daybreak

The entire logic of buying online instead of going to a store rests on e-commerce companies making it easy to return stuff. What if it doesnt fit me? What if it is damaged? Just ask for a return and someone comes to your doorstep and picks it up.

However, as it turns out, e-commerce companies hate returns because reverse logistics are a costly affair for them. 

Now, the likes of Ajio and Myntra are changing their return policies. Some are even blocking some customer accounts.  But are customers ready to give it up yet?

Tune in.

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Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.