The Business of Authority

The more you know about your ideal clients, the easier it will be to attract them.

Show Notes

The more you know about your ideal clients, the easier it will be to attract them.
On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.
Talking Points
  • What exactly is a client avatar?
  • Questions to ask yourself to uncover your client avatar
  • Deciding how many client avatars you should have
  • How to make ideal clients more receptive to your message
  • The value of sharing stories of transformation
Links
Enjoy!
—JS & RM

What is The Business of Authority?

How to make a living while you’re making a difference.

A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.