Behind the Book Cover

Carlyn Montes De Oca is a passionate animal advocate, international speaker and multi-award winning author of Dog as My Doctor, Cat as my Nurse who has also been featured on ABC and CBS and in Woman's Day magazine.

But it was what she did for her most recent book, Junkyard Girl: A Memoir of Ancestry, Family Secrets, and Second Chances, that we focused on. Rather than trying to tackle the whole wide world, she focused on her local area: Santa Fe, New Mexico. As a result, she got in with the local bookstores, pitched the local TV shows and set up local events. Now she's become a bit of a local celebrity.

Steal her techniques and dominate your hometown! From there, take on the world.

Want my authority-building secrets every week? Grab 'em at www.authoritysecrets.club.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card