Engineering Enablement by DX

Jonathan Biddle, Director of Engineering Effectiveness at Wayfair, shares the story of how his team found repeat success and subsequently grew in size and scope. He shares lessons they’ve borrowed from startups, including understanding the adoption curve and knowing your core users, and offers advice for other platform teams looking to move to the next stage.

Show Notes

Jonathan Biddle, Director of Engineering Effectiveness at Wayfair, shares the story of how his team found repeat success and subsequently grew in size and scope. He shares lessons they’ve borrowed from startups, including understanding the adoption curve and knowing your core users, and offers advice for other platform teams looking to move to the next stage.

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Discussion points:

(01:15) How Jonathan moved into his role
(05:30) Why Platforms teams are in a position of leverage, but also ambiguity
(07:18) The initial work Jonathan’s team focused on
(10:07) Creating transactional versus recurring value
(11:36) The difference between startups and platform teams 
(14:12) Expanding the team’s scope and rebranding to Developer Acceleration
(18:20) What drove the platform team’s success
(21:05) Three adoption concepts to understand
(24:41) Knowing your core customers
(27:36) Adoption metrics and feedback gathering mechanisms
(33:37) When to mandate adoption or rely on organic adoption
(38:38) A story of when adoption fell short
(45:35) Advice for how other teams can go from zero to one

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Mentions and links:
Follow Jonathan on LinkedIn
Diffusion of Innovations by Everett M. Rogers (and the Wikipedia page for the book)
Crossing the Chasm by Geoffrey A. Moore
Let My People Go Surfing by Yvon Chouinard of Patagonia

Creators and Guests

Host
Abi Noda
Abi is the founder and CEO of DX (getdx.com), which helps engineering leaders measure and improve developer experience. Abi formerly founded Pull Panda, which was acquired by GitHub.

What is Engineering Enablement by DX?

The show focused on developer productivity and the teams and leaders dedicated to improving it. Each episode features in-depth interviews with Platform and DevEx teams, along with the latest research and approaches for measuring developer productivity. Presented by DX (getdx.com), the developer intelligence platform designed by researchers.