Setting Up Shop

Luke Liu is an up-and-coming TikTok creator in the fashion niche. His minimalistic aesthetic and calming demeanor always make you stop and watch his content as soon as it appears on your feed, especially amidst all of the craziness that is TikTok.

In this interview, Luke shares how he cultivates his aesthetic, approaches collaborating with brands who are a good fit for his audience, and balances his life as a creator trying to transition to full-time content creation.


What is Setting Up Shop?

Today, anyone can be a content creator, but getting started is the hardest part. The most common “expert” advice is to pick a niche, but how do you even do that? In this podcast, we laser in on square one of the creator journey, and explore how successful creators in some of the most far-flung corners of the internet found their niche, and set up shop.