Marketing, Sales and Business Strategy: Only The Name Has Changed | 178

Dave Lorenzo shares some changes he's making to his podcast and what they demonstrate about marketing, sales and business strategy. Season 2 Show 54 Episode 178

Show Notes

We grow and evolve or we die. 

That is a universal truth in life. 

Today's show is about change - why it's good and why you need it. 

This is the perfect time for you to change what you're doing, adjust to the needs of your clients and make yourself happy. You can do all of those things at the same time.  

In fact, this is precisely what good marketing does.  It leverages your strengths and aligns them with the needs and the desires of your clients. 

Here are five reasons to adjust your business strategy (we go into detail on the show).

Reason 1: Your clients no longer have a need or desire for your services.  Blockbuster Video, Netflix | IBM: Computers vs. Consulting Services

Reason 2: You hate what you're doing. You're not leveraging your strengths.

Reason 3: The economics of the situation no longer work. 

Reason 4: The ground has shifted under your feet. Pandemic? Recession?

Reason 5: Something pulled you in a new direction. Post-it notes.

Regardless of when you are listening to this episode of the show, this is the perfect time to evaluate what you are doing and make a change.  It can be a gradual or a slow change. It doesn't have to be all or nothing. 

ABOUT INSIDE BS

Dave Lorenzo has been podcasting for years but the latest evolution of the show focuses on taking you inside brilliant strategy, sharing insider business secrets and generally cutting through all the bull s#it in life and giving you the straight scoop on making a great living and living a great life.  

If you know someone who would be a great interview subject for the show, reach out to Dave at 888.444.5150 or [e-mail]

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call [phone].

What are you waiting for? Join us ON THE INSIDE.