Make Marketing Suck Less for Expertise-Driven Solo Businesses

Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? 

Because if you do that, wouldn't that mean you're losing out on other potential clients? 

So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. 

I'm talking about niching. 

Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who they serve. 

Because what if? What if I'm missing out on potential clients, but I love working with so many different types of people? 

Me too, my friend. Me too. 

But here's the deal. There's a truth about niching down and the clients you're actually losing by trying to talk to everyone. 

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Full show notes and transcript are here.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)