In this episode, we dive into the strategy of an audience-first approach for product development, exploring its importance in validating products, constructing effective distribution networks and maintaining accountability. Highlighting real-world examples like James Clear, Rob Walling and Jane Portman, we unravel the power of building trust with your audience before launching products. Predictions about the rise of one-person media companies, the shift towards brands opting for equity over mere attention and the emergence of social tokens are discussed, offering insights into the evolving landscape of audience-focused strategies. From seizing teaching opportunities to connecting audiences within communities, this episode uncovers diverse strategies, providing actionable insights for those aiming to leverage an audience-first approach.
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