Invisible to Invincible Podcast: Marketing and Branding for High Achievers

Welcome back, listeners, to another inspiring episode of the Invisible to Invincible Podcast! Today, we're thrilled to bring you the incredible journey of Kim DeLaney, a visionary in the tiny house movement and a pioneer in the hemp CBD industry. In this episode, Kim shares her story of resilience and adaptability, detailing how she transitioned her business model during the pandemic, faced personal and professional challenges, and pivoted from the CBD and cannabis industry to championing sustainable tiny homes.

Join our host, Kendra Losee, as she delves deep into Kim's experiences— from closing her brick-and-mortar store, overcoming disputes, and navigating zoning laws, to finding a supportive community and powerful mentors who shaped her path. Hear Kim's passionate insights on holistic healing, her innovative use of sustainable materials, and her unwavering belief in the potential of tiny homes to create healthier, community-centered living spaces.

Whether you're an entrepreneur seeking inspiration or someone interested in the future of sustainable living, you won't want to miss this episode. Tune in to discover how Kim DeLaney turned her vision into a reality and continues to drive change with purpose and tenacity. Let’s get started!

Show Notes
In this episode, we sit down with Kimberly DeLaney, the founder and Chief Visionary Officer of HaZi Enterprises Inc. and its subsidiary brand, Tiny House Big Movement. Kimberly shares her remarkable entrepreneurial journey, which has taken her from the CBD industry to the forefront of the sustainable housing movement.

After nearly a decade in the hemp/CBD space, Kimberly found herself feeling burnt out and disillusioned by the increasingly saturated market. It was her own personal health challenges that inspired her to seek more holistic, sustainable solutions - leading her to pivot her focus towards affordable, eco-friendly housing.

Kimberly discusses how she navigated the transition, the challenges she faced, and the pivotal moment when she decided to "show up" and share her story to drive positive change. She passionately describes her vision for Tiny House Big Movement - creating pocket communities of tiny homes designed to enhance people's lives, foster a sense of belonging, and address the growing housing affordability crisis.

Throughout the conversation, Kimberly emphasizes the importance of resilience, reinvention, and turning obstacles into opportunities. Her entrepreneurial journey is a testament to the power of finding your true purpose and using your business as a force for good.

Whether you're an aspiring entrepreneur, a tiny home enthusiast, or simply someone seeking innovative solutions to societal issues, this episode offers valuable insights and inspiration from Kimberly's remarkable story.

Key Takeaways:
  • Kimberly's transition from the CBD industry to pioneering sustainable, affordable housing through her company Tiny House Big Movement
  • How personal health challenges inspired her to seek holistic solutions and build a business centered on wellness and community
  • Kimberly's determination to tackle the housing affordability crisis by developing eco-friendly tiny home communities
  • The importance of pivoting, reinventing, and finding your true purpose as an entrepreneur
  • Kimberly's advice for aspiring business owners on overcoming obstacles and turning them into opportunities

Thank you for tuning in to "Invisible to Invincible." If this episode inspired you, consider subscribing and sharing it with someone who could benefit from this conversation. Ready to step up and become go-to experts in your niche? Let's continue the journey together. Until next time, keep redefining your impossible!

🌟 Connect with Kimberly DeLaney
@tinyhousebigmovement (IG, FB, LI)
@kimdelaneyco (IG, FB)
@kimsdelaney (LI)

🌟Connect with Kendra

0:00 - Intro
1:30 - Kim’s Journey: Employment and the CBD Industry
7:15 - Pandemic Pivots: Business Evolution
11:37 - Joining the MIT Mentorship Program
13:35 - Transitioning from CBD to Tiny Homes
18:18 - Meeting Kim: Community in Business
24:20 - Tiny Homes
27:50 - Sustainable Building Materials
32:50 - Starting a Business: Key Advice
37:50 - Starting a Nonprofit: Essential Tips
42:15 - Outro

What is Invisible to Invincible Podcast: Marketing and Branding for High Achievers?

Gain visibility, clarity, connection (and peace of mind) when it comes to your business.
The Invisible to Invincible Podcast with award-winning marketing expert and author Kendra Losee is specifically designed for executives, business owners, coaches, consultants, entrepreneurs, and even frazzled misfits who know you were meant for more - that you can do more.
Learn how to stop playing small and find the joy and ease that comes from knowing you're working to your highest potential in your business and in your career.

Your host, Kendra Losee, brings over 20 years of marketing, branding, and business expertise to the podcast. She knows visibility inside out, from shaping strategies for major household brands to helping launch startups.

In addition, Kendra is a former social media marketing professor, the author of Digital Etiquette for Dummies, and a certified master NLP practitioner, making her uniquely qualified to be your guide to all things marketing and business mindset strategies.

Today, Kendra combines business expertise with transformative mindset coaching. She works closely with coaches, consultants, agencies, and high-achievers (and recovering high-achievers) to help spotlight their genius and create their business their way.

Connect with her at