5THWAVE - The Business of Coffee and Hospitality

Following on from our last episode on the world of green coffee, today we’re releasing the complete interview with John Gibson, Head Roaster at Danish specialty coffee and bakery chain, La Cabra.

In this conversation, John walks us through La Cabra’s approach to sourcing green coffee, how he selects growers to work with and the importance of nurturing those relationships at origin. 

He also unpacks the definition of direct trade, highlighting the need to use green coffee partners to facilitate seamless transportation and logistics and ensure fair prices for farmers.

Credits music: "Rise" by The Elidas in association with The Coffee Music Project and SEB Collective

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast