Show Notes
Creativity is not just for the professionals or the “creatives”. It is for everyone and is about the practice of ideas. More specifically, combining unrelated and abstract ideas in new ways. And it is so important. Not just because we need to solve problems, but because those who apply creative thinking get paid more and are nearly 300% happier at work.
In this episode, we discuss everything from video games and storytelling to art school and rediscovering your creativity. We dive into Joey’s book, the inspiration for the 39 laws, how we can apply and use them, and so much more.
Joey Cofone
Joey Cofone is the Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and author of The Laws of Creativity.
Joey has designed and art directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Newsweek, Bon Appétit, Quartz, Mashable, Print, and more. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine. He is also a 1st place winner of the American Institute of Graphic Arts design competition, Command X.
Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.
He lives in New York City with his wife, Ariana, and his dog (and writing buddy), Luigi.
What is Prodity: Product by Design?
Fascinating conversations with founders, leaders, and experts about product management, artificial intelligence (AI), user experience design, technology, and how we can create the best product experiences for users and our businesses.