In this episode, I’m sharing a simple rule we use at DogCo that has had a significant impact on how our team operates: if you have feedback to give, give it within 24 hours.
Most issues inside a team aren’t big at the start, they become big because no one addressed them early. They are often a result of avoided conversations, delayed feedback, and an attempt to keep things comfortable in the moment, which creates much bigger problems later. 
This episode is about normalizing feedback as part of your culture, not something that only happens when things go wrong. When feedback is consistent, timely, and expected, it becomes easier to give, easier to receive, and far less emotionally charged.
If you want a stronger team, better communication, and fewer “hard conversations,” this is a rule worth implementing.
🧠 Key Takeaways
• Delayed feedback creates bigger problems over time
• Most “hard conversations” could be avoided with earlier input
• Feedback should be normalized, not reserved for mistakes
• Timely feedback reduces emotional weight and tension
• Consistency builds trust across a team
• Avoiding feedback limits growth and clarity
• Feedback is one of the most valuable tools for development
• Strong teams are built on clear, ongoing communication
🚀 Join Me at the DogCo Business Summit
If you’re serious about building a stronger team and scaling your pet care business, I want you in the room at the DogCo Business Summit.
📍 October 2nd–4th
📍 Winston-Salem, North Carolina