WEBVTT

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This file was generated by Descript 

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You want to make more money and chances
are you're doing that by working harder,

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working more, putting in better effort.

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And X-ing well, guess what, what if I
told you, you could do it in a little bit

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smarter way without overwhelming yourself
and believe me, I'm not a math guy.

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And if you've been following along
on a channel you've seen, or maybe

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dropped in the comments, all the math
errors that I've made, and you'll

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notice by the way I don't do on the
fly math anymore, because it ends up

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with me having to reshoot a video.

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So in this video, I'm going to be sharing
with you how you can make more money.

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By tracking these numbers or these KPIs.

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And I want to say thank you to a YouTube
subscriber who dropped a comment saying,

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Hey, what numbers should I be tracking?

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What KPIs should I track?

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I get overwhelmed by this stuff.

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Well, guess what?

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I'm going to simplify it.

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And this video is really perfectly.

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Everyone in roofing sales,
brand, new folks, joining

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it, welcome to the industry.

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By the way, I know there's quite
a few of you here along with,

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let's say owners and managers.

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These are the numbers that you want
to help hold your team accountable to

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and get really clear so you can help
drive performance, uh, more on that and

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a little bit, and then seasoned reps.

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Uh, many of you are tuning in because.

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You're sharp people.

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You're looking to sharpen the sales
acts and find any competitive edge.

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And you know that whether it's for me,
whether it's from someone else on YouTube

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or reading a book or seeing a seminar,
listening to podcasts, all it takes is

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that one little nugget that you grab.

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And when you apply it, that's
the beauty of sales you apply.

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We change what we do.

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We change what we say.

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And we started stroking ourselves
like five, 15, $20,000 a month,

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bigger checks because of being
able to improve personally.

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So I'm glad to have you here now.

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KPIs stand for key performance indicators.

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And I look at this a little bit
non-traditionally and it's engineered

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in my mind and the way I've
practiced this is to get emotional

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buy-in and also to fine tune.

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The areas that I see are going to help.

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Move the needle so we can do what we
all want to do, which is predictably

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make good money, pretty simple.

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And I can't wait to get to it.

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Hey, welcome.

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Or welcome back.

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My name is Adam Hensman of
the re strategist, and I'm

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really glad to have you here.

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Everything I do here on
the YouTube channel and.

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Is designed to help you and your
team smash your income goal and give

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every customer an amazing experience.

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And we're going to start
doing that right now.

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So making more money by tracking these
numbers, let's get to it first and

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foremost, I want to talk with the simple
numbers because we got to start simpler

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and then go a little bit more complex.

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The first one is tracking your
average commission and by the

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way, As silly as this may sound.

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I ask people sometimes what's
your average commission.

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Most people can even tell me.

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In fact, I was just speaking at
an event and I looked to a table.

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There's a team that was
multiple companies in the room.

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I said, what's an average commission.

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And the owner said, this guy just
made eight grand on his last sale.

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And I said, that's great.

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We've, we've all had those wins,
but we can't always project

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and sales spiel those times.

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Oh, well it's eight grand.

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Usually the number we think it is.

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Isn't right.

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It's usually higher.

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So what I'm talking about on an average
commission, All of your customers, okay.

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That you've ever had with your income on
top income to item a number of customers.

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There's your average commission.

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Boom done.

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All right.

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Now, if you have these outliers, like
let's say you had a six figure commission

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on a commercial property, you're an HOA.

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Pull that one out.

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You want to look at these from the
residential side or commercial side, by

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knowing that average commission, you're
going to be able to reverse engineer some

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plans, which we'll get to in a minute.

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Next thing that you want to track.

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Is your close rate.

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And by the way, one last note on the
average commission, if you're new in the

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industry, this is the easiest one to get
from speaking to other sales reps and

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or the owner managers to figure out what
that average commission is close rate.

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Alright, you want to know your close
rate and by the way, I hear numbers all

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across the board from some of the largest
companies in America with a document.

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27 ish percent close rate.

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And I have other companies in smaller
markets that are less competitive than

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have a documented 70 to 80% close rate.

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And in fact, some of them up to
86% and I can't really give a

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blanket cause it depends on whether
it's storm, whether it's really.

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How competitive your market
is where your leads come from.

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Are you knocking doors or are you,
uh, buying leads from telemarketers?

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Because all of these will
have a different close rate.

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And sometimes some of the bigger
companies, they have a lower close rate,

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but they also have a way more diverse,
uh, avenues of, of generating leads.

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So my best opinion, don't worry
about what other people do.

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All you need to worry about is what you
do and how you can get better at doing

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that and use yourself as the measure
is the base measurement, because it

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doesn't matter if they're at 80% and
you're at 30, because if you're at 30

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and you go to 40, you make a whole bunch
more money without changing much else.

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If you're 30 and go to 60,
you just doubled in sales.

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So don't worry about what other people
do, but you need to know your close rate.

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And I want to define this real
quick, cause I hear it a lot.

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Well, do I count this as a lead?

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Do I count this?

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If they decided to wait a lead?

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Here's what.

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If they're a qualified person,
meaning they have a roof that

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could indeed get replaced, whether
it's from a retail and you ran the

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sales appointment, it is a lead.

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That's how I look at leads.

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Did I show up at the house and could
they have possibly hired us and don't

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give yourself, well, that's an exception
and that's an exception for the sake of.

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There are laws of averages.

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We just want to say, did I show up?

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Were they qualified?

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If so they count.

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And then you can say out of 10
appointments, I close X amount.

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There's your percentage.

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All right.

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Next number to track.

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If you're knocking doors,
this is your knock to deal.

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All right.

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Now the reason that this number is
so important is this is going to

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be the most unique to your market.

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Uh, I have some folks and I, I
hate when I see people on the

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internet for every five doors.

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I knock, I get to say.

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I got a, I got a call.

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I gotta call nonsense on that.

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The can that happen without a doubt?

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In fact, I went out one of
the last companies I trained.

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Uh, I remember we went out knocking
doors and I went from observing to

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being the person, doing the training.

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And I went three for three.

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Now, can I expect that I'm going to
go three for three every single day.

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Of course not.

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There's going to be people, not home.

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People that simply answer the door
and say, get the F off my property.

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We always have rejection it's sales
now again, just because you can do

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that many seasoned people, by the
way, I know once you're in that

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neighborhood are going to do it.

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That's not a blanket average.

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Out of all the doors you knock,
whether they are home, not

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home, don't answer kick you off.

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You just need to have that metric.

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How many doors did it take
me to knock to get a deal?

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And all that matters is what that
number looks like for you in your

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market, with your competition,
with the type of sale you're doing.

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All right.

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Paired with the close rate and the
average commission, you can see we're

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shaping up to be able to develop a
true daily sales plan around this.

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And speaking of S uh, in my program, the
roofing sales success formula, the first

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thing that I help you or your team do
is to develop a daily daily sales plan.

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And it has.

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A hundred percent around your income goal.

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So we can take your income goal, your
average commission, or your close

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rate, and how many knocks per deal.

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And I shared the metrics that have
worked for me and you get a daily plan.

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So I can say, Hey, you want
to earn this amount of money.

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I break it into a nine
month selling season.

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And not only do I give you the obvious
things that anyone can reverse engineer,

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but I can give you the metrics that
have worked for me and thousands of

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others to say, this is what type of
sales activities you should be doing.

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How many doors to knock letters, to
send letters, to leave cold calls,

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to make all that stuff kind of.

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Average touches to getting a
contact, to getting a deal.

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So by managing this, whether you're
using my stuff or whether you're

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generating your own, you can then
predictably change what you do.

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Because if you know your close rate, I get
in front of more people, therefore more.

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Right.

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I know predictably.

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If I'm at a 50% close rate and I get
in front of, uh, 10 more people per

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month, I'm gonna get five more deals
that month predictable, same thing.

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If I know how many knocks to a deal, I
can say, Hey, if I can get out and knock

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X number of doors this weekend, I should
be able to generate this number of deals.

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And again, predictability is.

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What it is all about.

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Now, I want to move a little bit
outside the norm on the next two.

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And the next, uh, the next one
here is managing or documenting

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your actual time worked.

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Now, this is crazy.

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I know you're like, but I'm in sales.

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All that matters is my.

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And I agree, but I've been guilty of this.

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And I shared with this shared you this
before, um, I've spent significant

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amounts of days doing these little
sprints where I track my time.

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I run the stopwatch on the
watch and I say, all right, I'm

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checking email and boom start.

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And I go to.

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Pause it record the time.

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All right.

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Now I'm making sales calls start goes, the
sales calls stopped, done non-responding

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to social media comments go stop done.

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And what I've found is that when
things get measured, they get managed.

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And instead of getting those distractions,
because let's face it, if you're in.

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Chances are you either have a
self-proclaimed add you've been diagnosed

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add, or you suffer severely with ADHD.

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This is why we're in sales.

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It's so common.

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Almost everyone I talked to and that's
one of the reasons I talk so fast.

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All right.

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Keep everyone's attention because I
teach the same way I need to be taught.

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So when we start managing that
time, we begin to be away.

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With awareness comes change.

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So we begin to realize the leaks, the
Facebook, the Instagram, I don't have

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Facebook or Instagram notifications.

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I don't know when I get them.

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Why?

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Because I, I just, I want
to check them on my time.

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Not when the dings go off.

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All right.

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So managing the time work you're going
to see, especially one more story.

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I've been there too.

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You get overwhelmed.

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You end up saying.

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Uh, I can go out and start my day, a
little later, a little later, where

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you feel like you're working all this
money all this time, but you realize

00:10:02.790 --> 00:10:05.460
that the busy-ness you have, maybe
you drop the kids at school, you ran

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an errand, you felt like you were
working, but you're really getting

00:10:07.650 --> 00:10:09.960
an oil change or fixing a flat tire.

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So when we actually manage our
time worked, we get very clear on

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where that time is going again.

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Uh, really important to make sure
that you're putting your time into the

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proper, which is, which is the next
category, the proper sales activities.

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All right.

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Now this is the last
category to, to monitor.

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And why is that?

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Let's get into this in the.

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Program of mine, it's called
the complete sales strata.

00:10:35.635 --> 00:10:37.995
It's the, the area where you're
going to get that daily sales plan.

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You get the list, the daily plan
around the sales activities.

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You need to be doing owners, managers
pay close attention because the first

00:10:45.675 --> 00:10:48.735
thing that I teach in my sales leadership
training, it's a newer training.

00:10:48.735 --> 00:10:53.175
That is part of the system now is to
simply ask a very basic question with.

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Are you doing your sales activities every
day and sales per people, you can ask

00:10:57.640 --> 00:10:59.230
yourself, am I doing the right activities?

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And if you're not doing the activities
and you're not getting the results, what's

00:11:02.470 --> 00:11:06.460
a smart person going to tell you, just
do the activities and remeasure it's

00:11:06.460 --> 00:11:08.200
like, did you lose weight this week?

00:11:08.230 --> 00:11:08.380
No.

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Okay.

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Did you stick to the meal plan?

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No.

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Did he stick to the workout routine?

00:11:14.145 --> 00:11:14.535
No.

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Alright.

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Why would I tell you anything else?

00:11:17.175 --> 00:11:18.885
Other than the obvious you're
not going to lose weight.

00:11:18.885 --> 00:11:20.865
So you do this sales is no different.

00:11:21.105 --> 00:11:25.740
So when you actually manage the activity,
How many doors you've knocked, how

00:11:25.740 --> 00:11:28.920
many direct mail letters you've sent,
how many cold calls you make made?

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How many, uh, uh, networking
events you've attended, how many

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insurance agents or the customers
you serve, did you connect with now?

00:11:37.140 --> 00:11:39.810
You can literally just track
this every week on a scorecard

00:11:40.050 --> 00:11:41.240
and you can say, oh, I'm not.

00:11:41.870 --> 00:11:44.060
On track to hit my income Lloyd
has got to do these things.

00:11:44.390 --> 00:11:48.500
And likewise, this becomes the benchmark
owners and managers for coaching

00:11:48.500 --> 00:11:52.340
your team for peak performance,
because sales is like a staircase

00:11:52.340 --> 00:11:53.990
and we don't step skip steps.

00:11:54.170 --> 00:11:54.830
We start here.

00:11:54.830 --> 00:11:57.890
We end here every single person
sales business, same, by the

00:11:57.890 --> 00:11:59.060
way, we get stuck on a step.

00:11:59.270 --> 00:12:02.600
So all we need is the coach to learn how
to get our foot up to that next step.

00:12:02.750 --> 00:12:04.340
It doesn't matter what happens up here.

00:12:04.580 --> 00:12:08.000
Owners managers same
applies to you, salespeople.

00:12:08.330 --> 00:12:09.470
If you're not getting the sale.

00:12:10.380 --> 00:12:12.390
The first thing I do is do the
activities after that, then we can

00:12:12.390 --> 00:12:13.589
work through what needs to happen.

00:12:13.859 --> 00:12:18.689
So again, I want you to just start
tracking these numbers and start

00:12:18.689 --> 00:12:19.620
thinking about these numbers.

00:12:19.770 --> 00:12:20.939
What's an average commission.

00:12:21.120 --> 00:12:22.199
What's my average close rate.

00:12:22.229 --> 00:12:24.089
How many doors do I have
to knock to get a deal?

00:12:24.270 --> 00:12:25.859
How much time am I actually working?

00:12:25.859 --> 00:12:26.430
Don't count.

00:12:26.609 --> 00:12:27.599
Drive around time.

00:12:27.689 --> 00:12:29.219
Carwash time busy work.

00:12:29.219 --> 00:12:29.449
That's not.

00:12:30.095 --> 00:12:30.455
Okay.

00:12:30.665 --> 00:12:33.485
If you had, if you had a salary job,
you're not doing that during business

00:12:33.485 --> 00:12:34.745
hours, that's off business hours.

00:12:35.165 --> 00:12:37.685
And then again, the last thing
is your sales activities.

00:12:38.165 --> 00:12:41.795
Uh, if you're interested again,
I provide a lot of this to you.

00:12:42.035 --> 00:12:43.125
I shouldn't say a lot of it.

00:12:43.145 --> 00:12:45.965
I provide all of it to you, including
all the marketing material to use.

00:12:46.660 --> 00:12:48.820
With the daily plan for you
and every member of the team.

00:12:48.850 --> 00:12:51.610
And that's in the package called
the roofing sales success formula.

00:12:51.790 --> 00:12:54.610
There's a link in the video
and podcast description.

00:12:54.850 --> 00:12:56.470
And should you be
interested in learning more?

00:12:56.680 --> 00:13:03.190
I invite you, you can call or text
our office at 3 0 3 2 2 2 71 33.

00:13:03.190 --> 00:13:06.340
That's 3 0 3 2 2 2 71 33.

00:13:06.340 --> 00:13:10.930
And again, by you tracking these numbers,
you as a salesperson are going to opt out.

00:13:11.520 --> 00:13:12.780
Your day-to-day life.

00:13:12.930 --> 00:13:17.040
You're going to have crystal clear
clarity on the path you need to take

00:13:17.160 --> 00:13:20.640
to get to that income goal, because you
know how many roofs it's going to take?

00:13:20.670 --> 00:13:23.340
You know, how many doors you
need to knock to get the deals?

00:13:23.580 --> 00:13:26.700
You know, what your close rate
is, and it becomes predictable.

00:13:26.700 --> 00:13:30.030
So now instead of just working hard
and hoping for the best, which is what

00:13:30.030 --> 00:13:34.170
most people do in many people end up
quitting or leaving the industry because

00:13:34.170 --> 00:13:35.870
they didn't make it instead of this.

00:13:36.675 --> 00:13:38.145
You literally just have the plan.

00:13:38.204 --> 00:13:39.435
Did I do it this week?

00:13:39.795 --> 00:13:43.665
And this will help you fine tune and
continually optimize your performance.

00:13:43.964 --> 00:13:47.415
And frankly, this is at the root
of all high performing team.

00:13:47.425 --> 00:13:50.385
So thanks for being here with me
today and just because our time is

00:13:50.385 --> 00:13:51.944
up, doesn't mean you're in my time.

00:13:51.944 --> 00:13:56.114
Has to, if you haven't done it, click
here to download a free copy of my pitch.

00:13:56.145 --> 00:13:59.084
Like a pro roofing sales training,
video library, to see every

00:13:59.084 --> 00:14:02.714
video I've ever done organized by
category, or you can jump into the

00:14:02.714 --> 00:14:04.395
next video by clicking right here.

00:14:04.425 --> 00:14:04.814
We'll see us.

00:14:04.814 --> 00:14:05.025
It.