Healthcare Nation

Our Guest: Tony Ulwick is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful strategy and innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better.

Key Takeaways:

  1. Innovation Missteps: Even giants like IBM can have product failures. Tony’s experience with the PCjr's failure led to the birth of Outcome-Driven Innovation.
  2. Granularity Matters: To truly innovate, one must break down processes into specific, granular outcomes and tasks.
  3. Job Map vs. Process Map: It's crucial to understand the difference. A job map focuses on what customers are trying to achieve, not on current processes.
  4. Defining Markets Correctly: Grounding strategy around a stable focal point for value creation, like the jobs customers are trying to do, is critical to sustained success.
  5. Outcome-Driven Innovation: The ODI process is about understanding and focusing on the customer's desired outcomes.

Quotes:
  • "Companies with that kind of resource could put out products that would fail. But as it turns out, Companies do it all the time.” - Tony
  • "Instead of trying to create a better drill... let's lay out what customers are trying to do as a process." - Tony
  • "What we're trying to do is to figure out what they're trying to achieve, not what they're doing today.” - Tony

Creators & Guests

Host
Rick Gannotta
Health sector executive clinician educator & researcher, RTs/links 🚫 not endorsements, TEDX; https://t.co/51mnBxpPqv @NYUWagner
Producer
Joe Woolworth
Owner of Podcast Cary, the Studio Cary, and Relevant Media Solutions in Cary, NC Your friendly neighborhood creative.

What is Healthcare Nation?

Welcome to Healthcare Nation, the podcast for enthusiasts passionate about the healthcare sector and eager to explore its current state and future trajectory. Join us as we delve into the heart of the healthcare, biotech, and MedTech industries with the help of top thought leaders.

I'm your host, Rick Gannotta, with over four decades of experience in healthcare, spanning from the hospital bedside to the boardroom, C-Suite roles in renowned health systems, advising game-changing startups and established companies, and educating the next generation of healthcare leaders.

In each episode, we'll bring you conversations with distinguished guests, including innovators, scholars, practitioners, and influencers shaping the healthcare landscape. Gain valuable insights from their perspectives and stay updated on the latest developments, trends, and noteworthy news.

Join us on this exciting journey and become a part of the Healthcare Nation community. Subscribe now on Apple Podcasts, Spotify, or your favorite podcast platform to stay in the loop.