{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 59
    },
    {
      "title": "In This Episode\r",
      "startTime": 59,
      "endTime": 195
    },
    {
      "title": "The Dilution of The Term Attribution\r",
      "startTime": 195,
      "endTime": 454
    },
    {
      "title": "To Measure What Caused a Sale, You Need Experiments\r",
      "startTime": 454,
      "endTime": 783
    },
    {
      "title": "Why Most Teams Get Geo Testing Completely Wrong\r",
      "startTime": 783,
      "endTime": 1087
    },
    {
      "title": "Quasi Experiments Help You Test Without Tanking Your Quarter\r",
      "startTime": 1087,
      "endTime": 1380
    },
    {
      "title": "Why Causal Inference Matters More Than Ever in Marketing Measurement\r",
      "startTime": 1380,
      "endTime": 2085
    },
    {
      "title": "Why You Need a Unified Measurement Stack to Make Better Decisions\r",
      "startTime": 2085,
      "endTime": 2451
    },
    {
      "title": "Stop Asking One Model to Answer Every Question\r",
      "startTime": 2451,
      "endTime": 2843
    },
    {
      "title": "Stop Using Attribution to Validate Your Job\r",
      "startTime": 2843,
      "endTime": 3141
    },
    {
      "title": "Stop Measuring Everything\r",
      "startTime": 3141,
      "endTime": 3382
    },
    {
      "title": "When Will AI Agents Run Marketing Measurement on Their Own\r",
      "startTime": 3382,
      "endTime": 3719
    },
    {
      "title": "How to Train Your Brain to Stay Content Without Chasing Wins",
      "startTime": 3719,
      "endTime": 0
    }
  ]
}