Claritas VP of Partner Success, Caleb Mansfield, joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.
Listen to the 25-minute episode to hear Caleb answer questions, like:
- Why is the expected ad revenue for podcasts outpacing projections year after year?
- What can you expect from the upcoming Evolutions by Podcast Movement event and how is Claritas involved this year?
- With the recent announcement of our Podcast RSS Restatement capabilities - a first to market feature - what can advertisers expect to have improved with ad attribution?
- How are traditional broadcast media engagements being measured today and what innovations are we rolling out with beta clients to help push solutions in a direction of increased accuracy?
- How is AI personalization in advertising leading to average lift rates in the 120-300% range, yet only an estimated 1% of ads are powered by AI optimization?
Are you headed to
Evolutions by Podcast Movement March 26-29, 2024? Stop by the Sounds Profitable lounge to meet with the Claritas team, and check out our three panels:
- Podcasting in full spectrum marketing: how the industry can make its place at the table (Wednesday, March 27th at 12:30 PM)
- A View from Her: Women Leaders in Podcasting and Tech (Thursday, March 28th at 11:45 AM)
- The Power of Context: Brand Safety, Measurement, and Verification in Podcasting (Thursday, March 28th at 3:15 PM)
Learn more about our measurement and attribution solutions: https://claritas.com/podcast-attribution-audience-identification/