Roofing Podcast: Hook Better Leads

✔ SEO helps you build a long-term marketing 'flywheel'
✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly.
✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.
✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.
✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.
Use paid ads to promote your best content and videos on Facebook.
✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.

Show Notes

✔ SEO helps you build a long-term marketing 'flywheel' ✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly. ✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads. ✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well. ✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content. Use paid ads to promote your best content and videos on Facebook. ✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.

What is Roofing Podcast: Hook Better Leads?

✔ Only for roofers and other contractors
✔ Amazing tips for hooking better leads
✔ Leadership, tools, and mindset as well!