Swim Against The Tide

In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares how
he’s challenging convention in the wine industry by building a community-first
business that connects customers directly with independent winemakers.
Rodrigo reflects on his unconventional journey from beer to wine, the evolution of
Naked Wines’ unique model, and his mission to make wine fun, accessible, and free
from industry snobbery.
He breaks down the importance of customer retention, co-creation, and high-
alignment leadership, while also discussing the post-COVID rebuilding period and
the work required to regain trust and deepen engagement.
Rodrigo offers an honest look at entrepreneurship, innovation, and what it takes to
lead boldly in a traditional industry.
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship

What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.