Collisions YYC

In this episode of Beyond the Echo, I am joined by Royce Chwin, President & CEO at Tourism Vancouver. We discuss his previous role as CEO at Tourism Alberta where he, and his team, transformed the perception of what Alberta is with dynamic storytelling marketing. If you’re curious about how to align audacious goals between different parties and create an optimistic dialogue for your brand, this episode will inspire you to be bold in your approach to shared goals.

Show Notes

When you think of Alberta, what comes to mind? For some tourists, it’s a negative perception of a place chock full of rich oil barons and pick-up trucks. But what makes the DNA of Alberta so spectacular are the experiences, the food, the people, the vistas. If you are curious how a well-executed story can bring alignment, investment, and pride to any industry or organization, Royce’s critical insights will help you achieve innovative results.

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

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