Zero Ambitions Podcast

With the EU closing in on a major revision to perhaps the single most important legislative driver for decarbonisation of buildings, the Energy Performance of Buildings Directive (EPBD), we spoke to the architect of the proposed changes, Ciarán Cuffe, who gave us some fascinating insights. It was a chance to talk about thinking big and the challenges associated with instituting large-scale change.

A veritable sustainability, built environment, and political polymath, Ciarán is the Green Party MEP for Dublin and rapporteur for the European Parliament on the next recast of the EPBD.

Originally published in 2002, the EPBD is the reason we have EPCs/BERs/DPEs, for all their flaws and benefits. It’s also the reason we have the nearly zero energy building (NZEB) standard as a mandatory requirement for new buildings across Europe since 2019.

But the original directive and previous recasts have left certain problems unresolved, and Ciarán told us about work to update the directive to ensure it can help to drive meaningful change in decarbonising the European building stock.

It's worth noting that Ciarán's not just a politician too. He’s a qualified planner, architect, lecturer at Technological University Dublin, and a former Minister for Planning in the Irish government.


**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value