Ep. 78 - How to Build a Diversified Marketing Portfolio as a Law Firm

Did you know building a diversified marketing portfolio is easy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry break down how to build a diversified marketing portfolio as a law firm. Hear why diversification matters in your marketing mix, an overview of their current marketing mix, the importance of defining marketing campaign goals & timelines, when to cut losing marketing campaigns in your law firm, and how to audit your marketing mix as a law firm. Should we just drop everything and go back to the Yellow Pages?

Learn more about the Successful Barrister at SuccessfulBarrister.com, Marc Whitehead & Associates at DisabilityDenials.com, and contact Marc Whitehead at [e-mail] to get a copy of his marketing plan.

What is Successful Barrister?

Welcome to the one and only podcast that's more thrilling than a last-minute court adjournment, 'The Successful Barrister! The podcast discusses marketing, management, and life skills for lawyers, which probably won't get you disbarred.