Would you rather sell books in ones and twos… or in bulk?
For Susan Friedmann, the answer was clear. As a leading authority in nonfiction book marketing and founder of Aviva Publishing, she’s spent over 30 years helping authors get their books into the hands of the right readers.
Her first book? It sold over 500,000 copies—to just one company. And the secret behind that success? A single, powerful partnership.
But that’s just one example of how Susan has leveraged partnerships to grow her business.
In this week’s episode of The Power of Two, Susan shares:
>> The power of partnerships in book marketing – Why selling in bulk is the smartest move for authors.
>> How she built a thriving business after being laid off three times – The entrepreneurial journey she never planned to take.
>> Why partnerships aren’t just about transactions – Trust, relationships, and genuine collaboration matter more.
>> The role of JV partnerships in scaling a business – From publishing to marketing, how she chooses the right partners.
>> The #1 mistake entrepreneurs make with partnerships – And how to avoid it.
What is The Power of Two?
The podcast where we unravel the success stories of entrepreneurs just like you who have transformed their business through the magic of Joint Venture Partnerships.
Being an entrepreneur can be a tough and lonely journey, but in the world of collaboration, you’re never alone. Whether you’re launching a new product, promoting a new offer or if you’re just looking for great ideas, there’s always another business owner out there to support you.
So join me, Danny Bermant, host and founder of CaptainJV, as we dive deep into the journey of business owners who have harnessed the incredible potential of partnerships and turned them into a powerful a catalyst for growth.
Are you ready scale your business through JV partnerships? – This is the Power of Two podcast.