Attributed - A podcast by Dreamdata

Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, hosts of the show, they are discussing marketing qualified leads and how to attribute them to revenue.

Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious about which metrics matter while trying to attribute MQLs? Buckle up and listen to this episode.

Enjoy it and don’t forget to subscribe and leave us a comment.

For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/episodes
Visit website: https://www.klipfolio.com/
Connect with Lauren and Allan: https://www.linkedin.com/in/allanwille/
https://www.linkedin.com/in/laurenthibodeau/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Visit Dreamdata’s Website: https://dreamdata.io/

Show Notes

Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them. 

Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which metrics matter while trying to attribute MQLs buckle up and listen to this episode. 


For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/episodes
Visit website: https://www.klipfolio.com/
Connect with Lauren and Allan: https://www.linkedin.com/in/allanwille/
https://www.linkedin.com/in/laurenthibodeau/
Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

đź‘Ą Follow us on LinkedIn: Dreamdata 
đź’¬ Join Our Community on Slack: Dreamdata Community 
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 
đź”— Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.