2X eCommerce Podcast | EP 24: HOOKED: Building a Habit Forming eCommerce Business

Nir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology.
Nir's work is very much centred around building successful habit forming products, particularly in the technology scene.

He is here to talk about the HOOK methodology in the context of online retail.
Other than the sheer brilliance of his HOOK methodology, my reason for having Nir on the show was to ask a pressing question as to:
how e-tailers can embed habit with consumer psychology into their customers' shopping and user experience in a bid to drive up retention. i.e. repeat customers.

Nir provided some unique insights online retailers should be considering....do listen in!

To follow Nir's work and articles, head over to his site: www.Nirandfar.com

Show Notes

I am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today! Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products. He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychology Nir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology. Nir's work is very much centred around building successful habit forming products, particularly in the technology scene. He is here to talk about the HOOK methodology in the context of online retail. Other than the sheer brilliance of his HOOK methodology, my reason for having Nir on the show was to ask a pressing question as to: how e-tailers can embed habit with consumer psychology into their customers' shopping and user experience in a bid to drive up retention. i.e. repeat customers. Nir provided some unique insights online retailers should be considering....do listen in! To follow Nir's work and articles, head over to his site: www.Nirandfar.com

Creators & Guests

Host

Kunle Campbell

Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.