The Weekly Boost

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Summary

Companies who continue to market during a downturn (or in this case, a pandemic), will come out on top.

That’s what Heather Klompmaker has recognized and it’s what she continues to do. She’s working hard on becoming the knowledge broker for her market area, she uses data to control the narrative, and while physical interactions are limited, she’s leveraging things like virtual seminars to consistently grow her database and create opportunities.

Join us as we discuss:

- How companies who go through different downturns, those who continue to market are able to then take-over marketshare (4m:30s)
- Why you need to become a knowledge broker for your clients (8m:00s)
- Everybody’s likening this to 2008, here’s how you need to leverage data to share how that’s just not true (8m:35s)
- How to control the narrative for people in a sea of mis-information (10m:00s)
- How we’ve leveraging virtual seminars to connect with consumers about what it’s like to buy or sell right now (11m:45s)
- Don’t worry about how many people show up to your webinar, it’s all about growing your list (play the long-game) (13m:45s)
- How she created branded “Realtor Safety Kits” to share with consumers if they’re ready to go out, but how they’re doing as much as they can virtually (15m:50s)
- The tools they use to edit posts and videos (17m:00s)
- How they’re not running ads unless they have a follow up plan (25m:50s)

... and more!

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Show Notes

Companies who continue to market during a downturn (or in this case, a pandemic), will come out on top.

That’s what Heather Klompmaker has recognized and it’s what she continues to do. She’s working hard on becoming the knowledge broker for her market area, she uses data to control the narrative, and while physical interactions are limited, she’s leveraging things like virtual seminars to consistently grow her database and create opportunities.

Join us as we discuss:

- How companies who go through different downturns, those who continue to market are able to then take-over marketshare (4m:30s)
- Why you need to become a knowledge broker for your clients (8m:00s)
- Everybody’s likening this to 2008, here’s how you need to leverage data to share how that’s just not true (8m:35s)
- How to control the narrative for people in a sea of mis-information (10m:00s)
- How we’ve leveraging virtual seminars to connect with consumers about what it’s like to buy or sell right now (11m:45s)
- Don’t worry about how many people show up to your webinar, it’s all about growing your list (play the long-game) (13m:45s)
- How she created branded “Realtor Safety Kits” to share with consumers if they’re ready to go out, but how they’re doing as much as they can virtually (15m:50s)
- The tools they use to edit posts and videos (17m:00s)
- How they’re not running ads unless they have a follow up plan (25m:50s)

... and more! 

What is The Weekly Boost?

This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.

I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.

Listen in as I share what’s good in real estate & the world of marketing!