We're gonna get started in just a few minutes. Welcome, people watching already.
It's going to be a fun, lively show. Phil is our
fourth time returning co host of this show.
Definitely in the lead from everybody else. You know how he does
it. He stays hydrated. Look at that jug of water. Yeah.
Right here, buddy. As big as his head. He's. He's lifting
weights and staying hydrated. So it could be on the dating
profile. It is on my dating profile. This is the one picture on my
profile. It says I stay hydrated and buff by drinking
water. That's. That's the
dye plan. They don't want you. The big pharma is keeping that away from us.
No, it's fast food. Fast food's keeping that secret for me. Oh,
boy. Fast food is taking a lot for me already. Yeah, a couple
arteries. And.
I think what's getting me lately is those Wendy's tendies.
Wendy's has new chicken tenders that are really good with their signature
sauce and scorching hot sauce. I get. You get two sauces
with a thing of four, and it's the scorching hot. Isn't that hot? It's kind
of misleading. It should just be called our signature sauce, but
oranger. Really? With two dabs of Tabasco in it. Yeah.
Wow. All right, well, you ready to officially start the
show? Yeah. Because I'm wondering, what time is it? You want to know what time
is it? I want to know what time it is. It can only be one
time. It's time for what time is it?
Live news podcast about podcasting from the
st.
The only live news podcast about
podcasting from the stage.
Hey, everybody. Welcome to the PodutyPodcast Theater at downtown to rent
a Pennsylvania. I'm Jeff. This is Poduty. In the news, I've got
a four timer. Phil Better joining us.
Four time. Four times. Four times.
Co host. That has got me all choked up tonight. It's
Christmas Eve Eve, and what are we doing? We're talking about
podcast news stories, live podcast. In particular,
people who are doing their shows at coffee shops, libraries,
conventions, events all around the world. They're happening
week after week. We have a backlog of 45 stories we're going to try to
get through. So what did I do? What sensible decision did I make?
I decided to record the show two times a week so you can catch
Purdue and the News live Tuesdays and Saturdays
and catch it on your pod catchers. Whatever. I release it.
But without further ado, I'd like to welcome
four timer it's more than the Bulls one in a row. It's Phil
Better. Ladies and gentlemen. I'm so happy to be here
being though you're four time. Yes, four time. Yes. Four time
visitor newscaster here on Poduty and the News.
I'm ready to talk about all the live events because they are awesome.
If anybody knows what time it is, it's definitely Feel Better.
Feel Better Inc. Feel Better in dot com. Is that the correct website?
Yeah. You can go to Feel Better in dot com. It will redirect you to
a calendar link where you can book a time to talk about all
podcasting stuff with me. But if you want to listen to the podcasts, you
go to investing yourself. Pod.Com
that was the smoothest transition to an introduction. I'll put all those
links in the show notes. Are you ready just to go to the first story?
Let's hit that first story, brother. We're going to be opening presents
early tonight. Let's go to story number one. The campus is
becoming the stage. We're going to file this under the category of
Live Podcast Education. Live podcasting is
gaining traction in higher education as universities begin
treating podcasts not just as media projects, but as
live cultural events. At Fordham University,
history professor Ryan Purcell is bringing his award
winning podcast Soundscapes NYC to the stage
with a live show at McNally Amphitheater.
Backed by grant funding, the event blends live music,
academic discussion and student led production, expanding
the podcast beyond the studio and into a shared experience.
It's part of a growing trend where universities are using live
podcasts to engage broader audiences, give
students hands on production experience and turn education
into something people can actually show up for.
You know, I remember when I was in college if I the best elective I
could get into was like meteorology, you know, I could study weather
patterns. You know, I was a business major. But you know, here's
something I think if you're no matter what major you're in,
if we've seen anything from the show and the way people are doing live shows
around the country, almost any industry can benefit from having
some sort of podcast. So no matter what your elective is,
this seems like a great class or even a great club to be a part
of at your local university. That is
an amazing idea. I know with one of my
jobs I work for a company that does podcast production for big brands
and one of the brands that we work with is a big time business
school and they have multiple different types of podcasts
on business. But it's very Very useful
for the students, the teachers, to connect with the
audience, connect with who they're trying to teach. And I think this is great. Doing
live podcasts like this allows more people to
have access to the knowledge that's being shared. And I
love it. I want more universities to be doing stuff like this. Heck, I
want. I want high schools. Like, back when we were in high school, Jeff, we
had. I don't know about you, but did you have, like, the local radio station?
Kind of like in the high school. The high school stadium radio,
they had. An AV club, and we used to have
TVs that were strapped to dollies. And then if
you. If your teacher needed a television, we didn't have them in the rooms. You
had to, like, go to the A.V. club and they would feel a TV into
the room. Yeah, so we had that, but we didn't have an AV club. We
only had. We just use the PA system and kids
would read the news inside the. Like the principal's office or the secretary's
office. And so I would love. Because podcasting is. So.
As we know, it's relatively cheap to go. You just need a couple of microphones
you can get at a shop and you can pretty much run it with free
with Spotify for creators. So I would love to see more,
even high schoolers starting this, doing these AVs, because it's. The cost to
entry is next to nothing. So this is something I would love to see
more students doing. Yeah. No matter what you're studying,
even if you don't even think that you're in the media business, if you don't
think that you'll ever use something like this one,
it's a ton of fun just to network people and be creative and
come up with show ideas. You'll enjoy it just for that aspect of
it. But one of the things you'll learn from listening to the show is
we've covered almost every industry out there. We've had
linemen, we've had sports teams,
we've had all these different segments. Dentists, lawyers,
accountants, they're all doing some sort of live
podcasting, some sort of way to share their craft with other people.
And they're just documenting their stories, they're helping clients.
And no matter what industry they're in, this type of
medium is a great way to share your information, share your knowledge,
and bring new people into what you do. It is.
And it's also talking about schools. There's a school in
England called tws. I can't remember their proper. The full
Name of it, but it's the TWS sports podcast.
This is a school that deals with individuals with special
needs on the spectrum. And they have a podcast
interviewing sports legends in England, around the uk
And I have to say, listening from the first episode and
listening now, it is nearly a night and day
change in the confidence that you can hear in these students
when they're doing these interviews. And they have been given so many
great opportunities. BBC Radio, BBC News,
I believe the Commonwealth Games, they were able to run with the
torch. School should be embracing this because it
gives your students the confidence to be able to,
you know, public speaking and all that. It is
a great, great thing. Yeah, yeah. And no,
again, you know, almost everybody in any industry,
even if you don't have to do large presentations at large conventions,
you probably have to speak in front of, you know, your managers
or your employees, something about your job you'll have to give a
presentation in. And if you had a club like this at your school,
just that little extra confidence boost can make you a rock
star within your organization. If you're able to get up in front of people and
just talk and understand what you're talking about and convey
that message to the group, you're going to be better than 90% of the
people in your organization because you have this extra skill set that
you're able to develop through clubs like this at college. Yeah, it's.
It's amazing. I love it. I want to see more universities, more schools, more
colleges everywhere having these podcasting AV club
because it is the future. We are moving into a creator economy. So we should
start learning earlier and earlier how to, you know, create great
content so that we can up our game. But yeah, I'm. And plus, you
know, like it when schools do this,
it actually can, like, take, take the lessons to the next level.
You know, like, you can go, hey, some
professors or some students can be like, oh, we're learning about, you
know, the American Civil War. What happened during the American Civil War.
I know for a fact there's a podcast out there called 250 and counting,
where they just talk about everything that happened 250 years ago on
the date. So sometimes you hear about how
one of your guys tried to attack Quebec, you know,
during the war of the 1812 and all that. So it goes into a lot
of history about what happened in, in America, and it's a great thing.
That could be an added bonus for history teachers to show share.
Right. So if you think schools have their history
sectors, they can do history podcasts. They can do business podcasts, they can
do, you know, electrical engineering, like hearing stories of how
things were discovered. I don't know about electrical engineering, but
like these are possible. So I want to see more universities do this and
it's up to the like students pretty much to push for it,
but I can't wait. Well, everything
that happened in history, going to transition to everything
now is a TV show.
We're going to file this under platform shifts. Podcasting center of
gravity continues to shift ToWards video, with YouTube
emerging as the dominant force reshaping how shows are produced,
discovered and consumed. On the podcast
Galaxy Brain host Charlie Warzel examines how podcasts
have morphed into something closer to daytime TV,
with NPR's Rachel Martin describing how adding video to her
show Wildcard fundamentally changed audience trust and
engagement. Bloomberg reporter Ashley Carmen connects
the dots from the podcast Gold Rush and Spotify's billion
dollar bets to YouTube's quiet dominance. While
Derek Thompson argues that we've entered an era where everything
is television and podcasts are no longer just something you
listen to, but something you also watch.
And this one is probably going to hit the, it's going
to pull at our strings, I think for Phil and I, because we,
we are die hard podcast people. So
how much credit are we giving YouTube? How much are, are we
counting as a podcast on YouTube? The numbers get really
skewed and the muddy, the waters get really muddy when you start
talking about YouTube's podcast dominance.
I'll let you take this one first, Phil. All right, so here's the thing
I want you to think about. How many video platforms are there out in the
world? How many?
There's, I mean, thousands of. You start counting Vimeo, Facebook,
TikTok, Instagram. Well, right now there's, there's like
three. We'll say there's three. You have
YouTube dominating the market. It has 90 to
99 of the market, right? When someone says, hey, where are you gonna
watch a video? You go to YouTube. You have Vimeo,
which is this close. Like Vimeo is there, but it's not,
it's not at that level because they don't have everything behind it.
And then you, yeah, you have the others, right? And Spotify can play in
there because it does put up videos from time to time with the podcast now
and they're trying to move in there, but
that's it. So when people say YouTube dominates the podcasting space when it comes
to video, it's because it's the only one doing it. Spotify isn't
set up for it, it was set up as audio only. YouTube is the only
video platform out there that exists for people like you and me to use.
So when I. YouTube is,
is okay. If you're going to be able to
like, if, if you have a set like Jeff does and
it, you can beautifully set it up and you have beautiful production and that then
yes, video can work. However, a majority of people don't want to watch two
people, two talking heads. They would rather I
be in person beside Jeff so that they can actually have a more
realistic expression. Yeah. Sitting right. I'm like
literally pointing at the chair that I should be sitting in.
But here's the thing. Podcast is audio. You're. You're
listening to it. It's always going to be audio. There will be video. I believe
YouTube will become the next is. Is already in the process of
replacing standard TV because you can find
sitcoms there. They're not die great. Because it hasn't been set up like that.
YouTube is not made for that. It, it's made more for, you know, something that
catches and changes. But I'm. You're going to be seeing YouTube
moving into that. It's already talking about it. If you, they're already
lightly touching on it to turn it into a more television esque
thing because more people are watching YouTube on their TV.
So for me, a podcast will always be audio
because that's what it started off with. It's, it's your voice.
Video will be an intricate part for promotion and you should have
clips on YouTube. I'm never going to say no to that because that's
necessary. That YouTube is a search search platform
just like Google is a search platform. So for me,
saying podcasting needs video is a lie because audio
does way better at convincing people to buy stuff than video
has. So yeah, I have a problem
with this. But I do agree that everything is becoming tv.
Yeah. And I think that podcasters are
really just laying down and let YouTube
commandeer what the definition of a
podcast is. We just kind of like, okay, you know, about
seven years ago, 2017, 2018, YouTube really started to make
this play for redefining what a podcast is.
And we're like, oh, that's so silly. It's YouTube. YouTube's not really a
podcast platform. Oh, they're going to give us a link or we can connect
our podcast to our channel. Okay, that's great. It's not really
going to bother us. And what we do, we're producing audio content.
You know, YouTube isn't a podcast platform. It's a. It's its own
distribution system for distributing videos. We don't, as
podcasters, we don't really care about that. And
then slowly, YouTube just kept chipping away, chipping away
and chipping away at what a definition of a podcast is. And I've got some
articles coming up where we talk about, like, what has happened
to the real definition of a podcast. The
waters have gotten so muddy of what a podcast is that
you ask Everybody, you ask 10 different people, you're going to get 10 different
answers on what a podcast is anymore. And while
purists have this, it's got to be an
MP3 file Distributed by an RSS feed to some sort of aggregator.
It has to have some sort of distribution method that you're in
control of. That's really the defining core of the podcast.
And if you just upload to YouTube, you have no other
distribution. So we start saying, what is a podcast?
Why does everything have a video now? And
we need to really start to fight back what the definition of a podcast
is if we want to maintain what we're creating
and keep and keep this as our thing. So
this is how I look at it. I think a podcast is.
Is audio, and vodcast is video. If you
have a video version of your podcast, you have a vodcast. Like anything that goes
on YouTube. That, for me, is a vodcast. It's a video podcast,
right? Making things simple, it's a vodcast. If you're just distributing audio,
you have a podcast. If you listen to it on Apple itunes
or Apple podcasts, it's a podcast. When you watch it on YouTube, it's a
vodcast. If you make exclusive content for YouTube and you
don't do the audio versions, then you just have a vodcast. You don't
have a podcast. I think if we start pushing that and
people understand the difference between a podcast and a vodcast,
it's going to help a lot more people understand. Like, if
you have both a podcast, like, you produce the audio and the
video like Jeff does for this show, then you can say you have a
podcast. I will not. I will not be upset if you say, yeah, you can
listen to my podcast on YouTube or on Apple itunes, because you
release both, that is okay for me. It's the people who
only release the video on YouTube that say they have a
podcast. That is where I get upset. And I think we should be putting our
foot down saying, no, you have a vodcast. If you start flipping
tables, I'll flip. A table right now. Well, I won't because I like my
MacBook not being destroyed, but I'll flip a table or two.
At the end of the day. I, and I think Phil will as well.
We'll still support the independent creators. I'm not. I don't want to get
so hung up in the hundred percent, but I do think we have to start
thinking way outside the box of what we're calling a
podcast. And we really have to either relax that
definition and just embrace independent content creation
or get start making fists and start defending
it. Yeah, like look into 100%.
If you're an independent person, you have no team
with you and you're just doing it to do the love of the game
cool. The minute you start putting in money into your
game, that's when you have to decide, am I going? What are
you going to do where you're standing? I personally think if
you're just producing audio, you're a podcaster. If you're producing video
audio, you're a podcaster. If you're doing video only, you're a vodcaster.
That's my thing. Or you're a YouTuber. Why not just call them a YouTuber like
we used to call them before podcasts got into it and people
uploaded on YouTube, they were a YouTuber.
While we're celebrating the definition of a
podcast and independent podcast, why don't we go to
the I love this one. Sobee Whiff. I think that's what they call it. South
Beach Wine and Food Festival. Okay, this is going
full festival mode. Wait till you hear this lineup.
Live podcasting is scaling up into a full day festival
experience as iHeartRadio launches Chew on this.
A live podcast series at the Miami Beach Band Show.
The event brings five major podcasts to one stage with a single
ticket granting access to the entire lineup
plus food and drinks included. I think tickets were about $100.
From comedy and pop culture to food and lifestyle, the series
blends live performance, personality driven content
and experiential entertainment into one immersive
afternoon. This isn't just a live recording. It's a
curated, curated destination event that
positions podcasts alongside music festivals and
comedy showcases. And you have some amazing
like. This is a great lineup. Obviously it's
probably Bert Kreischer being the headliner with Something's Burning being
the big name on this, but they're all relative. I checked out
these podcasts and these, these channels and these people before and there are
relatively big names and it is interesting
to see them Going there. I love how you have
a television network, Food Network, promoting this,
pushing this big thing, bringing, again, bringing the podcast
out of the basement. As you look at me and you listen to me,
I am in like a basement setting with a stone wall behind
me. Yeah, the dungeon. You know, coming out of these dungeon studios
and bringing them to where people can actually interact with the
podcasters and you can actually see because for some reason
people think, oh, only 20 people listen to my podcast.
That's 20 people. You put 20 people in a room. That's a lot of people
in a small room. Right. So I, I love this.
I'm hoping more and more festivals bring out
podcasters that are related to the festival
and do live events. I know just for laughs here was doing a, did a
couple podcast recordings a few years ago. I don't know
if they're still doing it, but I want to see more events like this.
More mid level to 1% podcasters
on it, talking, doing live shows again. I think 2026 going
forward because of the AI scare, I think we're going to be seeing. It's going
to be the age of the live events
100%. And one of the things that we talked about
in the show early on was in the 1980s,
there were all these bands touring around and
you know, the glam rock, heavy metal rock became this thing.
And you could go to a show, you'd see a band and an opening act
and maybe a local band, all in the same genre. But
then they got together and they said, hey, we're filling stadiums.
We could fill more stadiums more often. And they created
this thing called Monsters of Rock Tour and which was like 15
of the greatest heavy metal bands in the world. Then you had things like
Lollapalooza, Lilith Fair, the Vans Warped
Tour. Well, what happened is as people got bigger and as
punk like for the Warped Tour, as the punk bands got bigger and can fill
bigger venues, they started to pull together, right. And
they started to build these events. And we've, we've seen
podcasters who are celebrities and comedians,
we've seen them individually start to fill theaters and fill
arenas. But it's going to come a point where people are going
to want more value for their money. And so those
people will start to pull around each other. If it's a comedian, you might see
two or three comedians on the same ticket doing a live
podcast. And this is kind of what we're starting to see, what we've been talking
about with this south beach wine and food festival
where here's some podcasts that are somewhat centered around
restaurants, local business, food and wine and drinks.
And they're pulling together to make this
massive event all around a single topic. So if
you love these types of shows, if you like these celebrities and their
jokes and you know something's burning, it's a cooking
show that's a, it's a. By a comedian. You're going to get
this experience based around food with all these
other people who also love experiences based around food.
So you're starting to see talent pull together to make
bigger and bigger events. And for, for 100 bucks for a whole night
and including food and drinks, it's not a
bad deal to have, you know, four or five shows presented to you
and be fed and, and get, and stay
hydrated. Yeah, I think this is a, a great thing.
Like you said, it's reminiscence of when the bands got
together for of fair, you know, Van's Warp tour,
all the big ones doing the tours and that. And then yeah, we do, we
have seen podcasts fill out arenas, you have
the shits and gigs, doing the O2 arena, selling
out the O2 arena, but also doing a worldwide tour. Then you
have basement yard, doing the.
Not the Garden. They've done two.
What's the big one in New York? The kill. Madison Square Gardens. They've done
Madison Square Gardens. They sold out there. You know, these are some big
time places and you're seeing
podcasters do this more and more, selling out
small theaters, bigger venues
and yeah, I hope there will be a podcast tour. Like some,
some comedians do that podcast, do a tour, right? Three or
four of them get together, they go and call up a whole bunch of venues
and book a whole bunch of venues. Do that small tour, split
the money together because it's a cheaper ticket. I think podcasters can do
that and it's going to be even more beneficial for them. I'm looking
forward to seeing more and more of them do that.
A win win all around pull together. You probably
have friends in your area, just see if you can put a show together. So
can two or three of you have a night out, plan a podcast,
do it live in front of your friends, have a little party, get a keg
of beer, have some fun putting on a show and just see what
happens and see how much podcasting change for you and your perspective
changes when you see what podcasting can be as a live event, not
just something that you record in your basement. But you don't have to just record
in your basement. You can go to Johannesburg.
We've got Podcasting goes global and
integrated live podcasting is expanding beyond the
standalone conferences and into fully integrated creative
summits as Johannesburg prepares to host
Africa's first integrated Creative Summit in February
2026. It'll be held at the Santon Convention
Center. The three day event brings podcasters together with
filmmakers, broadcasters, content creators, technology
innovators, and they put them all under one roof. The summit
includes live podcast recordings, hands on workshops and
sessions on African storytelling and AI driven
production, positioning podcasting as a core
pillar of the broader creator economy rather
than a niche medium. And this is one of those ones
that is building on and if you can be at this place where
all these other experts at creating content are going to be there,
how much does that help lift podcasting in this
area? Oh, I think this is freaking genius.
This is these the. The Johannesburg's
event in Africa. This is going to give a major leg up to
all the creative podcasters out there because they're going to be connecting with
businesses that want to get into podcasting and there's a chance
for collaborations, understanding the next level of game that's coming down
the route. This is. I am
so jealous of how big this event's going to
be. It's. It's something that is going
to be insane and I, I'm looking forward to hearing more about it. And how
about the experiences at this event. I'll get your passports updated.
You have till February 26. I hope to see you there. I.
I don't think I'll be there though. It's the 9th
to 11th in 2026, so you have a. You have at least a
month or two to get a month and a few days to get tickets to
go. Get your affairs in order. Here we go. So we're going to the end
of the year this year. End of year Podcasts go live. We've been
seeing all the year end recaps, all the remixes
of your past year, but here's one from Tech Guide.
Most podcasters are turning milestone episodes into live
events, including the two blokes Talking Tech
Podcast, which wrapped its year with episode
713, recorded live in front of an audience.
Hosted by Steven Fennec and Trevor Long, the
live show reflected on the year's biggest tech hits and
misses while previewing what's ahead in 2026.
Backed by sponsors Arlo and Netgear, the episode was
recorded once and distributed everywhere. That's a strategy that Phil
and I love. Live audience YouTube and audio
platforms highlighting how live Podcasting, sponsorship
and multi format format distribution now work
together as a single strategy. And because of that
distribution, Phil, I think you should take this one. This is,
this is freaking genius. This is genius. Again, doing your milestones,
it allows you to set the precedent to your audience. They know,
oh, hey, 50, 100, 150, 750,
whatever. Whenever you guys hit a milestone that you guys are going to celebrate with
your audience, allow your audience to have that celebration with you and then
you distribute it afterwards, right? This is, this is insane because it
creates FOMO to the audience. They're like, oh
no, we're missing out hearing and seeing and maybe even getting to ask questions
of our favorite podcast host. Like if I had the opportunity to go see
Kevin Smith live, you know, I'm there. I already have a
standing invitation when one of my friends who
podcasts has Kevin Smith on the podcast, that I'm allowed to be in the audience,
like be there for it. Okay, this
is, this is insane. I, I am,
I, I, I want to see more podcasts do this. They need to understand that
you need to connect with your audience. Again, this is also a reason
why you should be niching or niching down however you want to pronounce
it to. Not only the subject that you're talking
about, but also the location you're talking about can be
your niche down or niche down, right? You can be the number
one podcast in Trenton, Pennsylvania, which
duty and the News is because it's the only news
podcast in the area, right? So it's the number one
podcast news podcast for Trenton Pencil, Pennsylvania.
And you put that in your show notes, you put that on your website, you
put that everywhere. It's going to pick up, it's going to be number one. People
are going to start to believe it. They're going to come out and listen to
you. Right? That's how you can also niche down or niche down and
instead of just being on the topic, it's your location. That's a,
that's why I think celebrating your big
wins by telling your audience where you're going to be, say, hey, I'm going to
be at the PTI Theater in Trenton, Pennsylvania. So you should come
down and celebrate. I know, Jeff, you've had a couple big ones celebrated in
your theater, haven't you? Yeah, we've had some year end wrap ups. We, the
rap parties are the most fun that after they complete a season or
in between seasons one and two, they'll have parties and they'll bring catering
in, they'll bring their Fans and they give out prizes and auction. It's a lot.
It's. It's a tremendous amount of fun. And it's an
aspect of podcasting you don't really think of. And the example in
this story, think about your own podcast, right? These two,
two blokes, they go live. What are they doing? One, they got a
venue. They're selling tickets. They might be selling merchants, they might be
selling a VIP experience where you can come and hang out, have a
couple of beers with them afterwards. You know, they can do all these things
that tease up that ticket value and deliver value to their audience.
But the big thing, this was all part of their distribution
tactic to one, record this live show. So if you're there
in the moment, you get to experience it. But they also record it.
And distributed as their own podcast. They put the video up on YouTube.
So now you can relive that moment if you weren't able to make it. Maybe
you don't live in that town, but you're a fan of these two blokes. You
can listen to it when it gets released through their
podcast, through their MP3 aggregator to their
podcast apps. You'll be able to download that episode when it comes out.
And now they can sell ad space on the podcast. They can get
sponsors for the podcast. They had sponsors for the event, why not sponsors
for it? So start thinking about your content
that you're creating on this much bigger level. Live events add
a whole nother element, a whole other way to monetize that you don't even think
about. It's just another part of that ecosystem
that you're building that you can really tap into over time. Yeah. And
I think
we're starting to see the dominoes start falling.
The bigger podcasts have been doing it, but like, I don't know how big two
blokes talking tech is, but
you're going to be. Start seeing even the smaller ones do these live events like,
you've had a few that I probably wouldn't call major league,
but they've. They've been able to fill out the studio,
the theater with their events. Right. And these are huge,
huge for even a small thing to have 20 people sitting in your theater when
you're doing a podcast, that really shows you the dedication of one, your audience, but
also how crazy it is that you have
20 people listening and you can look at them in the eyes and to actually
talk to them one on one. So I think podcasters
should be building in live events, either networking with
local venues or even Just
trying to get it together and just do a live event somewhere,
either virtually like we're doing here, Jeff, or actually in person.
Because I think it's going to benefit podcasters a lot more because it's going to
create that connection and build that community that is so,
so needed in podcasting, because that's the only way you're going to grow.
Yeah, a lot of podcasters get discouraged because they do
see these other podcasters filling theaters, filling arenas. I tell
people who come in here and sit through the Pittsburgh Podcast
meetup, I do some speeches from the stage. I tell them like 20
people. And some of them are like, oh, I don't know, do I want to
do that for 20 people? And then I said, look at your business model now
look at what you're doing. You're trying to build this podcast and you're trying to
get to host red ads. It's like your big goal. And you don't have
20 people probably listening now. But I'm telling you, you get
20 people, your friends, your family, your relatives, you get them to
come in, you get 20 people. And let's say you make $5 a
ticket in profit. You just made a hundred dollars for one episode
of your podcast for 90% of people.
That is more money than your podcast has ever made. What
happens next time we do a live show? You get 30 people and then 40
people. This is something that scales faster
than trying to just be a person who reads ads.
For $20 per thousand downloads, you can
exponentially surpass that at a smaller scale, which
we know from looking at server logs from Buzzsprout, server logs from
Libsyn. 90% of podcasters aren't even getting a thousand
downloads an episode. So most of you aren't even get to
$20. But with four people in an audience in front of you and you
make $5 per person, those four people equal
what you're chasing with a thousand downloads. So I'm
bullish on live events. And I will give you the money ball math anytime
you call me up, I'll put my cell phone probably not in the show notes,
but you can email me how live
events are for 90% of podcasters.
A much more strategical way to approach this as a
business. So I want to give an anecdotal
piece of evidence here. One of the podcasts that
I help grow through the business I work with,
the agency did their first live event. Okay,
this is a non profit. So they, they're very, they.
They don't do live events. They've been running the podcast for about four years
now. I want to say five years. Sorry, five years. They've done their first.
They did two first this season. They've done their first live event which was
recorded earlier this month. And they also did a Reddit ama.
The Reddit ama. They, they already were like,
it may not be that good. To the credit, we got
about, about a dozen questions in the hour that we ran the
MAM on Reddit, which was great because they had no
expectations. It was amazing. This is something you can do as a podcaster.
You can start promoting it, check with Reddit, check the threads, sub
threads, have your own sub thread and have an AMA there. However,
the live event, they were very worried about the live event. It.
The person, the, the project lead was panicking and it was a
nearly all hands on deck. We did it. They did it
in a. Where the stars. You
go see the stars planetarium room right where you can lean back.
And they were doing it. Something that's music and DNA.
They were so worried it went off with it. There were mistakes, there
were little hiccups, but they had about a hundred to two.
Just under 150 people show up. Now this is a
podcast. Yes. It has the money to do promotions and it's,
it's won awards and it's done really well. But they started
and if I, if I, if ever they can put a case study. They
started with near nobody listening to their podcast and
it took them five years to get to a point where they can do a
live audience and nearly sell out the whole venue.
If you start now, you'll start planting the seeds in
your audience that you are big enough to have live events
and you should be doing it because it's going to be worth it because
you'll be able to get 100 people at a point at a place and
they're going to be celebrating you. So that's what I say, do
it now because the brands are doing it. And before you know it, it's going
to be like, oh, you guys, you guys are just following our trend. You should
be setting the trend. So do it, do it now.
And then soon you'll be able to sell out as much
of a stadium as the girls Group chat. From sold out to
stadium stage. This one comes to us from the Dairy Journal. We'll
file this under live podcast Touring
podcast. Live shows continue to scale at a pace few could have
predicted except on Poduty and the News as the girls
Group chat announces a massive return with a headline
show at the SSE arena in September
2026 following a sold out performance at
Waterfront hall, hosts Diona Doherty, Jordan
Arnold, Shannon Mitchell and Olivia McVeigh are
bringing their unfiltered conversations to a full arena
audience. It's another clear signal that podcasting has evolved
beyond small theaters, with shows now selling tickets
at the same scale as comedy tours and live
entertainment acts. We have arrived. Feel better. I love
it. Like this is again, more proof and more evidence.
When you have good content that connects with an audience,
you can end up going to doing live events and people will come to support
you. This is. Yes,
some of these ladies are actresses and actors, but
once again I. What I love about this is it's proving
the stats right. So it just recently. I don't think it was,
it was Tom Webster. I think I want to. I'm not sure, but it was,
it was an association with sound profits. They
did a, they did a
survey thing study and they said that
females are underrepresented in
podcasting but make up a majority of the listeners
as well as 55 plus age
55 plus. So if you're listening to this and you are
a lady, you should have a podcast because you can, you
can end up being like the dairy Girls. Like we've seen it so often. How
many of these female led podcasts, which I love, love
because they should be represented, you have caller daddy, you have
this one. There's a few others out there, the Mel
Robinson podcast that promote
it and women support women and then you go to a whole
venue. Have you. I've seen some comedians, female
comedians doing kind of like a sit down talk show and the audience
is gobbling it up and loving it. I think this is
huge. We need more of it. I just want more live podcasts. I'll
say bap, bap, bap. For Whitney Cummins.
That's sure, sure, sure, sure. I was like her little catchphrase
for a while. I don't think she does it anymore. But there
is tremendous opportunity. And you're right, I
think it was Tom Webster. It was. A significant amount of
podcasts are produced by men. It was, it's skewed
like 70%, 75%.
So there is opportunity and there is a growing audience
of women who want more women led podcasts.
So that is one of the fastest growing markets right now. There's enough
white guys with microphones. You got two of them right now on a podcast. Like
we don't need more of those. Yeah. So I mean for every two white. Guys
who have at Least one female podcast. No, it's probably like five
to one at this point. Yeah, it's upsetting, but it is a
fast growing segment and when they put
on events like this, Call Her Daddy just had a documentary on Hulu. If you
get a chance to watch it, it is a tremendous testament
to the power of connection that she has from the
stage to her fans. So just watch that. If
you don't think that that's possible for you, you're crazy.
There's such an opportunity to make these connections on deeper levels and
have more meaningful conversations. Watch. I don't know what
the documentary is called, but just search Call Her Daddy on Hulu. It is a
great documentary about her. Guess what she's doing. She's setting up a
tour to take Call Her Daddy on the road. So if there's any more
testament to that. Live podcasting is a thing that is
happening everywhere, all the time, is growing
and growing and growing. Pduti'sPodcast Theater is the small step
for independent podcasters, but we know that it's, it's
way bigger than what we're. We built here outside of Pittsburgh.
It's, it's. I personally think if you're an independent
podcaster in the Pennsylvania area, I think you should
try Poduty Theater first to do your first live event.
Because one, there's very little pressure.
It's very intimate. Jeff is world class. I did my
first ever international speaking gig there and Jeff took
care of me 100%. He will make sure that you have a
banger of an episode. Even if you have five people in the
audience, it's going to be killer because you get to interact with those five people
and those five people will remember meeting their favorite
podcaster. And I love feeding you too. We get
some more of that pizza. Oh, God, that pizza is delicious.
Well, that can mean only one thing. We've come to the
end of this episode of Pduti and the News. I want to hear all about
feel better. How can I connect with you? Listen to your podcast
and book some time. Well, ladies and
gentlemen, thank you so much for listening to Poduty and the News with your special
guest, Phil Better, the podcast Mogul. Now, if you're interested in learning how
to grow or monetize your podcast, you can always check out
the podcast mogul.com or you can search me on
all social media at the Podcast Mogul. Now, there's
multiple podcasts that I do host myself. So if you are listening
to this podcast, I want you to go over to the search feature on Your
podcast player and search the Podcast Moguls
playbook to learn how to grow, monetize, and launch your
podcast. But if you want to learn how to be a business person or understand
the world of business, then you're going to go look for Invest in
Yourself, the Digital Entrepreneur podcast, which has been going for
over 600 episodes. Now. I've done something horribly wrong
as a podcaster and I as a podcast coach. I tell my people only to
have one call to action. So this is what I want you to do. This
is what you will do. You will go on to whatever social media
platform you want. You're going to search for the podcast mogul, you're going to follow
me, then you're going to DM me and I will send you the links for
you. I thank you so much. Jeff. You've been a.
You did the mute thing again. Yeah, it does it automatically, I think. I. I
don't know how it happened. It's magic. It is.
It's magic. I think you did it. It's all. I didn't do anything. I'm sitting
right here. You had the power. You have a. Probably clicked
something. Well,
you said only one call to action and I'll put all those call to actions
in the show notes, but I got, I got more for you. I've got
Poduty shirts. We got them $10, four colors, five
sizes, $10 a shirt. They're gonna go up to $15 at the start
of the year, but the early birds get them for just $10. A tremendous
shirt, 100% caught. And guess what just came in.
Poduty hats. Poduty hats, $15 as well.
And I want you to host your show here. If you liked anything that we
talked about, if you see any potential in our
beautiful Christmas decorated stage, I want to thank my daughters for putting the stage
together. If you think that what I talk about and what Phil talks
about is the future of podcasting is immersive in
person, events, experiences, face to face
conversations with your fans. This is something to consider whether
you're near here in Pittsburgh or in Cleveland, Ohio, or
Las Vegas or Seattle or Miami
or Fort Lauderdale or even Charlotte. I can keep naming cities if
you'd like, but there are ways to produce live
podcasts in your hometown, so figure it out. Is
there a library, a coffee shop? Is there a civic space? Is there
some way that you can put on a live podcast and start
experiencing what we're talking about? Phil just talked about a great story
in a planetarium where they did a podcast and we have a theater space
here. We have. We've. I've done shows in parking lots and
we've given away free tacos and coffee shops. It's
all it is a whole nother level to podcasting that you just
don't know until you experience it. So think about it
and we'll see you on. On a future episode, we'll read your news story. If
you go out and do a news a live podcast, send me the
story. I guarantee you I'll make it one of our six stories on
Poduty News. I will promote the crap out of your event. So
tell us. Tell them old Jeffers sent you.
And also, one last call to action. I'd
love to have a review for the show. We've done 30 some episodes. If you're
following along on your local podcast, you're getting. I've never asked. This
is the first time. And because Phil says I can only have one call to
action at the end of the show, I'm going to ask you. Make sure you
follow on your favorite podcast, the one you're listening that got you here. But
leave us a review. Or if you don't want to type any words out,
just click that five stars and let us know how we're doing.
That only leaves me with one more question for Phil.
Do you know what it is?
What time is it?
The only live news podcast about
podcasting from the stage.
The only live news podcast about
podcasting from the stage.
Poody and the news. Oh, he's off stage. He's back in
backstage. How does he do it? It's like a magic trick. It's
time for. Oh, it was time. If you're tuning in now, you missed it. It's
not time anymore. Go back 50 minutes. Travel back in time
for 50 minutes.