This is 'Entrepreneur's Edge' - a Norhart podcast. In these episodes, we aim to help budding entrepreneurs on their journey to success, with tips, advice and fun along the way.
Summary
In this conversation, Roy Osing shares his secrets to building a billion-dollar sales force. He emphasizes the importance of creating a just-about-right strategy that focuses on execution rather than theoretical perfection. Osing discusses the three key questions to ask when defining a strategy: determining growth objectives, identifying customer segments, and understanding how to compete and win. He also highlights the significance of leadership by serving around and translating strategy for every function in the organization. Osing explains the need to shift from a product-focused approach to problem-solving and building long-term customer relationships. In this conversation, Roy Osing shares insights on differentiating a business through behavioral factors and building authentic relationships with customers. He emphasizes the importance of hiring employees who genuinely love people and creating a recruitment process that identifies this trait. Roy also discusses the role of marketing in creating personalized experiences and driving customer cravings. He shares his experience transitioning from voice to data services and the importance of releasing latent power in employees to drive execution and excitement.
Takeaways
- Building a successful sales force requires a just-about-right strategy that prioritizes execution over theoretical perfection.
- To define a strategy, ask three key questions: determine growth objectives, identify customer segments, and understand how to compete and win.
- Leadership by serving around and translating strategy for every function in the organization is crucial for success.
- Shifting from a product-focused approach to problem-solving and building long-term customer relationships is essential for sustainable growth. Differentiate your business through behavioral factors and authentic relationships.
- Hire employees who genuinely love people and create a recruitment process that identifies this trait.
- Marketing should focus on creating personalized experiences and driving customer cravings.
- Transitioning from one service to another requires a focus on retaining and growing existing customers.
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What is Zero to Unicorn?
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.
On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.
But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.
Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.