The Subscription Model: More Clients & Recurring Revenue (Nancy Shanteau)

Explore Nancy Shanteau's innovative model that combines coaching with subscription-based services for recurring revenue. Her journey from coach to prolific course creator offers insights on building client relationships, providing valuable resources, and ensuring ongoing support for personal growth.

Nancy Shanteau is a coach and co-author of Access to Power: a Radical Approach for Changing Your Life.

In this episode, Ari, Abe, and Nancy discuss:

• The growth of Nancy’s coaching practice and entry into online courses
• Her mission to certify communication trainers and her Wise Adulting program
• Bundling coaching services with courses in her subscription model
• Developing reliable revenue and managing client workflows
• Ruzuku’s role in organizing and delivering course content
• Impact of resources and community on client retention
• Creating content based on client needs and marketing strategy
• Insights on filling coaching practices with a subscription model
• Role of community in enhancing coaching and course interaction
• Advice for creators considering a coaching and course model
  
  

“I usually boom during crisis because I’m the kind of person who helps people when they’re struggling.” — Nancy Shanteau

Guest Bio:

Nancy Shanteau’s mission is to certify 10,000 Cooperative Communication Trainers by 2031. Giving irreverent answers to life’s big questions is her jam, and she does it weekly in her group coaching course Wise Adulting (hosted on Ruzuku!). She co-authored the book Access to Power: a Radical Approach for Changing Your Life and since 2004 has helped thousands of people work through conflicts, build community, and do more of what they want with the people they love.

Nancy’s a white, multi-ethnic settler, autistic, aromantic, bi-pansexual, non-binary woman who practices solo polyamory and relationship anarchy. Get access to her Trust-Building Worksheet at www.nancyshanteau.com and find her dancing and complicating things on YouTube at http://tinyurl.com/youtubenancyshanteaucoaching.


Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Nancy’s website: NancyShanteau.com
Free gift to podcast listeners: Biz Selfie Cheat Sheet

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Editor: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: The Subscription Model: More Clients & Recurring Revenue (Nancy Shanteau).

Creators & Guests

Host

Abe Crystal

Host

Ari Iny

Editor

Marvin Del Rosario

Producer

Michi Lantz

Editor

Michi Lantz

Guest

Nancy Shanteau

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!