GTM Uncensored™

Are you ignoring LinkedIn advertising because your target buyers seem too niche? In this episode of Bridge the Gap, we sit down with Anthony Blatner, founder and CMO of Speedwork, to dismantle the biggest misconceptions about B2B advertising. We tackle the common objection that highly regulated buyers aren't active on the platform, how to evaluate your true cost per quality lead, and why search intent is rapidly shifting toward social and AI tools. Key Highlights ✓ Why the "my buyers a...

Show Notes

Are you ignoring LinkedIn advertising because your target buyers seem too niche?
In this episode of Bridge the Gap, we sit down with Anthony Blatner, founder and CMO of Speedwork, to dismantle the biggest misconceptions about B2B advertising. 

We tackle the common objection that highly regulated buyers aren't active on the platform, how to evaluate your true cost per quality lead, and why search intent is rapidly shifting toward social and AI tools.
Key Highlights
✓ Why the "my buyers aren't on LinkedIn" objection is costing B2B companies pipeline 
✓ The default settings you must turn off to stop wasting thousands of dollars 
✓ How to sync your CRM to LinkedIn to target open opportunities and accelerate active deals 
✓ Why boosting "thought leader" posts generates a higher ROI than company page ads 
✓ The minimum monthly spend required to see consistent, predictable results 
✓ How the rise of AI chatbots is shifting search behavior and making LinkedIn content valuable
If you are frustrated with the low-quality traffic from Meta & Google or simply don't know how to start reaching your ICP directly, this episode will change your approach to B2B advertising.
Connect with Anthony: anthonyblatner

We are proudly supported by Nooks - One unified workspace for outbound! 
Learn more about Nooks today at https://www.nooks.ai/bridgethegap
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Creators and Guests

Host
Adam Jay
Co-founder & Managing Partner of Revenue Reimagined
Host
Dale Zwizinski
Managing Partner & Co-Founder of Revenue Reimagined

What is GTM Uncensored™?

Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good.

Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out.

The show goes where most content won't: The motions that determine whether a company stays in business, or goes under.

GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy.

Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there.

What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more.

Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now.

GTM Uncensored is the GTM conversations nobody else is having.