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In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.
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00:00) - Intro
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01:10) - The Paid Webinar Funnel Explained
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05:02) - From Webinar to VSL: The Bigger Picture
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08:34) - Sales Bottlenecks and Testing a VIP Offer
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14:25) - Evaluating Performance Metrics and ROI
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20:03) - Improvements for the Next Webinar Run
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27:06) - Scaling Paid Channels Beyond Organic
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34:02) - Outro
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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/
• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/