WEBVTT NOTE This file was generated by Descript 00:00:03.840 --> 00:00:05.930 Welcome to the Catholic School Leaders Podcast. 00:00:05.950 --> 00:00:08.510 My name is John Mahalio, the President and Founder of 00:00:08.510 --> 00:00:10.310 Elementary Advancement Solutions. 00:00:10.610 --> 00:00:14.360 The goal of this podcast is to connect Catholic school leaders from across the 00:00:14.360 --> 00:00:16.750 world to help grow Catholic education. 00:00:17.260 --> 00:00:18.900 Visit us at www. 00:00:18.900 --> 00:00:19.289 elementaryadvancement. 00:00:19.289 --> 00:00:23.173 com to see how we can help make advancement seem 00:00:23.173 --> 00:00:24.600 elementary at your school. 00:00:25.580 --> 00:00:26.660 Well, how are you doing today? 00:00:26.810 --> 00:00:29.960 I hope that your day is going great. 00:00:30.265 --> 00:00:31.965 I hope that your summer is going great. 00:00:32.335 --> 00:00:35.795 I hope that you're getting a lot done, but also having a little bit of time 00:00:35.795 --> 00:00:37.985 to rest and recharge your batteries. 00:00:38.265 --> 00:00:41.855 Uh, maybe took a vacation, maybe took a staycation, uh, whatever 00:00:41.855 --> 00:00:44.925 the case might be, but I hope you're doing well on this day. 00:00:45.049 --> 00:00:49.239 I hear from, uh, some principals and different leaders from, uh, not only 00:00:49.239 --> 00:00:52.529 across the country, but across the world, and, and let me know what's 00:00:52.539 --> 00:00:55.799 going on in their schools, which is always exciting, and hearing about the 00:00:55.799 --> 00:00:59.320 successes, but also the, the struggles that, maybe you're dealing with. 00:00:59.320 --> 00:01:01.000 And so that's what we're here for. 00:01:01.000 --> 00:01:04.890 That's why I do this podcast is to really help you to connect with other 00:01:04.890 --> 00:01:07.650 Catholic school leaders so that, you know, those things that you're 00:01:07.650 --> 00:01:10.880 dealing with at your school, you're not the only one, I promise you. 00:01:11.060 --> 00:01:14.323 And so, keep going, appreciate everything that you're doing. 00:01:14.643 --> 00:01:19.413 Appreciate that you are, you have said yes to that vocation of leading Catholic 00:01:19.413 --> 00:01:21.333 education in your school community. 00:01:21.933 --> 00:01:28.823 So it's that time of year again, If you are listening to this, if you are hearing 00:01:28.823 --> 00:01:35.693 this on this day, it has become one of the most days in our nation where a 00:01:35.693 --> 00:01:41.357 lot of people get really excited, where people get, just all sorts of giddy 00:01:41.887 --> 00:01:46.305 because July 16th and 17th is Prime Day. 00:01:46.795 --> 00:01:50.945 And if I would have said to you 15 years ago, hey, it's Prime Day, you might 00:01:50.945 --> 00:01:53.745 have thought that maybe you have a math test coming up or something like that. 00:01:54.140 --> 00:01:59.360 But Prime Day has become one of the most advertised days and shopping 00:01:59.360 --> 00:02:03.101 days, for people all over the United States and probably over the world. 00:02:03.121 --> 00:02:04.591 They look forward to it each and every year. 00:02:04.591 --> 00:02:08.181 They do it several times a year, um, just depending on the frequency. 00:02:08.471 --> 00:02:12.182 Uh, it's gonna take place this year on, July 16th and 17th. 00:02:12.217 --> 00:02:15.957 I'm sure it's filled with a lot of great deals no matter what you're looking for. 00:02:16.252 --> 00:02:19.502 Uh, sometimes Amazon tells you what you're looking for before you even 00:02:19.502 --> 00:02:22.512 know it, uh, suggesting things for you to buy and things like that. 00:02:22.917 --> 00:02:27.347 But Prime Day is coming up, and so I'm going to ask you this question. 00:02:27.877 --> 00:02:32.447 Is your Catholic school experiencing a Prime Day of its own on July 16th 00:02:32.477 --> 00:02:37.207 and 17th as it pertains to getting ready for the next school year? 00:02:37.707 --> 00:02:40.897 Now before I get into that, I'd like to ask you just a quick favor, if you would. 00:02:41.217 --> 00:02:44.977 If you're liking this podcast, if you are enjoying it, if you're benefiting 00:02:44.977 --> 00:02:49.427 from it, if you're gaining something from it, putting a new tool in your toolbox. 00:02:49.857 --> 00:02:54.137 Please be sure to like it, to subscribe it, to share it with others. 00:02:54.438 --> 00:02:57.378 leave a quick review if you could do that, that would be amazing. 00:02:57.628 --> 00:03:01.118 What this does is it helps reach other Catholic school leaders just 00:03:01.118 --> 00:03:05.208 like you and, and that only helps us to grow Catholic education together. 00:03:05.208 --> 00:03:08.583 So, if I could just ask you to take a quick minute, just give that little 00:03:08.813 --> 00:03:12.193 button a like, or a subscribe, or just share it with somebody that 00:03:12.193 --> 00:03:13.673 you feel would benefit from this. 00:03:13.733 --> 00:03:17.268 I can't say thank you enough for that, and like I said, it just really helps 00:03:17.318 --> 00:03:19.428 us to grow Catholic education together. 00:03:19.438 --> 00:03:21.838 So, let's get into Prime Day. 00:03:21.884 --> 00:03:25.916 Prime Day, it's an advertised day, there's a lot of stuff going, 00:03:25.916 --> 00:03:30.326 and I mentioned to you before, Is Prime Day happening at your school? 00:03:30.726 --> 00:03:34.026 Now, I don't mean that that's a special day where you're, hey, for 00:03:34.026 --> 00:03:36.916 this day only we're running a special on tuition or things like that. 00:03:36.916 --> 00:03:38.056 That's not what I mean. 00:03:38.406 --> 00:03:41.636 But let's look at what Prime Day represents, the emotions that are 00:03:41.636 --> 00:03:45.957 associated with Prime Day, and see if that's the emotions that people 00:03:45.957 --> 00:03:49.327 within your own school community would use to describe your school. 00:03:49.947 --> 00:03:54.327 And if they're not, maybe we can do something to move you in that direction. 00:03:54.327 --> 00:03:59.457 So The first word that I guess I would use to describe Prime Day is excitement. 00:03:59.937 --> 00:04:03.727 Uh, the excitement begins a few weeks before because, you know, the media will 00:04:03.727 --> 00:04:08.937 be out there saying, hey, Prime Day is coming, and they're placing ads out there, 00:04:08.937 --> 00:04:13.877 and they're placing commercials, and online articles are leaking what the deals 00:04:13.877 --> 00:04:16.297 could be this year, and things like that. 00:04:17.037 --> 00:04:18.647 How is that going to take place? 00:04:18.647 --> 00:04:19.807 How are we going to find out? 00:04:19.807 --> 00:04:23.797 And we're on, oh look, you can already get these deals on Amazon right now. 00:04:23.969 --> 00:04:26.507 all this great excitement that's building up. 00:04:27.577 --> 00:04:31.587 How about your school's excitement for this coming school year? 00:04:32.177 --> 00:04:33.867 Maybe when it comes to your new families. 00:04:34.097 --> 00:04:37.067 Maybe when it comes for your recruitment for next year. 00:04:37.607 --> 00:04:42.217 Have you already begun to build excitement about this process for next year? 00:04:42.637 --> 00:04:45.007 Um, the new school year is going to be here before you know it. 00:04:45.557 --> 00:04:50.977 Are you taking advantage of communicating with people, or is the last time they 00:04:50.977 --> 00:04:55.857 heard from you the last time they filled out that final application form and they 00:04:55.857 --> 00:04:57.557 haven't heard from you a whole lot since? 00:04:57.967 --> 00:05:04.037 Are you building excitement about school opening for the 24 25 school year? 00:05:04.247 --> 00:05:07.477 That's when I'm recording this, you may be listening to this in 00:05:07.477 --> 00:05:08.927 the following year at some point. 00:05:09.237 --> 00:05:12.377 But, for the school year ahead, are you building excitement? 00:05:12.677 --> 00:05:14.277 Are you taking advantage? 00:05:14.509 --> 00:05:19.179 of the opportunities you have for well placed communications, maybe 00:05:19.179 --> 00:05:23.749 social media posts, maybe things in bulletins, maybe communicating things 00:05:23.749 --> 00:05:27.009 in terms of the exciting growth that's happening at your school. 00:05:27.639 --> 00:05:31.319 How are you communicating that excitement about why your 00:05:31.349 --> 00:05:33.969 school is a great place to be? 00:05:34.779 --> 00:05:38.259 Build that excitement up today as you're preparing for this upcoming 00:05:38.259 --> 00:05:41.639 school year, and don't wait until the school year arrives because 00:05:41.639 --> 00:05:42.829 then it's kind of too late. 00:05:42.969 --> 00:05:47.239 We want to build that excitement up now to give people something to look forward to. 00:05:47.819 --> 00:05:50.389 And that kind of takes me to the next word that I would use to describe 00:05:50.389 --> 00:05:52.139 Prime Day is that anticipation. 00:05:52.809 --> 00:05:57.179 Now, if you've opened an Amazon page, the first thing you see is a, is a reminder to 00:05:57.179 --> 00:06:02.489 say, Hey, Prime Day is coming, and they've created this anticipation of what deals 00:06:02.489 --> 00:06:03.709 there are that are going to be out there. 00:06:04.354 --> 00:06:08.444 Are you creating that same kind of anticipation for your school, for 00:06:08.444 --> 00:06:11.114 the class of students that's going to be joining you for this year? 00:06:11.744 --> 00:06:17.914 Now, one of those schools that I served as a principal of had a call during our 00:06:17.924 --> 00:06:21.734 enrollment period, and the person, when they would ask to enroll their child, 00:06:21.804 --> 00:06:22.964 we would get information from them. 00:06:23.104 --> 00:06:27.544 And I'll never forget that one time we had a call, and my recruitment and 00:06:27.564 --> 00:06:30.074 marketing director came in and she said, You're not going to believe this one. 00:06:30.304 --> 00:06:31.444 We just got a call. 00:06:31.764 --> 00:06:34.964 about somebody wanting to enroll their, their child in our school. 00:06:34.964 --> 00:06:35.794 And I said, great. 00:06:36.134 --> 00:06:38.624 And she said, you don't understand when I asked him what grade the 00:06:38.634 --> 00:06:40.704 child would be entering next year. 00:06:41.114 --> 00:06:45.974 She said that the child would be born in a couple of months, but they wanted 00:06:45.974 --> 00:06:50.294 to make sure that they weren't going to miss out on enrolling their, their child. 00:06:50.374 --> 00:06:53.604 And I thought, wow, you talk about anticipation, uh, and 00:06:53.604 --> 00:06:54.904 excitement for a parent. 00:06:55.204 --> 00:06:57.114 They wanted to make sure that their child wasn't going to get 00:06:57.114 --> 00:06:58.544 waitlisted or anything like that. 00:06:58.793 --> 00:07:04.243 and so that anticipation of families to be part of your school and be part of 00:07:04.243 --> 00:07:07.763 your school community is something that they're really seeking and something 00:07:07.763 --> 00:07:09.673 that they really want to be part of. 00:07:10.043 --> 00:07:13.733 They're enrolling their children in your school community, but they also want 00:07:13.733 --> 00:07:15.503 to be part of that school community. 00:07:15.593 --> 00:07:18.773 We talk about that community engagement piece. 00:07:19.203 --> 00:07:23.213 That's why it's such a big part, because that engagement is going to lead to 00:07:23.223 --> 00:07:26.733 involvement, the involvement is going to lead to engagement, which is just going 00:07:26.733 --> 00:07:30.983 to lead to that investment in your school, and I don't just mean financially, the 00:07:30.983 --> 00:07:34.333 investment in your school, whether it becomes how they talk about your school, 00:07:34.343 --> 00:07:38.943 the investment in your school about when something is needed, a helping hand for 00:07:38.943 --> 00:07:43.309 whatever, just that investment in your school, but getting that anticipation 00:07:43.699 --> 00:07:47.714 started for your families now, is something that you really, really, 00:07:47.714 --> 00:07:48.954 really want to start building up. 00:07:49.134 --> 00:07:54.981 Now, Prime Day is going to bring, I will bet you, more visitors to Amazon's site 00:07:55.131 --> 00:07:59.941 in search of good deals or things that maybe they've been waiting on purchasing 00:07:59.941 --> 00:08:04.501 for a while and people finally get that Prime Day and maybe that coupon is just 00:08:04.501 --> 00:08:09.191 10 off but people are finally going to pull the trigger and make that purchase. 00:08:09.881 --> 00:08:15.461 When your enrollment opened up, and when your school year opens this year, 00:08:15.626 --> 00:08:19.396 when things are happening, are you getting a lot of people that are excited 00:08:19.396 --> 00:08:23.386 about it, or is that something that you're not really hearing a lot about? 00:08:23.451 --> 00:08:27.351 choosing a school is an important decision for people, and so the people 00:08:27.351 --> 00:08:31.581 that are coming to your school, are they ready to buy, or are they just browsing? 00:08:31.901 --> 00:08:34.661 Um, what's happening right now when you're doing your tours, 00:08:34.671 --> 00:08:35.911 when you're having people come in? 00:08:36.341 --> 00:08:40.516 And by now, I would hope that you're having a lot of visitors coming in in 00:08:40.516 --> 00:08:45.366 terms of maybe some community engagement pieces of getting classes together to 00:08:45.366 --> 00:08:48.836 give new students those opportunities to meet your current families. 00:08:49.270 --> 00:08:51.840 it's a great way to get people together, to visit with each 00:08:51.840 --> 00:08:53.190 other, to get to know each other. 00:08:53.610 --> 00:08:58.020 Uh, it makes a huge impact on them, to show them what incredible and unique 00:08:58.100 --> 00:09:00.220 opportunities your school has to offer. 00:09:00.580 --> 00:09:03.260 And maybe anybody that's still in that decision making process, 00:09:03.280 --> 00:09:04.930 it helps get them over the top. 00:09:04.950 --> 00:09:10.480 And make that decision to quote unquote purchase coming to your school. 00:09:10.864 --> 00:09:13.224 Prime day, when we talked about Prime Day, we talked about 00:09:13.244 --> 00:09:14.764 people getting a good deal. 00:09:14.944 --> 00:09:19.714 And I think people get excited about coming away with a great thing. 00:09:20.294 --> 00:09:23.544 So admit it, there's that retail therapy out there. 00:09:23.684 --> 00:09:25.914 Uh, there's a happiness that exists out there. 00:09:25.924 --> 00:09:27.624 Maybe until you get your credit card bill. 00:09:27.904 --> 00:09:31.673 But there is that retail therapy out there that I, I don't recommend. 00:09:31.703 --> 00:09:34.713 Dave Ramsey would not allow that, and so I won't encourage that 00:09:34.713 --> 00:09:37.023 either, but it does exist out there. 00:09:37.513 --> 00:09:38.803 You do your searching. 00:09:38.873 --> 00:09:42.533 You find the item that you want at the price you want to pay for it. 00:09:43.023 --> 00:09:44.223 It's a great deal for you. 00:09:44.223 --> 00:09:47.703 It's something you've been waiting for and you hit add to cart and 00:09:47.703 --> 00:09:51.183 just like that for many of us, the item will arrive at our house maybe 00:09:51.183 --> 00:09:53.753 the next day or two days from now. 00:09:54.403 --> 00:09:59.583 Um, and it's in a nice Amazon box and when people leave that Amazon box on 00:09:59.583 --> 00:10:02.913 your porch or in your mailbox, you're so excited to get it and you rush 00:10:02.913 --> 00:10:06.853 home and you open it up and boom, that item that you've been waiting for 00:10:06.873 --> 00:10:11.003 is there and you're excited because you have finally made that purchase. 00:10:11.453 --> 00:10:15.583 So when people leave your school, maybe after a tour, after a visit, or after a 00:10:15.583 --> 00:10:20.713 shadow day, or whatever the case might be, when they leave your school, when 00:10:20.713 --> 00:10:23.943 they leave your school's website, when they leave an open house, when they 00:10:23.943 --> 00:10:29.403 leave a tour, are they having that same feeling of leaving with something great 00:10:29.743 --> 00:10:33.333 that they were looking for in your school, or are they leaving disappointed? 00:10:33.933 --> 00:10:37.693 Everyone's looking for a unique reason to come and explore a Catholic 00:10:37.693 --> 00:10:39.283 school and your Catholic school. 00:10:39.483 --> 00:10:42.983 And when a family leaves your school after a visit, the feeling of coming 00:10:42.983 --> 00:10:46.373 away with something that they just can't live without is something that 00:10:46.373 --> 00:10:49.883 they should feel in their hearts and something that they're calling you back 00:10:49.883 --> 00:10:51.553 immediately going, How do we apply? 00:10:51.903 --> 00:10:54.763 How do we make sure our son or daughter is enrolled in your school for next year? 00:10:55.103 --> 00:10:56.573 Because we just have to have this. 00:10:56.973 --> 00:11:00.313 When you have that, and you leave people with that feeling that they're coming 00:11:00.313 --> 00:11:03.213 away with a great thing, that's exciting. 00:11:03.463 --> 00:11:07.313 And then to actually deliver that great thing is even better. 00:11:07.633 --> 00:11:11.553 To be who you are, to showcase what you are as a Catholic school 00:11:11.553 --> 00:11:14.743 in a Catholic community, is only gonna get people excited, and that 00:11:14.743 --> 00:11:16.253 word of mouth is gonna spread. 00:11:16.528 --> 00:11:18.868 Which is a great thing for your school community. 00:11:19.288 --> 00:11:24.308 Now, I mentioned before about that Amazon box arriving at your doorstep, 00:11:24.308 --> 00:11:28.498 and when the Amazon box arrives, there is that sense of happiness 00:11:28.498 --> 00:11:30.368 to know that your order is here. 00:11:30.888 --> 00:11:34.118 When your family, when a family enrolls in your school, are they 00:11:34.118 --> 00:11:36.368 experiencing that same happiness? 00:11:36.848 --> 00:11:40.168 Or, as Matthew Kelly would point out, a sustainable 00:11:40.178 --> 00:11:42.458 feeling beyond just one moment. 00:11:42.878 --> 00:11:46.278 Now, Catholic schools have the opportunity to partner with their parents and 00:11:46.278 --> 00:11:48.548 families to provide the foundations. 00:11:48.588 --> 00:11:51.058 With Catholic education at the center of their mission. 00:11:51.058 --> 00:11:52.778 It's got to be the center of what it is that you're doing. 00:11:53.378 --> 00:11:56.148 And not only do we get to partner with these parents and these 00:11:56.148 --> 00:11:59.518 students for one year, It's We get to do it for multiple years. 00:11:59.858 --> 00:12:03.348 Now that's a serious, serious vocation that we take on 00:12:03.348 --> 00:12:04.548 as Catholic school leaders. 00:12:05.048 --> 00:12:07.888 So providing opportunities for your families to experience 00:12:07.888 --> 00:12:09.038 that same happiness. 00:12:09.638 --> 00:12:13.128 That they experienced on the first day that they came to your school 00:12:13.408 --> 00:12:16.308 is something that we want to do and something that we want to provide 00:12:16.308 --> 00:12:19.068 for them and something that we want to make sure that we give them. 00:12:19.478 --> 00:12:21.128 So, it's Prime Day. 00:12:21.258 --> 00:12:22.118 It's here. 00:12:22.228 --> 00:12:23.408 Maybe there's some great deals. 00:12:23.408 --> 00:12:25.638 Maybe there's something that you've been waiting on out there 00:12:25.688 --> 00:12:26.838 that you're going to jump on. 00:12:27.088 --> 00:12:29.643 But don't forget about Prime Day at your school. 00:12:29.973 --> 00:12:32.773 It's a two day event at Amazon, but it certainly doesn't have to 00:12:32.773 --> 00:12:34.143 be a two day event at your school. 00:12:34.593 --> 00:12:38.623 Make sure that each experience is a unique one for each individual family. 00:12:38.713 --> 00:12:42.143 It takes a lot of work, but it's so worth it in the end to establish 00:12:42.143 --> 00:12:45.443 a strong Catholic culture at your school that's going to plant seeds 00:12:45.453 --> 00:12:47.163 for each family to help them grow. 00:12:50.358 --> 00:12:55.133 So, get out there, make every day at your school prime day, especially for those 00:12:55.153 --> 00:12:59.203 current and new families out there, those families who are considering your school. 00:12:59.693 --> 00:13:02.843 Give them that excitement, give them that happiness, give them that feeling that 00:13:02.843 --> 00:13:06.733 they're coming away with something great and that anticipation for the year ahead. 00:13:07.143 --> 00:13:10.143 If we can help you do this at Elementary Advancement Solutions, 00:13:10.143 --> 00:13:11.713 don't hesitate to give us a call. 00:13:11.923 --> 00:13:14.413 Let's set up a time to have a virtual cup of coffee and talk 00:13:14.423 --> 00:13:16.733 about the goals at your school. 00:13:17.023 --> 00:13:18.533 What are your aspirations? 00:13:18.533 --> 00:13:21.283 What is it that you want to see happen at your school over 00:13:21.283 --> 00:13:22.573 the next one to three years? 00:13:22.843 --> 00:13:24.373 Let's grow enrollment together. 00:13:24.633 --> 00:13:27.233 Let's spread that message and, and the joy of Catholic 00:13:27.233 --> 00:13:29.563 education for generations to come.