Business Design | 49. Anza Goodbar & Defining Your Audience for Success

Anza Goodbar is a serial entrepreneur, business consultant, and CEO of Audientum. Audientum helps coaches and consultants use a data-driven approach to lead generation that aids them in scaling their business without cold calling or social selling.

Anza shares what she thinks is done wrong in marketing and explains the significance and importance of data analytics. She has excellent insights into creating a well-defined avatar and its advantages in building a targeted group. Anza emphasizes that the support of loved ones defines us from an early age and shares what she learned growing up in an entrepreneurial family. Anza says that often the time and energy spent in building a social presence takes away from a coach’s time and that the only cure is to get to the right people quickly through the use of psychographics, analytics, and data. Listen to hear why Anza wears a specific type of glasses and why she encourages people to be confident and open.

Show Notes

🌞 Saying her name: Anza means filled with beauty and grace. 01:21 

🍫 Cool last name: Goodbar is a sweet and salty way to start a conversation with Anza. 02:25

🤓 Facial expressions and covering up ourselves: Glasses that do not cover her eyebrows. 03:45 

🏦 Anza was in mortgage lending: The kindest description of clients' care and the mortgage lending process.  05:59 

👧 Microwave hype: Anza learned how to build client loyalty and referrals in the business when she was only 11 and selling microwaves. 08:20

👨‍👩‍👧 Father knows best  kind of family: a supportive family of entrepreneurs.11:42

🙃 Finding your emotional trigger: “The things that hold us back are from those conversations that we had as a kid.” 13:15

📊 Using data science to find your targeted audience: People do not create a highly defined avatar when searching for clients.  14:17

🤷‍♀️ Anza`s avatar audience are coaches that are doing things but have no conversions. 20:03

📈 What are the conditions for successful marketing and growth? 21:35

⛏️ Delivering all of the data to people instead of mining or selling to a big audience on socials. 24:04

🔄 “If data can be used to sway a political campaign, can it not be used to sway people to purchase a particular item?” 26:00

🔎 Defining the audience to get in front of the right people or to get in front of more people more quickly. 30:26 

Connect with Anza: www.audientum.com

🤓 Connect with us: www.resonateengine.com

What is Business Design ?

We talk to quirky, brilliant, successful folks who are able to smarten business down, sharing insights on great business design.

Guests are all thought leaders in their own niche, and we challenge them to speak outside of talking points, which ultimately should make for a few interesting minutes of listening.

Design your business for success, with a few thoughts from those who have been there.