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CINC Marketing: Oh, yeah, I always forget that I'm recording these good. We are recording this.

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CINC Marketing: No one say anything embarrassing.

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James Terry: No way.

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Matt Purdie: Just about Dan or anything.

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James Terry: Matt and I have known each other too long not to say anything embarrassing. We can't talk for an hour and not say.

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Matt Purdie: Something embarrassing. Something's gonna slip out on that one sorry.

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CINC Marketing: Hey, everybody! We still got people coming in. Welcome to office hours number 6.

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CINC Marketing: Appreciate everybody coming in. Got a lot of good questions today, I'd say an uptick in questions

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CINC Marketing: compared to normal. So, Matt, we have

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CINC Marketing: high expectations for you almost as high

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CINC Marketing: as the expectations for my power mustache in everyday life.

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James Terry: But not quite as high. Right?

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CINC Marketing: You know, so no pressure.

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CINC Marketing: Everybody's still coming in. Oh, sorry, James.

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James Terry: Well, I'm just saying, like as many good questions as we've gotten from Matt makes sense, because Matt does, he feels a lot of questions he and his team, but also makes sense that

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James Terry: he hasn't gotten as many questions as that same mustache. You were referencing.

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Matt Purdie: That's true.

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James Terry: Lot of questions.

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CINC Marketing: It does get a lot of questions. It's evocative.

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James Terry: High Expectations.

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CINC Marketing: Lot of raised eyebrows.

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CINC Marketing: a lot of weird looks. You really notice how how many people are looking at you, especially like a kid's sporting event.

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CINC Marketing: But yeah, so anyway, please let us know

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CINC Marketing: where you're joining us from, if you feel so inclined.

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CINC Marketing: Oh, hey! I noticed we got

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CINC Marketing: Brian Lukovic. Here he just won the power hour in Phoenix way to go, Brian.

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James Terry: Congrats. Heck, yeah.

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CINC Marketing: Yeah, thanks for joining us today, man.

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CINC Marketing: We'll be in contact soon to set up your White house. Visit.

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Matt Purdie: Orlando's here, hey, Orlando!

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CINC Marketing: Sunshine. State Richmond. Very cool, very cool, alright cool. So we got some people still coming in. But we're a few minutes into this. It's 11 0, 2 here so we should go ahead and get started. Hey, Orlando!

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James Terry: I actually didn't know if you meant Orlando was a guest, or somebody had signed it. Said they were from Orlando. I was checking.

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CINC Marketing: No, it's more of a hostile takeover from Pichardo. He's gonna force his way onto here.

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CINC Marketing: Decent, says Matt. Purdy has a question.

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Matt Purdie: At? What?

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CINC Marketing: You can tell.

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James Terry: Your hand, already.

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CINC Marketing: Wow!

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Matt Purdie: Huh!

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Matt Purdie: Oops!

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CINC Marketing: Yeah.

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Matt Purdie: It's not my 1st time doing this.

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CINC Marketing: Power, power, move man alright. So.

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CINC Marketing: Yeah.

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Matt Purdie: Gary, I'm gonna interrupt you right there.

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CINC Marketing: No, no, welcome everybody to office hours. Number 6.

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CINC Marketing: Thank you for joining. We got a good group. Got some good questions. Always remember, the point of this is an open Q&A, you know we'll hang out for as long as you guys want

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CINC Marketing: feel free to, you know, hop in, hop out but you know we see a lot of people that stay on the whole time, and just kind of take part in the conversation, which is great

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CINC Marketing: we or I am Harry Kerbo, the senior director of Paid Social, and I just celebrated 10 years at Sync. So my entire thirties spent at

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CINC Marketing: commission zinc to sync. So you guys have officially made me this way. So thank you for forming me. But

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CINC Marketing: yeah, just wanted to toot my own horn for a minute.

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Matt Purdie: Not with this crowd. Man.

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James Terry: By. So you're young, and then.

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CINC Marketing: You're the young buck on this call. But

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CINC Marketing: true, I am the least tenured person on this call. Wow!

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James Terry: Never mind. I'm gonna catch you guys one day we're gonna tussle your hair.

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CINC Marketing: And I am joined, of course, as always, by James Terry and the most handsome man

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CINC Marketing: in Internet, lead generation, podcasting, videoing. Aside from next month's guest, Alvaro Ariz.

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Daniel Lott: Right? Well.

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CINC Marketing: So they may, they may fence live for the title. So we'll see.

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CINC Marketing: But yeah. Joined by Dan Lott.

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CINC Marketing: Two-time inman marketing all-star.

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CINC Marketing: Yeah, so so many monikers I could use. But how you doing, Dan, what's on your.

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Daniel Lott: I'm doing great. I'm excited to have Matt here today. Matt is a font of knowledge. He probably knows more

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Daniel Lott: about sync in the sync system than just about anybody

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Daniel Lott: in the in Sync. So if you have any questions about.

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Daniel Lott: that's a little nervous, he's he's he's thinking about some other people who maybe know more. But I think this would be great. So if if you have some questions for Matt, send them on in or we have some already prearranged. So.

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James Terry: That were submitted when people signed up. So yeah.

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Daniel Lott: Yes, so yes, I'm I'm doing great feeling great.

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Daniel Lott: It's gonna be great.

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CINC Marketing: Are you gonna.

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James Terry: It's the I was. Gonna say, I'll I'll

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Daniel Lott: Am I doing my thing now?

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James Terry: I was going to talk a little.

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Daniel Lott: We actually did plan this every time we we just do it. Do it poorly.

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Daniel Lott: Oh, okay, so I'll do my thing, cause I I'm a little nervous about doing doing my no, no, no, you you.

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CINC Marketing: Let James go, and then we'll go with your thing.

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Daniel Lott: Okay.

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James Terry: There we go right. I just wanted to let everybody know a little about who Matt is, and some honestly, some sync history, and and and trivia so, and I might slip a couple of times and refer to him if I say the word tank.

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James Terry: I'm talking about Matt Purdy. So some of that trivia

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James Terry: Matt Purdy and I have known each other for over 20 years, and I absolutely hold him in in the highest respect. And so this is this is a fun moment for me getting to hang out and and chat with him with such an audience, because a lot of times Matt and I hang out quite a bit we went to college together. We actually were in the same fraternity. We've known each other since since I was knee high to a duck. And

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James Terry: he's been at Sync like, you. Yeah, think on that, Dan. Figure that out.

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James Terry: But

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James Terry: so yeah, we we hang out quite a bit. We talk a lot honestly, when we even when we're talking, we talk a lot about sync. We've done this over the years, but

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James Terry: cool to to be here and get to talk to him

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James Terry: with such an audience, and I know how much value he can bring to to the clients, to everybody who's on this call, because

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James Terry: another bit of of trivia and

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James Terry: Matt joined Sync in February 2014. So some of you might remember. February 2014, especially around Atlanta, is a date that happened. It was called Snowpocalypse. Some of us old timers in Atlanta. Still, remember it. Basically, the entire country made fun of Atlanta because we got like one inch of snow, and it shut down the entire city, and people were abandoning their cars on the Interstate, and it was just wild. But we weren't set up for remote work at that time, and Matt and I were actually housemates back then, in 2014.

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CINC Marketing: I was. Gonna say, did you guys live together while you worked here? I thought.

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James Terry: Yeah, for for several years. Eric Robson, as well was was in that house with us, but

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James Terry: I saw Matt when he couldn't. He had been at the company for less than a month, and he couldn't go into the office, and we weren't set up for like calls and remote work, and he took out his laptop, where most people would have said like, Oh, I get a day off because it snowed, or whatever. He took out his laptop, and he watched every video that Sync had at that time, and he just studied the system, and he was a student of what at the time commissions Inc.

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James Terry: The value in what we brought to our clients, and I was so impressed with the way that he just attacked it, and he found a way to be as valuable as possible and as efficient because he knew where he was going at Sync. Right? And he's been a spectacular. It's been awesome to watch his leadership grow with the team and the department that he's in.

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James Terry: he might not want me to say, but actually a ton of other departments that sync basically go to the frontline team to poach most of his people. And in spite of the fact that we're stealing all of his best talent, because we know that they are an awesome cultural fit, that they've been led well, that they've been well informed.

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James Terry: he's just got a great attitude and the entire frontline team knows everything that they need to know to help out our clients. So it's always been a focus of sync that when one of our clients or users calls in somebody in this building, answers somebody is able to help them as quickly as possible, and frontline is the most knowledgeable team we've got. So I'm excited that this is such a QA. Format, and has been, you know, every time we do this for several months, and to have a tank here.

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James Terry: This is his. This is his place is like answering questions. And so really excited to see what kind of value we can bring to some of the conversation we have.

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CINC Marketing: Be exciting for you to take a break from answering questions, to come on here.

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Matt Purdie: No, this is gonna be great.

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CINC Marketing: Normally.

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Matt Purdie: People don't see me furiously, googling things and looking to be fantastic. One quick addition to, I will say. And 1st of all, James, thank you for that introduction. I will do my best to live up to it.

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Matt Purdie: I will say. One quick addition to that story about Snowmageddon. Not only was that I just started. It was my 1st day at Sync

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Matt Purdie: was when that was that day. And so we're in the office, and I'm still learning where the bathroom is, or whatever, and the CEO comes around the corner he's like, and this is around 1030, 11 o'clock, or whatever he's like, all right, it's gonna be bad. Everybody go home. And I'm like, not gonna pull one over on the new guy. I'm gonna go outside and it's gonna so I stayed

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Matt Purdie: as long as and he comes back, around he goes. Why are you here? Get get out, go get!

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Matt Purdie: I'm like, all right, you're gonna get. Yeah. We made it home.

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James Terry: 10 min before everything shut down so.

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CINC Marketing: Yeah.

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James Terry: That was my 1st day.

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Matt Purdie: 7 h.

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CINC Marketing: I was 11 h to go 21 miles that day.

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CINC Marketing: Yeah, alright. So.

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James Terry: That's how Atlanta handles snow just for the benefit of all.

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Daniel Lott: It was unusual. I I don't want to slam Atlanta because they it was. It was unusual circumstances. It was the

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Daniel Lott: the temperature decrease rapidly and cause the rip to hello again.

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James Terry: To.

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Daniel Lott: Alright. So before we dig into what Matt had to say, I had a I wanted to do a screen share and discuss the topic.

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Daniel Lott: one thing I don't think. Actually, Harry mentioned what we actually do here. And so we are the lead generation team for Sync, or we are part of it. And

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Daniel Lott: we help we generate. We oversee all your ad budgets, we generate leads

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Daniel Lott: and so and so forth. So that. That's what we do. So if you have questions for us about real estate, lead generation.

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Daniel Lott: let us know, too, and not just how the sync system works. And one of the things that is being emphasized. A lot in

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Daniel Lott: lead generation online advertising, pretty much everything in business today is AI, and

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Daniel Lott: I'm not a not a huge fan of it. Or I think a lot of it's overblown.

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Daniel Lott: but I'm going to show you something that will kind of it's like

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Daniel Lott: like, somewhere between 3 and 10,000 people are watching this. This webinar, as we speak. But

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Daniel Lott: AI with AI, the importance of like producing content. It's kind of

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Daniel Lott: it's in. Well, it's increased, or it's it's really blown up. It's it kind of increases the benefits of producing content. Which is what this does, what we are doing right here. And so I just want to show something here. I'm gonna show share my screen.

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CINC Marketing: Oh, man!

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Daniel Lott: And let's see if this works all right.

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Daniel Lott: Share?

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Daniel Lott: All right, is it?

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Daniel Lott: Okay?

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CINC Marketing: There it is!

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Daniel Lott: There's a little black box in front of it. Alright.

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Daniel Lott: alright. So I use the Google

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Daniel Lott: AI search, or you've just actually just searched in Google for sync lot. So Sync is the company lot is my last name.

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Daniel Lott: And this is the results.

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Daniel Lott: Sync lot likely refers to Dan Lott, a Vp. Of client marketing at sync commission zinc sync is a

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Daniel Lott: real estate lead generation and conversion. Crm platform. Dan Lott is recognized for his work with Sync's hyperlocal micro targeting strategy. He has been named an Inman marketing all-star for 2 consecutive years. Sync has also been highlighted for generating leads that resulted in the purchase of the most expensive home in Charleston's Mls. In the history of Charleston's Mls.

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Daniel Lott: So the things that I underlined or highlighted syncs, hyperlocal marketing micro targeting strategy, the Inman marketing deal. And the thing about Charleston.

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Daniel Lott: The only reason Google knows to put this in here is because of these webinars

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Daniel Lott: and stuff that I myself have created.

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Daniel Lott: like the phrase, 6 hyper local marketing, micro targeting strategy like, that's a phrase I made up, you know, they I like just came up with that. It was hyper local marketing. It's like that's not as that's not as fun. Let's

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Daniel Lott: let's get it even dig down even deeper. So it

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Daniel Lott: I came in that. So it's now hyperlocal marketing strategy. And we talk about that every month, because that is the key to our lead generation. Success, the Inman marketing all star. The fact that we've been doing for 2 years the only place that exists from what I can tell is we've talked about it in these webinars is the fact that I'm a 2 time all-star. I'm on their website as being it. Well, I was on it last year, and then this year.

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Daniel Lott: and then the only place that

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Daniel Lott: no, the only place that knows, or the only website, or wherever that has referenced the fact that we did the most expensive home in Charleston's Mls.

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Daniel Lott: That is because we we did a white paper. I wrote a white paper which which Harry actually spent

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Daniel Lott: twice as much time formatting and make it look really nice.

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Daniel Lott: And so we did that white paper which is not even hosted on our website. It's you have to do it from. It's behind the paywall or behind. You have to register to get it. And then we've also mentioned this in a webinar.

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Daniel Lott: So these webinars are really powerful, and

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Daniel Lott: if you I know a lot of our clients we've we had a at one of our sync summits. We had one of our clients who was extensive into video like talked about what she was doing. And it's like, Oh, it's kind of stupid, but

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Daniel Lott: no, actually not kind of stupid like. Actually, I was very impressed with what she had to say. But,

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Daniel Lott: this just sort of like you can almost make up like

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Daniel Lott: this is what Google is emphasizing is in the future. They're going to more and more emphasize these AI overviews by you doing videos. You can kind of change public perception by doing it doing it. So I would, you know, if not just doing videos, but just other kind of like get tweeting or X-ing, or whatever putting on Instagram, or you know all this kind of stuff

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Daniel Lott: it it you could create. It's like, I wouldn't be surprised if the next time I do this. It was like Dan is known for being very handsome, because Harry Joke always says, like Dan's the most handsome guy in real estate marketing. So it's like

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Daniel Lott: it. Kind of you kind of create what the AI is. And

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Daniel Lott: this is all true. Everything on here is true. But it doesn't necessarily have to be true. And so that's that's kind of the

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Daniel Lott: that. The faults my problem with AI is. It's like, well, people take it for granted that what you're seeing is

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Daniel Lott: is is correct, and we've had like we've. There's another company called Sync in in the Greater Atlanta Area Sync.

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Matt Purdie: Thinks this.

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CINC Marketing: -

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Daniel Lott: They merged our account. So it's like, Oh, the the wrong, like the AI overview of our phone number is wrong because they have the sync system. It's like great good job.

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Matt Purdie: 10 calls about 10 calls a week. My team gets.

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Daniel Lott: That's right. So it's not. You can't trust everything in these AI overviews. But I think if you're able to

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Daniel Lott: effectively use video or white white papers or social media. You can drive what's in it, and it can help you.

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Daniel Lott: it's not something we we don't really have a plan for that. But we're doing that, that's what's happening here. And so that's why, you know, we're working on this. And I think that's something that to definitely look for in the future, for for you guys, for for clients out there.

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CINC Marketing: Well, I just, I do think it's interesting. Because, yeah, IA lot of this, I think, comes from social, not just these videos, but then also cutting them up or making like, we have videos about

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CINC Marketing: basically everything in here. And you know, having this kind of information in the description of the post and the title of the the video. That kind of stuff. We made a really big shift about 3 years ago in terms of corporate strategy to really focus on

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CINC Marketing: video production. And you know, it's 1 of the like.

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CINC Marketing: we're not so even concerned with the videos being perfect, you know, just take a video on your cell phone of you talking about something for a minute, keeping just having that out there over time. We've posted probably 500 videos over the last

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CINC Marketing: 3 years, you know, 501 min videos

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CINC Marketing: and with well written captions, you know, that. Can. That kind of stuff can be indexed.

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CINC Marketing: you know. But then there's also the effect of people see that

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CINC Marketing: like for someone to search sync, they need to know about sync. So you know, maybe that's where for you as a realtor, you know, for someone to know. You're the best realtor in your area. They need to know you, you know. So maybe that is social media content, showcasing your expertise. But then, you know, be thoughtful with the captions and things that you write, because

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CINC Marketing: I think AI is picking up on that. And now is a really interesting opportunity to

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CINC Marketing: kind of form your reputation with AI, it seems.

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CINC Marketing: you know. And then they're gonna figure out how to monetize this, because it's pushing ads down.

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Daniel Lott: Yeah, exactly at some point it's gonna have, like the AI overview. And then underneath, it

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Daniel Lott: is going to be an ad like, that's that's exactly what what's gonna happen on. Google's not

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Daniel Lott: Google is trying to match is trying to maximize its amount of money. So they will start having ads all over that and all that stuff. But with with AI, what what I think, what's powerful about is like social media. It's like, yeah, we've been doing social, like

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Daniel Lott: companies have been doing social media for 20 years, and but that was always like kind of from the perspective of

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Daniel Lott: the social, like the company like, hey, this we are the best. Now AI is crawling those the social media stuff and saying, Oh, this! This company is the best that real estate in the North Springs area, or whatever. So they let it. It gives additional credibility to

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Daniel Lott: the the person who on on the company. Because AI is saying, it's true. People don't realize it's not, it's it's in, not, as it says. At the bottom. AI responses may include mistakes. So that's well, that's got it in very small letters. So yeah.

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CINC Marketing: I think people are overwhelmed by choice. And they just trust Google. So like whatever it puts up there.

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CINC Marketing: you know, it's like I could do my own research, or I could read the this seems to make sense.

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CINC Marketing: you know, I just

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CINC Marketing: I don't know what to think about it, you know, like I have the same concerns you do of

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CINC Marketing: like AI eventually is going to take from AI writing inaccurate things. And it's just gonna snowball inaccuracies, and no one's gonna know, because we'll be in the goo.

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CINC Marketing: But you know, like.

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James Terry: But for now the good news is that we know at least to a degree for the early stages how to impact, and how this information is effectively crowdsourced right, and how like the interpretation of your brand, or your name, or your company, you know, can be represented in these AI overviews based on what people are searching. So it's nice to know, like how it can be impacted and how you can.

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James Terry: you can change it and tailor it to what you want these AI things to say. So this isn't about Sync or Dan. I might be the only one that's asking the question like Dan, how often do you Google, your own name, by the way, like

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James Terry: Lot? More than that.

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CINC Marketing: Get him?

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CINC Marketing: Did this.

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James Terry: Yeah, but for everybody listening to know as well like.

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James Terry: if you have, if you're on podcast or if you know people, if any content you can put out there to talk about your brand and your company like these things will come up as they get searched, and I think that's valuable to know. Moving forward.

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CINC Marketing: I do think the descriptions of when you post it are very important as well, and paying attention to different like. If you post something to tick tock. I think hashtags are more important in Tiktok

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CINC Marketing: than they are in, you know, Facebook. So just, you know, tampering with that and trying that. But I think the biggest thing that we learned

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CINC Marketing: from the strategy overall is don't be so afraid.

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CINC Marketing: you know. Perfect is the enemy of good or done or whatever you know, like, you just need to

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CINC Marketing: do it. And if you see our 1st videos, they look like hostage videos like it looks bad.

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CINC Marketing: But

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CINC Marketing: But any, I just I, yeah.

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CINC Marketing: that's my takeaway from this is like, this is an opportunity for you to almost shape your

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CINC Marketing: what AI thinks of you, because it doesn't know yet, and it's learning, but

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CINC Marketing: alright cool. So we do have.

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James Terry: Questions.

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CINC Marketing: Yeah, yeah, we do have some good questions. I saw Christine submitted. One. That Matt, you and Orlando. Thank you, Orlando. Somewhere out there

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CINC Marketing: floating around like that kid from Willy Wonka and the chocolate factory that gets sent to

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CINC Marketing: to the microwave might.

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Matt Purdie: The.

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CINC Marketing: The TV kit.

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Matt Purdie: Short answer.

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CINC Marketing: Christine.

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Matt Purdie: Yes, you can route by city, I think, Orlando said. Give a give a holler to our support team. We'll walk you through it. But yeah, we can.

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Matt Purdie: We can have your leads route by city.

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CINC Marketing: Waylon. Hey, Waylon, I see you on a lot of these. Thanks for hopping on, man.

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CINC Marketing: Yeah. Go over top micro markets for city for 2 reasons, one is for branded site. It was for admin. Thank you. So yeah, that's definitely you can schedule that with your account manager. And then who is Texas? Is that Tony? Or I can never remember.

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Daniel Lott: Jb.

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CINC Marketing: Jb, so jb, from our team.

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CINC Marketing: Who is another person who's more tenured than me?

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CINC Marketing: There's only like 7 of them, but we're naming them all, but he'll call out, he's a he's a.

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James Terry: They're all in client marketing, I was about to say, founded by him.

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Matt Purdie: Let's say, 3 of the 5 that are ahead of me are in client marketing. So you know, y'all just. I don't go anywhere.

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CINC Marketing: Yeah. Yeah. And Wayland, thank you. Great call would be on best practices for social times. Hashtags, etc. Yeah, I just that is a topic that we've talked about because we've really seen a lot of results.

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CINC Marketing: Just from posting videos.

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CINC Marketing: So yeah, to put some data together

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CINC Marketing: around that. But I mean, the the biggest thing that we've seen in a nutshell is video has been

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CINC Marketing: really effective.

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CINC Marketing: Not not like we we went basically from all image posts to all

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CINC Marketing: video. And we lost something there. So now we are kind of transitioning to majority of video. But

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CINC Marketing: still some posts to like blogs and that kind of stuff. And it is

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CINC Marketing: just, you know, we'll take this call and we'll cut that up

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CINC Marketing: into 10 different videos, and it'll live on the blog and it'll live on Youtube. So

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CINC Marketing: we can definitely talk more about that. But I mean, the biggest thing for us has just been.

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CINC Marketing: you know. Keep in. Keep in mind what you want your brand to look like, but don't. It doesn't have to be in like 4 K. Or anything like that. Just just get it out there and get those conversations going. But yeah, thank you, Wayland, that's a good idea.

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CINC Marketing: Mike asked for. Get her done. Yes, sir. Mike asked for price structure for hyper, hyper, local micro targeting.

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Daniel Lott: May, maybe I should step in as the expert in this topic. So yeah, so that's actually.

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CINC Marketing: AI says you are.

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Daniel Lott: So actually, yeah, well, I am the expert, because I did as I said, I made up the the phrase. So all all it is, is

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Daniel Lott: it kind of explains the strategy that we use in our department? On the the on the search side? A lot which a lot of our competitors don't do. And it is

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Daniel Lott: hyperlocal. Micro targeting means. So you you.

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Daniel Lott: you as a client, will give us a certain number of areas like 8 areas, 8 cities that you want to get leads from. And then we have assembled a lot of data that shows what are the micro targets within those cities? What are the parks? What are the schools? What are the

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Daniel Lott: you know? Country clubs? What are the zip codes within those cities? Those are the micro targets. And we do advertising. We do an ad group for those. And we have spent millions of dollars creating this very sophisticated software that allows us to do it at scale. If we didn't have this, it would be. It would be

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Daniel Lott: like a lot of times, you think. Well, well, you just do it manually. It's like, well, it would take 10 days to create somebody's account, which is something that we could do in, you know, 15 min with with the software that that our team has created. So the micro targeting is just drilling down into like specific neighborhoods within the greater thing.

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Daniel Lott: And then, kind of the hyperlocal, I guess, is the then we also do a lot of niche marketing, which is the

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Daniel Lott: like within. You know.

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Daniel Lott: St. Louis, you know you would go like well, luxury homes in St. Louis, Condos, in St. Louis, all of which would have their own little ad group. And Google really likes it when you have it. All plays well together with the landing page, the keywords, and, you know search terms and all that. They fit well together. So you get a lower cost per click and a lower cost per lead, which means you get more leads for the same amount of money. And so with these hyper local ones, we haven't done a lot of research on in terms of.

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Daniel Lott: you know. Well, if somebody searches for this specific neighborhood, they're more inclined to buy a house like right now, but

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Daniel Lott: it kind of stands to reason that why it that it is like well, there's somebody searching for a home in a school district

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Daniel Lott: you're more inclined to like. You're more eager than somebody who's searching, you know, homes for sale in Atlanta, or homes for sale. And

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Daniel Lott: you know, California or something like that. So anyway. So that that's what it is. And so you don't really buy it. It's just part of, you know, when, like, we'll

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Daniel Lott: as part of your managing of your account, we that's just what we do. And so you would give us the 8 areas. And then.

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Daniel Lott: you know, if if somebody out there knows what how Google works is like, we would probably have like 200 ad groups focused on those egg areas and the specific sub markets within those areas. So

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Daniel Lott: that's it. That's our hype. That's our hyper local.

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CINC Marketing: When I think

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CINC Marketing: I mean you said that other companies don't do it. And I think that's I mean it's true. And it's you know there's smart people in other companies. It's just I mean, not as smart and definitely, not as handsome, but they just don't have the level of automation built out, and that is a key differentiator

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CINC Marketing: of zinc.

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CINC Marketing: you know. And so like, I know, I always say this, but I always tell people, if you aren't using sync. You could be missing out on leads that are too close to buying, you know, because think the sync clients are getting those because they're performing a search.

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CINC Marketing: that is, for you know Charleston Battery historic homes for sale

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CINC Marketing: and having that level of of automation to create those ad groups.

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CINC Marketing: You're probably, if you're not with Sync, you're probably missing out on that search because the sync client is getting it.

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Daniel Lott: Exactly.

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CINC Marketing: So. But yeah, it's not an added service. It's just it's just what we do. It's just what we do, baby.

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CINC Marketing: Alright, I've got some other questions that were submitted.

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CINC Marketing: All right. This was an interesting one from Jamie.

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CINC Marketing: I'm trying to put this somewhere.

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CINC Marketing: anyway, from Jamie he asked about including a chat bot

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CINC Marketing: on the sites, which I thought was an interesting thing. I we used to have chat, and I don't know.

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CINC Marketing: This feels like a party question. Sure.

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Matt Purdie: So we we did. Used to have a chat feature where agents could, you know? See that a lead was logged in and and chat with them, little thing would pop up we removed it many moons ago, because it led to a whenever we noticed that whenever an agent would chat a lead that lead would quickly log off. So it felt very.

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Matt Purdie: Basically, the the determination was, the leads are kind of like creeped out by like, Hey, I see you're on the site, you know. Let's talk which you know nowadays you go to a site, and it is a Chatbot, and it says, Hey, what's going on? But everybody's kind of conditioned to to Chatbots, saying, Hi, I'm a bot. Let's help kind of thing back in the day it was, you know.

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Matt Purdie: It was before it was commonplace it was. It was just a it was a little too creepy, so we we took it off so as far as chat bots go. The the short answer is, no, you should not put a chatbot on your site for 2 main reasons. Number one sync already has

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Matt Purdie: an AI that will communicate with your leads very effectively, Alex. Most of you should already have this enabled. If you don't please do, because it's awesome. So that is kind of the the way that you want the Sync kind of AI to to talk

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Matt Purdie: number 2. If you do have a 3rd party. Chat, bot! Now you have 2 chats going with one lead.

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Matt Purdie: That's gonna that won't talk. That's never that. That's gonna create a lot of confusion just for you, for the lead for everybody. And the 3rd bonus reason is because 3rd party chat 3rd party like chat bots. And these sorts of things will really kind of mess with the way your site functions and our front end team

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Matt Purdie: is

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Matt Purdie: very good at making sites that that convert the traffic that Dan and his team send your send to it, and that can interfere in that. So

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Matt Purdie: the.

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Matt Purdie: Those are the 3 main reasons. I guess I do see somebody saying, You know you prefer the bot over the texting, you know. That's I can definitely see where you're coming from on that you know, sometimes is the AI gonna get it right every single time. Absolutely not as Dan alluded to, you know it's good. Is it perfect. No but what we've seen with lots over lots and lots of sessions and iterations and testing is that you know

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Matt Purdie: more often than not it's gonna say the right thing, and it's going, and it just keeps getting

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Matt Purdie: better and better over time.

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Matt Purdie: Plus. It's integrated already in with the platform. So anything it says to the lead is going to show up in the lead details. So it's all in one place versus you having to check multiple places. So.

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CINC Marketing: Is that.

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Matt Purdie: Is that is that an option, though, I mean, could someone turn off.

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CINC Marketing: If someone did not have AI running.

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CINC Marketing: you know. Would that change your opinion on a chat? Bot like.

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Matt Purdie: it it would be it would remove the, you know. Then you have 2 people, 2 bots talking. I still would advise against having a chat bot on the front end of the site.

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Matt Purdie: I don't know about you guys when I go to a website, I don't interact with those things I'm like.

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Matt Purdie: I see something pop up. It's like, Yeah, yeah, I'll go away. I'll you know. Just leave me alone. I find them to be a bit annoying kind of like clippy for those of us who remember

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Matt Purdie: kind of thing like it's like, Go away. I went to your site for a reason. Leave me alone. Kind of thing.

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CINC Marketing: How do you think about Clippy that way?

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Matt Purdie: So that's just

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Matt Purdie: that's that. That's just that might just be my be my personal opinion. But the other reasons kind of still stand of it can definitely, it can mess with the functionality and flow of the front end of the site.

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CINC Marketing: I do know that for us

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CINC Marketing: like from a conversion rate optimization standpoint.

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CINC Marketing: you know, the the goal of the sync site is they perform a search.

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CINC Marketing: They see homes that match their search.

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CINC Marketing: They they click on a property.

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CINC Marketing: And you know, didn't they sign up? That's the happy path

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CINC Marketing: we don't really, necessarily want them

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CINC Marketing: to chat with a chat, Bot, because that's putting steps in the way of them converting.

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CINC Marketing: you know. So like, that's that's kind of my thought with it, I mean, a more effective thing

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CINC Marketing: could be to

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CINC Marketing: You know, you could take.

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CINC Marketing: You could take leads that hit your site using a pixel and create a remarketing campaign on Facebook and Instagram

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CINC Marketing: to allow people that don't convert to send you a message

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CINC Marketing: on your page. This is something that we did at the corporate level.

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CINC Marketing: because we saw there were a ton of people that you know

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CINC Marketing: the conversion rate is, I don't know. 5. Let's say it's 5 to 10%. You got 90% of people

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CINC Marketing: who were interested but not ready

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CINC Marketing: to submit their information, you know. So something like that. It that has that was really effective for us for a long time on the corporate side. It was a messenger campaign

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CINC Marketing: going to people like who had missed a demo.

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CINC Marketing: or people who had been on the site, but not become a lead.

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CINC Marketing: and that just allowed those people to, I mean, not all of them, but some of them would ask us questions, and you know the the whole point is

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CINC Marketing: to me that allows you to get as many people to go down the happy path as you can, and get as many leads for as full as many full leads as you can, and then.

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CINC Marketing: you know, maybe collect some other people list cast also does things similar to that. But

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CINC Marketing: so I mean, that's

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CINC Marketing: I don't know if that's a right answer on chat bots. That's how I think about it is from conversion rate up optimization. And I mean, you see, a lot of

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CINC Marketing: you see, a lot of sites do things differently than the way Sync does it.

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CINC Marketing: And I think a lot of the time it's because people take advice from

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CINC Marketing: like Google or this chat bot provider, or some article, and all the companies read the same thing, and they don't actually do the research. The reason that you know

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CINC Marketing: we don't do a lot of things that other people do is because we've researched it. And it.

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CINC Marketing: It actually doesn't work.

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CINC Marketing: You know, it actually hurts your conversion rate. So no.

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Matt Purdie: And I will say this if you do. If there's just a if

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Matt Purdie: a way, a place, a Chatbot might

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Matt Purdie: be be useful, would be on like a branded accelerator site on a branded site. Because, you know, the sync site is designed to

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Matt Purdie: get you leads.

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Matt Purdie: That's it. At the end of the day get you leads so that you can be awesome at your job and and sell houses right? The brand accelerator is designed to, as Harry pointed out earlier. Like to get people to know about you right? And so a chat bot! That's like geared to like expressing your brand would be great for a brand accelerator site, which is just another funnel

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Matt Purdie: into the sync site to get them to register there, so that might be a good place to experiment with chat bots, and kind of what they can do. There.

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CINC Marketing: Yeah, I mean to me. I would. I would prefer a chat bot on a site that does not have forced registration.

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CINC Marketing: because, like.

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CINC Marketing: I mean, what if you have somebody that is just that is ready to come on the site and give you all their contact information.

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CINC Marketing: But instead, they have a conversation with the chat. Bot that there's just you're introducing variables, I feel like, you know.

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CINC Marketing: But yeah, no, I understand. And like, I see Tina's. Big builders use bots on their sites have live chat going, and they convert those leads. I mean, I just

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CINC Marketing: I don't doubt that they convert the lead. I wonder if they would get more leads.

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CINC Marketing: you know, if they change that flow? I just. I hate taking people's attention away from the goal of why we sent them to the site.

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Matt Purdie: Hmm.

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CINC Marketing: Is that anybody else.

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James Terry: But we.

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James Terry: Real quick, because

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James Terry: in terms of Matt saying, like we recommend the AI and the texting versus the chat bot.

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James Terry: So far in this conversation. We've talked about 3 things Dan mentioned earlier the the house that got sold in Charleston, which we've gone back to several times on several different webinars. So for anyone that doesn't know I'll touch on that briefly. But we also talked about the micro targeting. And then Matt just brought up. AI. And I want to talk about how those 3, like all work together to the flow of what syncs system is designed to do and how we've tried to set it up to the most benefit and value for our clients right? Like

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James Terry: somebody went on and searched specifically for historic homes area. I think you said the exact search criteria a second ago, but I know it was historic homes that they were looking for, and because of our niches and the automation Dan was talking about. We have an ad, a landing page. We were able to filter that click to a page that showed exactly what they were looking for. He these are Mls considered historic homes in the Charleston area. They clicked on

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James Terry: I think it was at like 8 o'clock at night on a Sunday.

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CINC Marketing: On Sunday.

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James Terry: They were on the site. They registered late night on a Sunday evening.

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James Terry: not super late, but later than most people would text or call them back, you know, on a Sunday on a weekend at night. And so AI reached out to them, had a quick conversation, built some rapport, and scheduled a meeting, and then that client woke up on Monday morning, looked at their system. Okay, what do I got on the calendar for today, hey? I have an appointment with a 20 million dollar, you know. Prospect

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James Terry: at 9 o'clock in the morning on Monday, and that's a lead that came in because of the way that we were targeting the ad, the the search criteria, the automation we used and the conversation that AI had that most people aren't gonna be reaching out to, and they just woke up. And there's there's the appointment now, at the end of the day

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James Terry: you do still have to show up the appointment right as an agent. You still gotta go and show value to that person, that buyer and everything but that person bought a 22 million dollar home like. I think it was 19 million for the house and 3 million for the furniture they bought it for fully furnished. And that's the system and the flow. That's why we do so much testing. To say

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James Terry: what is the best way to get leads into the system onto the site into the system, and then scheduling appointments for you.

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CINC Marketing: We just. We got an interesting question a minute ago about slide dials. But I want to get to these other questions as well. That were submitted at sign up.

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CINC Marketing: So we are getting to that. That question on slide. I think that's interesting.

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CINC Marketing: Another one that we got came from Jasmine? She asked, is there a way to delete contacts that are not verified, or do not have a name or email.

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Matt Purdie: Short answer is, No, you cannot delete leads.

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Matt Purdie: So yeah, no So basically there's not a way for folks to delete leads for a very important reason, and that is that trash leads can still can can still buy a house. Just try if if there's a lead you just.

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James Terry: Exactly.

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Matt Purdie: Cannot stand to see. Just trash it. It goes off your default search. You have to filter to see them, but you know, I think. Ask any trainer, ask any Am. And they'll tell you a story about one of their clients. A trash lead raised their hand, went back, came back a year later, you know, pick the scenario, but so many times over the years have it has a trash lead

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Matt Purdie: turned into a, you know, a closing in one form or another. I'm not saying you got to check your trash every single day. A lot of people say, you know, once a week, every other week. See if somebody filtered by, you know, sort by last login, hey? This random person named Mickey Mouse

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Matt Purdie: logged in.

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Matt Purdie: Maybe it's worth an email, or maybe it's worth something, you know.

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Matt Purdie: But yeah, so you can't delete them, because you never know kind of thing. And also

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Matt Purdie: you know.

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Matt Purdie: there's no harm in having it on your site if you just don't want to see it, just trash it

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Matt Purdie: so.

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Daniel Lott: And and I just want to talk about the the verified site, the verified, the blue checkmark that you'll see. And just because it doesn't have a blue checkmark. It's something like 3 quarters of our site.

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Daniel Lott: We, when this launched around a year ago, I was expecting to be like 30% verified. But it's around 75% of the the leads are verified. Which means it's 2 factor. So it is the right. It is the person. The person is, they put in a phone number that they did on their device. There. That is the right. That is a hundred percent accurate. That's, you know.

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Daniel Lott: that's the person. But the 25, the other 25%. They're just somebody who doesn't didn't have their phone nearby, or you know their phones in the car, or they're like, you know, to heck with that, I'm not gonna to factor verify. So there's there's still people. But

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Daniel Lott: they just didn't. 2 factor verify. So that does it. It doesn't mean they're garbage, and they should be deleted. They just didn't feel like doing it. So

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Daniel Lott: just celebrate the 75, don't you know, to diminish the 25.

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CINC Marketing: Well, that is, that's the most powerful feature of real verified. And another differentiator of sync is, we see a percentage of leads that put in a bad phone number do not verify and then come back and verify later, and not even we see a lot of them that do it when they realize they can't get to the home they wanted to see initially. But we also see a lot of people do it from like property alerts and things like that

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CINC Marketing: down the road. So yeah, I mean, that's why I would be against deleting leads as well as

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CINC Marketing: you know. I mean you never. You do see those posts in the owners group of

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CINC Marketing: this person came in 8 years ago, has looked at 800 properties, and finally called me.

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CINC Marketing: You know.

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James Terry: Yeah, I love it.

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CINC Marketing: Mindless.

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CINC Marketing: Leave it sorry. Go ahead.

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James Terry: Well, the

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James Terry: the way that the budget is used, and somebody like I think, on inside sync. It just reminded me recently that our clients might not realize this, because some of our the people, you know, in different teams don't realize this, but the way that the ad spend is used is you're not buying a lead. We're not spending money to to put leads into your site. What we're doing is

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James Terry: it's called a pay per click, right? Your ad spend is used as soon as someone clicks on the ad, regardless of what they do. After that moment Google got paid. They're happy, right. The the Facebook's. They cash their check for the cost per click, whatever it may have been. But

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James Terry: that's whether they just click and bounce off the page. That's whether they register and give a good number a bad number, or that's whether they register and you know, you put them into the trash leads. So it's just value that you've already paid for. That's in the system that's on the dashboard. And if literally anything comes, if 1% of them show up, you know, 2 years down the road. It's either trash them or or don't right, but

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James Terry: Just keep in mind like

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James Terry: the budget was used as soon as they clicked on that. And then any value that we can get after that click is only positive like, that's what we're doing for it. But just keep that in mind, because, like, I said, somebody mentioned that recently that they didn't realize like

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James Terry: we pay per click. And then we we just extract as much as we can from that. 70 cents or dollar 10, or whatever you know cost per click varies, of course, but

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CINC Marketing: Well, that goes back to conversion rate optimization.

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CINC Marketing: 2.

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James Terry: Oh, yeah.

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Matt Purdie: That's why we don't want to distract people once they land on a site.

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CINC Marketing: You know, we want

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CINC Marketing: you give us a budget, and we want to get as many realistic, interested leads as we can.

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CINC Marketing: You know, with that budget, and that's what we're the best at.

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CINC Marketing: you know. I mean, that's our. That's our expertise.

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CINC Marketing: alright got an interesting question about sly voice mails. So you got let me know if I'm not understanding to me a slide voicemail like a slide dial is you call, and it doesn't ring goes right to a voicemail

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CINC Marketing: this client uses agent legend with sync because they offer slide dials

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CINC Marketing: da da da so agent legend, it seems, is also using AI, so

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CINC Marketing: it looks like the. So there's 2 questions. It looks like the question is really around, you know, has sync

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CINC Marketing: investigated side aisles, you know, is that something that is on the roadmap, I mean is there?

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CINC Marketing: I don't know of any. I know it's a topic that's been talked about.

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Daniel Lott: Yeah, I

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CINC Marketing: Towards it.

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Daniel Lott: I don't know, for Matt wouldn't know about this, but.

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Matt Purdie: I can. I can. I can jump in on that. We we actually have been having some discovery sessions of around the Dialer in the past

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Matt Purdie: a few weeks actually, to kind of

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Matt Purdie: kind of that. The dialer is becoming kind of our next. All right, let's make the let's make this thing awesome. Let's bring it up to date kind of thing. And so the doing the voicemail drop or slide voicemails doing the AI kind of transcription or suggestions and things like that. Are definitely things that we're

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Matt Purdie: that we're investigating. For, you know, the next, the next iteration of the dialer. So you know, we're looking at what other you know. More dialer for more. Yeah, more dialer focused platforms use. And trying to, you know, kind of see. Okay, what are

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Matt Purdie: you know? What are they doing right? What could? How could we incorporate that kind of thing? How do we avoid the the mistakes that they may be making that sort of thing so sorry. Short answer is, yes, we are looking into that you know. Believe me, whenever we roll out something like that, you will hear about it, because we'll shout it from the mountaintops. So.

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Daniel Lott: And we are we have we do have in Beta. Call transcript call transcriptions. That's that's the big improvement that we have. And we have. As Matt said, we have a lot of stuff in the in the offing there diligently working on stuff. But the call transcriptions and then call call recording, I think, is

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Daniel Lott: is another thing that has been discussed, and I'm not sure if that's in Beta yet. But contraceptions is in Beta, and I assume that's gonna be live pretty soon.

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CINC Marketing: So piggyback off the same question. They mentioned. AI sends messages whenever a lead registers, which causes leads to go out at all hours of the night.

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CINC Marketing: I would prefer it if people didn't get texts at 3 Am.

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CINC Marketing: I mean I did to me. I don't know like I don't understand.

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CINC Marketing: If that person signs up at 3 Am.

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James Terry: Right.

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CINC Marketing: You know, I think we'd wanna.

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CINC Marketing: there's always been requests of what? Of what's called day partying.

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CINC Marketing: And again, this is another. This is another

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CINC Marketing: thing that a lot of companies do.

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CINC Marketing: I think, because clients ask them to. And

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CINC Marketing: it's logical, but it doesn't play out, you know. So day parting is only showing ads

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CINC Marketing: between a certain time of day, like, you know, 8 am. To 5 pm. Or something like that.

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CINC Marketing: You know what you're doing. There is. You're limiting

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CINC Marketing: the algorithm's ability to find you people who are searching, you know, and your cost per lead may be

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CINC Marketing: a lot cheaper at night. And I mean, that could be someone you know. What if that's a a

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CINC Marketing: you know a parent who's going to works and goes to school.

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Matt Purdie: So like shift, you know.

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CINC Marketing: Right and get home. I mean.

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James Terry: Anybody worked in a restaurant comes to mind that kind of stuff.

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CINC Marketing: Yeah. So I mean, that's the logic

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CINC Marketing: behind it. You know, I think it's interesting feedback. And definitely, you know, you can submit that to your account manager. They pass that feedback along

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CINC Marketing: to the team, but I mean to me it's just been

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CINC Marketing: if that person wants to sign up at at 3, and they're on there.

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CINC Marketing: They're funny.

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Matt Purdie: They're chatting, they're talking.

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Daniel Lott: Yeah, they're they're back in bars they've had.

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Daniel Lott: They're ready to buy a house.

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CINC Marketing: We got an impulse. Buy a a mansion.

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Daniel Lott: Yes.

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Matt Purdie: Yeah, they want to talk at 3 am. Let's let's let them talk. The more the lead interacts, engages, the better.

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Daniel Lott: If it was the AI. Sending out random text to random leads at 3 o'clock in the morning

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Daniel Lott: gets that. But since you're, it's a direct response to the.

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CINC Marketing: Person who's they're up. They're ready to talk. Yeah, John, you up.

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Matt Purdie: Yeah.

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Matt Purdie: we did have that in a unreleased version of the AI. During testing. With that there were some some 3 am. Hey, man, you up kind of texts. So.

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CINC Marketing: Id

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James Terry: So I'm I'm curious, and I know we've got Mike, I like what you had put in here about Alex, and that's it's more of a product thing. I I don't know if you saw me. I stood up a second ago to make sure I had my notebook, and I did want to jot that down for our product team as far as Alex. Reengaging after it's been handed off, but maybe been ghosted. That kind of thing not a bad point. I'll see if if they're looking into. If there's been 0 communication, for

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James Terry: I don't know the timeframe feel free to put in the chat, like what you feel like? A timeframe would be appropriate. If is is it 30 days? Is it 6 months like, when when do you feel like you've been

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James Terry: ghosted by a by someone on the site? But I am curious, and I want to ask Matt, like.

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James Terry: maybe for

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James Terry: a top 5, you know. Like, while we've got you and we're coming up on the last couple of minutes here. What are some of the questions, I guess, either frequently asked questions or the most common like points of confusion, that that you and your team get that people call in on. That might be a good time to to let people know. Is there a difference between, say, site owners and and agents and people, you know, who use the software? Do they have different

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James Terry: concerns, or or points of confusion like that. But.

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Matt Purdie: Yeah, absolutely.

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James Terry: 3 or 5.

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Matt Purdie: Yeah, sure. So, couple that spring to mind, I guess off the top of my head here one A common thing we will see is when people are building like an email either a template or a campaign, or something like that. They will write their email in like word or something like that, and then just copy, paste it into

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Matt Purdie: the platform along with all the extra formatting and whatnot, and it will send, and it won't quite look the way it did in word. And so the formatting gets all kind of kind of wonky, and then they'll call in and say, oh, it looks dumb. How could this have happened? Blah! Blah! It's like, well.

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Matt Purdie: sync isn't word. And so the formatting can kind of break when you do that. Our recommendation on that is just make the email in the Sync

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Matt Purdie: compose message thing. To avoid that, you can still put pictures you can format, and that'll then it'll send properly. So. Number one thing is, you know, when we go to inspect the email. And it's just a wall of HTML formatting that, you know, can break things so skip that just make it in the sync platform.

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Daniel Lott: From a could you copy and paste from a text file with that? If not doing it?

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Matt Purdie: I would just. I would just advise against copy pasting in there, anyway. Just just write it in the compose. You're typing it. You're typing in one place. Just type it there. Or if you are, gonna if you are, gonna you know, if you're copying content from somewhere else, and you. All you want is the text place. Paste is plain text. Don't bring over the formatting, because that can mess things up. So.

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Matt Purdie: let's see another common thing.

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Matt Purdie: We get a lot of lead routing questions usually they're pretty pretty quick fixes a common miss. A common thing that people will do is, they'll give all everybody on their team like a city or a state routing, except for like one person, or they'll forget to turn that on for their their brand new agent.

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Matt Purdie: And suddenly that agents getting a ton of leads because lead routing is like, oh, it didn't match one of these cities, so they've suddenly become kind of like this default, you know. Send it to this person. Kind of thing. So lead routing is really flexible. It can do a lot of fun things, but just common little things like, you know.

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Matt Purdie: not putting in a city when all your other agents have cities can kind of mess with things. So it's best. If you're gonna route by city, have everybody have cities. You know. Don't leave one agent out if you can help it. If you have questions on that. If you have some, you know, really complicated system, or just want to try to tighten things up, give us a holler. We're happy to. We're happy to work through something with you there. And then I would say the number one thing that would that

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Matt Purdie: would help help us help you is if you call in with an issue, a question, a concern. Something's weird, a missing, listing

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Matt Purdie: examples we we need. We thrive on examples. If you call us and say my site broke.

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Matt Purdie: we can't do much without with that. But if you call in and say, Hey, listing number 1, 2, 3, Main Street

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Matt Purdie: has a missing criteria or a missing photo. We can work with that. We can help you with that, you know. If a lead. If you call a lead, and they just say, I want a house.

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Matt Purdie: Okay.

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Matt Purdie: give me more kind of thing. So give us examples. Happy to help. But you know. Come, come with examples, and we'll we'll fix your fix, whatever it is, a lot faster.

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Matt Purdie: That's about all. I got off the top of my head, but happy to answer any other questions.

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CINC Marketing: No, those are good. Do you guys, do you have.

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Matt Purdie: Oh.

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Matt Purdie: sorry! James had asked about the difference between like brokers and agents and things like that. One thing, too.

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Matt Purdie: when a when a site owner calls in or a broker level user calls in and says, Hey, can you do? Can you help us with the following? Or you know we will. We'll do what we can with. If it's possible we'll do it kind of thing. If an agent Level user calls in and says, Hey, can you do something? And they don't have that permission, like an agent says, Hey, I want to change lead routing, or I want to do do an import kind of thing.

474
00:56:12.010 --> 00:56:30.990
Matt Purdie: you know, if we tell you. No, it's not because we're being mean or don't like you. It's because you don't have that permission. We do need permission from the site owner or a broker level user that can do that, you know. Copy them on the email. If they say Yes, go, for it thumbs up happy to do it. So I promise you, if we're saying no, we can't. It's not because we don't like you. It's just because we can't.

475
00:56:34.360 --> 00:56:46.009
CINC Marketing: some interest. I see everybody's feedback around the re-engagement for Alex. I do believe that is something that is being worked on right now. Yeah, okay.

476
00:56:46.010 --> 00:57:02.220
Matt Purdie: Yeah, I was. Gonna I was gonna chime in on that. That is something there there that we're attacking it from 2 ends. One is to make sure to better alert folks when somebody does enter that sort of unengagement phase after coming back. But then 2. I know that the the team is looking at

477
00:57:02.610 --> 00:57:14.839
Matt Purdie: kind of better ways to have that long term engagement. With AI up to and including they did something. They were agent ready, but then fell off.

478
00:57:15.150 --> 00:57:19.899
Matt Purdie: So that is, you know, that is an area of focus that we're looking at there. So.

479
00:57:21.010 --> 00:57:30.379
CINC Marketing: There's a i know. I say this every month, but there's a huge emphasis on AI right now, and doing a better job of

480
00:57:30.590 --> 00:57:38.080
CINC Marketing: showing clients when existing leads take important actions. So you know, there's a lot of

481
00:57:39.330 --> 00:57:45.099
CINC Marketing: like, there's a lot of of services now that are getting a lot of press for

482
00:57:45.310 --> 00:57:50.519
CINC Marketing: reactivating seller leads or something like that. And you know, we're

483
00:57:51.090 --> 00:57:57.180
CINC Marketing: that is, you know, that that's a focus of ours is to find, because a lot of those leads are sync leads.

484
00:57:57.360 --> 00:58:07.219
CINC Marketing: You know, they are people that we generated that then got reactivated by something. So that's a focus of ours right now, and AI is going to be a really big tool for that.

485
00:58:07.830 --> 00:58:11.250
CINC Marketing: Leanna Leanne. Oh, you're Gonna say something, Matt. Sorry.

486
00:58:11.250 --> 00:58:16.169
Matt Purdie: Let's just say real quick. Mike, I saw your question to chat fix is in testing for the home poll.

487
00:58:17.090 --> 00:58:23.679
Matt Purdie: So they're they're we've we're working on the fix. It's in testing. Hopefully, we can get that rolled out, if not this week, next. Sorry.

488
00:58:24.610 --> 00:58:25.209
CINC Marketing: No, thank you.

489
00:58:25.210 --> 00:58:25.835
James Terry: Timeline.

490
00:58:26.460 --> 00:58:28.650
CINC Marketing: Yeah. Look at. Look at 30.

491
00:58:29.279 --> 00:58:33.559
Matt Purdie: That's it isn't testing. That usually means within the the next sprint or so. So.

492
00:58:33.560 --> 00:58:36.260
CINC Marketing: That's pretty good. That's not good.

493
00:58:37.400 --> 00:58:39.519
Matt Purdie: It in at the last minute. There! Well done.

494
00:58:41.350 --> 00:58:43.199
CINC Marketing: There's no way that one's a new one

495
00:58:43.700 --> 00:58:48.800
CINC Marketing: we did get a question from. I'm I'm not sure if it's Leanna or liana. I'm sorry.

496
00:58:49.360 --> 00:58:52.479
CINC Marketing: but she asked about

497
00:58:52.730 --> 00:58:59.990
CINC Marketing: how? Let me read it. Let me make sure. How many leads should we receive per month?

498
00:59:00.785 --> 00:59:03.459
CINC Marketing: In order to be effective.

499
00:59:03.610 --> 00:59:10.399
CINC Marketing: So is there any you guys want to take that? What do you? What's a prescribed lead flow per month, I guess. Per agent

500
00:59:11.050 --> 00:59:14.179
CINC Marketing: in terms of a number numbers game, you know.

501
00:59:14.410 --> 00:59:16.729
Daniel Lott: What what we've had.

502
00:59:17.030 --> 00:59:27.690
Daniel Lott: We've come up with numbers before, like at some point we said 70 or I. But it's it's also depends on what the versus you know, what your what your goals are, what

503
00:59:27.750 --> 00:59:51.359
Daniel Lott: how many people you have. We always want you to generate more leads and spend more money on advertising, not because it helps us, but because it helps you, because if you know, a certain percentage of the leads will close. And then that will improve your roi. So I've heard 70. But if that that might be a little bit too much. But yeah.

504
00:59:51.760 --> 00:59:54.520
Daniel Lott: so I don't have a good answer for that.

505
00:59:55.540 --> 01:00:02.979
James Terry: Yeah, I don't have that off the top of my head, either. I think Chelsea and the implementation team and a lot of like our onboarding and training

506
01:00:03.150 --> 01:00:24.624
James Terry: have their finger more on the pulse of that, because, as as Harry just said, it depends obviously on the size of the team the number of agents, how much they need to be fed, but I feel like I've heard. I thought it was less than that, so Dan might be talking more of what like our average user and average size and stuff like that is. But I thought it was like 30 or 35 leads per month per person

507
01:00:24.990 --> 01:00:27.290
James Terry: feels familiar. But

508
01:00:27.946 --> 01:00:37.980
James Terry: reach out to your account manager. They probably have that. If not, they're probably sitting right next to Chelsea who, they can ask, and she would definitely know. But yeah, from our team's perspective.

509
01:00:38.610 --> 01:00:50.989
James Terry: I don't actually know, because our goal is more is better than less, and we have a budget. And this is what we have, and so do as much as we can with that number. Right? So that's what we've been aim aiming for.

510
01:00:51.490 --> 01:00:54.490
CINC Marketing: Yeah. And I wonder if that'll be a moving target

511
01:00:54.610 --> 01:01:05.259
CINC Marketing: over the coming months, as AI gets more and more integrated and allows you to follow up with more people, you know. I mean, that'll really let you scale

512
01:01:06.150 --> 01:01:09.959
CINC Marketing: with some of the AI stuff that's that's coming out.

513
01:01:10.770 --> 01:01:11.370
CINC Marketing: Yeah.

514
01:01:11.370 --> 01:01:16.819
Daniel Lott: Couple of webinars ago we talked about Jeff, the head of product, talked about how we're

515
01:01:17.360 --> 01:01:27.840
Daniel Lott: in the roadmap. Coming up is a voice. AI, so that's gonna be voice, which is gonna be, I think, a huge, huge deal. Allow, follow up without you actually

516
01:01:28.290 --> 01:01:35.009
Daniel Lott: follow up on the phone without you actually making the calls. So that is very interesting. What do you think about that, Matt? You think that's gonna be good.

517
01:01:35.010 --> 01:01:36.110
CINC Marketing: What do you think about that.

518
01:01:36.250 --> 01:01:40.389
Matt Purdie: It'll be, it'll be awesome, and I predict and foresee no issues at all with that.

519
01:01:41.270 --> 01:01:41.690
Daniel Lott: You know.

520
01:01:43.660 --> 01:01:45.880
Matt Purdie: Every confidence in our product team. It's gonna.

521
01:01:46.570 --> 01:01:47.230
James Terry: Have.

522
01:01:47.230 --> 01:01:56.139
Daniel Lott: I know. Maybe they could have AI do the phone calls to Frontline. So you, instead of you talking to a person, a client, it's their their AI bot.

523
01:01:56.140 --> 01:02:03.290
James Terry: Well, wouldn't wouldn't that be a switch from 15 years ago, when you call up Bank of America or Verizon, or whoever you know.

524
01:02:03.290 --> 01:02:03.620
Daniel Lott: Yeah.

525
01:02:03.620 --> 01:02:05.719
James Terry: All of a sudden the AI is calling in.

526
01:02:06.040 --> 01:02:09.710
Matt Purdie: I'll only I'll only engage with it if it's actually in Dan's voice.

527
01:02:09.710 --> 01:02:10.025
Daniel Lott: The

528
01:02:10.340 --> 01:02:12.240
CINC Marketing: It's all gonna be Dan's voice.

529
01:02:12.240 --> 01:02:13.010
Daniel Lott: It is, it is.

530
01:02:13.010 --> 01:02:13.760
Matt Purdie: In that case.

531
01:02:13.760 --> 01:02:16.020
Daniel Lott: That's what's taking so long. It was ready around 2 years ago.

532
01:02:16.020 --> 01:02:17.520
Daniel Lott: I'll take that call.

533
01:02:17.950 --> 01:02:18.450
Daniel Lott: So.

534
01:02:18.450 --> 01:02:22.320
CINC Marketing: And his and his cadence. That's what that's what's really taken on.

535
01:02:22.320 --> 01:02:23.340
Daniel Lott: The.

536
01:02:24.260 --> 01:02:29.890
CINC Marketing: And I know, and then wait till we get hollow. Dan Purdy Hollow Dan is gonna be amazing.

537
01:02:29.890 --> 01:02:30.700
Matt Purdie: There we go!

538
01:02:32.090 --> 01:02:33.380
James Terry: I wanted to you would.

539
01:02:33.550 --> 01:02:43.270
James Terry: We had talked briefly. Because of the history with Matt and I. And how far back we go finding pictures of of us from college, and and stuff like that.

540
01:02:43.580 --> 01:02:44.969
CINC Marketing: I don't know if we talk to you. Talk.

541
01:02:44.970 --> 01:02:45.716
Daniel Lott: Talk, about.

542
01:02:46.950 --> 01:03:02.620
James Terry: I was quite specific. This is terrible, and we should not do it. It probably got kicked around in a brainstorming. Making sure that that's not the case. As we're about to close out. I want to make sure Harry didn't go out and find some photos, and they're about to pull them. I do not have any I do not recommend. We show them.

543
01:03:02.930 --> 01:03:03.490
James Terry: hey?

544
01:03:03.490 --> 01:03:14.640
James Terry: Nick and I were freshmen in college in 2,004, when Facebook was invented. Nobody knew what it was gonna become later. Right? So my point is, there are no complementary pictures of of me.

545
01:03:14.640 --> 01:03:16.069
Matt Purdie: I'm not going to run for office.

546
01:03:16.580 --> 01:03:18.120
James Terry: Yeah, it's

547
01:03:18.430 --> 01:03:28.170
James Terry: nobody nobody knew where that was headed. Who knew we were gonna be selling houses on on this website one day when you had to have a college email address just to sign up, you know.

548
01:03:29.160 --> 01:03:37.390
CINC Marketing: I'm still waiting on you to produce Jake from State Farm. James, you've you've got a picture. It may be AI generated. We don't know

549
01:03:38.070 --> 01:03:44.259
CINC Marketing: you said you knew Jake from State Farm, and you have yet to produce, said Jake.

550
01:03:44.260 --> 01:03:49.360
James Terry: Oh, yeah. Well, we showed the picture. It wasn't AI. I'll reach out to him.

551
01:03:49.490 --> 01:03:50.540
CINC Marketing: Kevin.

552
01:03:50.720 --> 01:03:54.210
Daniel Lott: So have you kept in touch, or was it? Was that just a 1 time.

553
01:03:54.210 --> 01:03:56.989
James Terry: We're buds. We hang out at Waffle House all the time. Now I'm all right. He

554
01:03:56.990 --> 01:04:20.179
James Terry: at Waffle House at like 1130 at night. Don't ask why I was at Waffle House at 1130, but he walked into Jake from State Farm like wearing a red shirt. It was weird. It was fairly surreal working in advertising and seeing this guy walk in if it would have been any a-list celebrity, Tom Cruise could have walked in. I wouldn't have cared. But I had to run over and get a picture with Jake from State Farm. So

555
01:04:20.440 --> 01:04:23.159
James Terry: yeah, we hang out all the time. Now we get late night coffee.

556
01:04:23.160 --> 01:04:29.349
CINC Marketing: I think it would. I would be more disappointed if his real name was Frank than I am that it's Kevin.

557
01:04:29.590 --> 01:04:30.120
James Terry: Yeah.

558
01:04:30.330 --> 01:04:30.680
Daniel Lott: Oh!

559
01:04:30.680 --> 01:04:32.720
CINC Marketing: I think it gets ranks. I don't know.

560
01:04:33.220 --> 01:04:33.890
Daniel Lott: I just.

561
01:04:33.890 --> 01:04:35.290
CINC Marketing: Feel that in my heart.

562
01:04:35.450 --> 01:04:41.069
Daniel Lott: So do you think? As part of his contract he has to be nice to people 24, 7, like if he's at a Waffle House at midnight.

563
01:04:41.460 --> 01:04:47.079
Daniel Lott: some idiot coming up, saying, Give me your picture. Take a picture of me like State Farm requires that.

564
01:04:47.080 --> 01:04:49.859
Matt Purdie: Think it's in his contract. He he has to wear red in public.

565
01:04:50.110 --> 01:04:50.490
Daniel Lott: Yeah.

566
01:04:51.930 --> 01:04:53.670
CINC Marketing: Always khakis.

567
01:04:53.670 --> 01:04:55.420
James Terry: On brand for sure.

568
01:04:56.780 --> 01:05:04.160
CINC Marketing: Alright. Well, this feels like a good place to end this call. If if anybody has any last minute questions.

569
01:05:04.420 --> 01:05:07.080
CINC Marketing: please feel free to submit them happy to

570
01:05:07.720 --> 01:05:13.281
CINC Marketing: speak for Matt, and tell you that he will stay on as long as you want him to.

571
01:05:13.750 --> 01:05:22.449
CINC Marketing: But yeah, other than that thanks everybody so much. Really appreciate everybody coming on great questions. Great feedback.

572
01:05:23.406 --> 01:05:25.830
CINC Marketing: Please tell your friends. Tell your enemies.

573
01:05:26.170 --> 01:05:33.410
CINC Marketing: tell your acquaintances to oh, oh, oh, that's fine, Dan! I'm just in the middle of my thing. But no, you go. You go, Dan.

574
01:05:33.728 --> 01:05:58.579
Daniel Lott: Well, I wanted to get. I wanted to give some more credit to Matt. I saw somebody gave a a little little comment, saying that frontline's great. I think they are great. It is like, if there's a thankless job at Sync, it is the front line, and Matt and crew do a great job, and I know Sync is not. Some people have said it's a little bit complicated. There's a little complexity to it.

575
01:05:59.220 --> 01:06:00.010
Daniel Lott: If

576
01:06:00.130 --> 01:06:10.629
Daniel Lott: Matt's team knows all all the answers to pretty much every question you would have. So call them up, and they will answer any questions, not even about sync, just anything in general, yeah.

577
01:06:10.630 --> 01:06:10.970
Matt Purdie: Whatever.

578
01:06:10.970 --> 01:06:13.140
Daniel Lott: Life, loves.

579
01:06:13.810 --> 01:06:18.070
Matt Purdie: We can give you. We'll give you correct answers about Sync. I'll say that.

580
01:06:19.497 --> 01:06:28.040
CINC Marketing: That should be frontline support. We can only guarantee correct answers about Sync. Matt. What's your

581
01:06:28.300 --> 01:06:30.000
CINC Marketing: what's your number, brother?

582
01:06:30.000 --> 01:06:34.309
Matt Purdie: (855) 246-2717. I'll put in the chat.

583
01:06:34.310 --> 01:06:39.529
CINC Marketing: Yeah, (855) 246-2717.

584
01:06:41.080 --> 01:06:43.729
CINC Marketing: That's how you get to the line of the front.

585
01:06:44.940 --> 01:06:48.739
CINC Marketing: So and remember, we, we almost we can

586
01:06:49.520 --> 01:06:54.450
CINC Marketing: pretty much guarantee correct answers about sync, yeah, no, no.

587
01:06:54.450 --> 01:06:56.229
Matt Purdie: We'll give it our best shot.

588
01:06:56.410 --> 01:07:00.279
CINC Marketing: No, they know everything for real. I I just walk over there and yell my!

589
01:07:00.430 --> 01:07:02.030
CINC Marketing: Not like yell, but say, it.

590
01:07:02.030 --> 01:07:04.100
Matt Purdie: Yeah, no. He comes over and just yells at us. It's very.

591
01:07:05.150 --> 01:07:05.470
James Terry: Not even.

592
01:07:05.470 --> 01:07:08.809
CINC Marketing: No, I'm like, Hey, everybody, you know, like it's a nice show.

593
01:07:10.670 --> 01:07:12.809
CINC Marketing: Alright, Dan. Well, you good, can I?

594
01:07:13.410 --> 01:07:15.219
Daniel Lott: Yeah, that's it, that's all I had to say.

595
01:07:15.220 --> 01:07:27.680
CINC Marketing: Alright, alright. So yeah, thank you again. Everybody. For being here hanging out. Had most everybody here for the hour so much appreciated? Your interaction is what makes this go?

596
01:07:28.252 --> 01:07:34.590
CINC Marketing: So please come back next month. We're Gonna have Alvaro Ariz, the sync CEO on.

597
01:07:34.590 --> 01:07:36.140
Matt Purdie: Thank God, I'm not following him! Alright!

598
01:07:36.140 --> 01:07:38.248
CINC Marketing: Yeah, yeah, next month. So

599
01:07:39.310 --> 01:07:41.150
CINC Marketing: no, Dan, you can't talk anymore.

600
01:07:42.190 --> 01:07:43.539
CINC Marketing: You promised me you were done.

601
01:07:43.820 --> 01:07:44.560
Daniel Lott: All right.

602
01:07:45.180 --> 01:07:55.270
CINC Marketing: But yeah, so he'll be on next month. So please join us. You can go ahead and sign up now@synccommunity.com slash register for webinars.

603
01:07:55.410 --> 01:07:59.659
CINC Marketing: Thank you everybody so much for being a sync client. We love you.

604
01:08:00.264 --> 01:08:03.989
CINC Marketing: And we would not be here without you so

605
01:08:04.727 --> 01:08:09.602
CINC Marketing: much appreciation. Tell everybody about this this, and

606
01:08:10.230 --> 01:08:11.900
CINC Marketing: all right, Dan, what do you want to say.

607
01:08:11.900 --> 01:08:13.679
Daniel Lott: No, it's just you could wrap it up.

608
01:08:13.980 --> 01:08:19.709
CINC Marketing: Okay, all right, thanks. Everybody have a great day. We love. You. See you later.