The Pub Way: A Podcast for Publishers | Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.

During the conversation, they discussed:

- The evolution of OTT/CTV and streaming services:
- How AI is impacting AdOps within advertising.
- How can Publishers intentionally leverage AI across their business?

What is The Pub Way: A Podcast for Publishers ?

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.