Everyone says restaurants are about food, service, or scale. But what if it’s really about emotional engineering?
Yann didn’t come from the kitchen. He came from the world of marketing and strategy. But when he opened Boqueria, he reimagined what a restaurant could be—vibe-forward, high-design, emotionally resonant, and built to scale.
In this episode, Yann breaks down why restaurants are “weak link systems,” how to distill a concept to its essence, and why tension—not harmony—is the secret to a space that sings.
If you’ve ever wanted to build something iconic without following industry dogma, this episode will challenge everything you’ve been told.
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
What is FULL COMP: The Voice of the Restaurant Industry Revolution?
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.