Speaking Your Brand: Public Speaking Tips and Strategies

Are you getting paid - or at least generating leads - from your speaking engagements? Whether you’re speaking on stages, at conferences, or to community groups, your talks can (and should!) work for you, either by bringing in leads and clients or by...

Show Notes

Are you getting paid - or at least generating leads - from your speaking engagements?

Whether you’re speaking on stages, at conferences, or to community groups, your talks can (and should!) work for you, either by bringing in leads and clients or by earning you a speaker fee.

But here's what I often hear:

“I don’t want to make a sales pitch in my presentation.” “I’m not sure how to tell the audience what I actually do.” “I tried once, and it didn’t work, so I gave up.”

In this episode, I share specific strategies you can use to:

  • Align your presentation content with your offer (without sounding pitchy)
  • Plant “sales seeds” by sharing client examples and stories
  • Confidently include a call to action that feels natural and helpful
  • Use my gold-standard feedback form to generate leads you can follow up with
  • Know what to charge and how to communicate your speaker fee
  • Have productive, confident conversations with event organizers

 

You’ll learn practical tips you can start using in your very next presentation.

This episode originally aired as episode 344 on August 28, 2023.

Links:

Show notes at https://www.speakingyourbrand.com/344/ 

Download example feedback form (no opt-in needed): https://www.dropbox.com/scl/fi/7scnmn11eqpfeh863i878/Speaking-Your-Brand-Example-Worksheet-FeedbackForm.pdf?rlkey=bmqkj2pzyjewmrg8r0smml2vu&dl=0 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

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What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.