WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:15.185 --> 00:00:19.385 You know how important it is to build your email list around your business. 00:00:19.744 --> 00:00:23.469 But you also know growing an email list is no walk in the park. 00:00:23.994 --> 00:00:24.644 Good news. 00:00:24.644 --> 00:00:26.552 I want you to go check out LetterStack. 00:00:26.569 --> 00:00:28.294 That's all one word letter stack. 00:00:28.369 --> 00:00:31.919 I'll put a link to this and the resources I'm about to mention in the show notes. 00:00:32.269 --> 00:00:36.027 LetterStack is an impactful resource to help you build, grow, and even 00:00:36.027 --> 00:00:37.602 monetize your email newsletter. 00:00:37.902 --> 00:00:42.627 You can get help with things like building a newsletter, an example, resource I'll 00:00:42.627 --> 00:00:46.952 point you to is "17 non-negotiable things your email newsletter needs right now." 00:00:47.502 --> 00:00:49.477 You can get help with growing your subscribers. 00:00:49.602 --> 00:00:52.552 I'll put a link to this resource, "how I grew my newsletter to 00:00:52.552 --> 00:00:55.452 130,000 subscribers in 20 months." 00:00:55.785 --> 00:00:58.535 And you can also get help with monetizing your newsletter. 00:00:58.885 --> 00:01:01.585 I'll put a link to their resource, "how to build a six-figure 00:01:01.585 --> 00:01:03.060 newsletter without anyone knowing." 00:01:03.435 --> 00:01:05.385 I'm really loving this resource for myself. 00:01:05.410 --> 00:01:06.585 And I think you'll love it too. 00:01:06.735 --> 00:01:09.935 If you're trying to build an email newsletter and grow your list. 00:01:10.385 --> 00:01:12.885 What's one share you have about growing your email list 00:01:12.885 --> 00:01:14.160 that's been helpful for you? 00:01:14.160 --> 00:01:15.110 You can email me back. 00:01:15.110 --> 00:01:17.035 There's a link to that in the show notes as well. 00:01:17.452 --> 00:01:19.977 Win number two, something a client recently asked. 00:01:20.467 --> 00:01:23.124 A client came to me for help with her website. 00:01:23.124 --> 00:01:26.244 She wanted an audit of her website for her business. 00:01:26.619 --> 00:01:30.919 Now in her business, she's in charge of both a personal brand business side. 00:01:31.094 --> 00:01:34.294 And she also has another services side to her business that are 00:01:34.294 --> 00:01:35.819 technically two separate businesses. 00:01:36.119 --> 00:01:39.794 So she was stuck knowing what goes, where between these two websites, which goes 00:01:39.794 --> 00:01:43.719 on the personal brand website and what things need to go on her business website. 00:01:44.069 --> 00:01:47.294 Now she earns revenue from both brands and they both serve and are 00:01:47.294 --> 00:01:49.044 aimed at the same general market. 00:01:49.569 --> 00:01:53.019 Instead of starting with our websites, we actually started with her customers. 00:01:53.194 --> 00:01:54.144 And here's what I asked her. 00:01:54.477 --> 00:01:58.552 The first question is who is your one reader for your services brand website? 00:01:58.927 --> 00:02:02.677 And the second question, who is your one reader for your personal brand website? 00:02:03.202 --> 00:02:07.202 The idea is that you want each of these sites to communicate one idea, 00:02:07.252 --> 00:02:09.327 one central idea to one reader. 00:02:09.877 --> 00:02:13.152 Quickly, we could see her services one reader wanted a done for you 00:02:13.152 --> 00:02:14.352 solution to solve their problem. 00:02:14.602 --> 00:02:18.302 But her personal brand side, that one reader needed a do it yourself 00:02:18.302 --> 00:02:20.202 roadmap to solve the same problem. 00:02:20.577 --> 00:02:23.302 Finally, we went back through each website and made sure each 00:02:23.302 --> 00:02:25.102 one only spoke to one reader. 00:02:25.677 --> 00:02:28.227 What's the biggest insight you've gained from working on your own website. 00:02:28.552 --> 00:02:29.002 Let me know. 00:02:29.335 --> 00:02:31.615 Win number three, something to think about. 00:02:32.138 --> 00:02:34.488 I share this quote every time I walk somebody through my 00:02:34.488 --> 00:02:35.913 Radical Empathy Brand Framework. 00:02:35.946 --> 00:02:37.771 I'll put a link to that framework in the show notes. 00:02:37.771 --> 00:02:40.446 And you can watch a quick video where I walk through that framework. 00:02:40.571 --> 00:02:41.271 Here's the quote. 00:02:41.596 --> 00:02:44.746 Marketing is the amplification of your core brand message. 00:02:44.921 --> 00:02:46.871 Branding is the manifestation. 00:02:47.321 --> 00:02:49.646 In other words, marketing is the microphone of your message. 00:02:49.671 --> 00:02:50.996 Branding, fleshes it out. 00:02:51.271 --> 00:02:55.346 If you mislead with your marketing, your brand will eventually expose that. 00:02:55.679 --> 00:02:57.929 For example, run a marketing campaign about your new, 00:02:57.929 --> 00:02:59.629 reliable all electric vehicle. 00:03:00.004 --> 00:03:03.629 But when my experience of your car falls apart, two miles after the 00:03:03.629 --> 00:03:05.779 dealership, that's actually your brand. 00:03:06.113 --> 00:03:09.238 What's the one thing you really want your brand to manifest or communicate? 00:03:09.571 --> 00:03:11.279 Win number four, something personal. 00:03:11.698 --> 00:03:15.023 Not long ago, we had to put our sweet dog Cosmo down. 00:03:15.223 --> 00:03:17.823 He was the first family dog we ever had. 00:03:18.256 --> 00:03:20.831 Soon after we had to do that, a friend reached out to my 00:03:20.831 --> 00:03:22.531 wife with some great advice. 00:03:22.781 --> 00:03:26.381 She told my wife, Hey, we've been through the same thing and we waited 00:03:26.381 --> 00:03:27.856 years before getting another dog. 00:03:28.056 --> 00:03:31.431 Her advice to my wife was, "If you know your dog, family, don't 00:03:31.456 --> 00:03:33.281 wait, go out and get another dog." 00:03:33.431 --> 00:03:36.706 I'm so thankful for that advice, because that's exactly what we did. 00:03:36.706 --> 00:03:37.531 We went out and got. 00:03:38.031 --> 00:03:39.931 Another dog, another golden doodle. 00:03:39.931 --> 00:03:40.956 Her name is Cali Girl. 00:03:40.981 --> 00:03:41.556 We love her. 00:03:41.556 --> 00:03:42.756 The whole family loves her. 00:03:43.031 --> 00:03:44.906 I'm really grateful for that advice. 00:03:44.906 --> 00:03:47.481 It doesn't mean that we didn't mourn the loss of our first dog. 00:03:48.006 --> 00:03:50.831 But it just meant that we already knew that we were a dog family. 00:03:51.406 --> 00:03:54.381 So we went out and grabbed another great golden doodle. 00:03:54.806 --> 00:03:57.956 It was a new experience getting to manage a puppy again, but 00:03:57.956 --> 00:03:59.106 we're through that stage now. 00:03:59.181 --> 00:03:59.956 She's wonderful. 00:03:59.956 --> 00:04:03.316 And we're so thrilled that we went ahead and jumped right on it. 00:04:03.863 --> 00:04:06.503 Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:06.839 --> 00:04:07.391 Good news. 00:04:07.415 --> 00:04:09.311 You don't have to scroll through the show notes to find 00:04:09.311 --> 00:04:10.391 the links to any of the apps. 00:04:10.415 --> 00:04:11.303 apps or other wins. 00:04:11.303 --> 00:04:12.335 mentioned in this episode. 00:04:12.791 --> 00:04:15.047 Instead, just hop on my email list and you can get these 00:04:15.047 --> 00:04:16.799 four wins right in your inbox. 00:04:17.159 --> 00:04:19.967 Just go to Robbyf.com/friday. 00:04:20.095 --> 00:04:23.503 That's R O B B Y F.com/friday. 00:04:23.503 --> 00:04:26.095 I'd also love your help getting this into the hands of more people. 00:04:26.191 --> 00:04:28.987 So go and leave a review on apple podcast and then share. 00:04:29.011 --> 00:04:30.451 Share this episode with somebody you love. 00:04:30.783 --> 00:04:31.479 Feel free to DM. 00:04:31.503 --> 00:04:34.455 On me on instagram and share which when was your favorite from this episode. 00:04:34.671 --> 00:04:37.047 Have a great weekend and go and build a life-giving brand.