Kasra Dash: Hi so today we are talking about the best pay per lead generation companies in the UK. So let's get it started. If you're a business and you're looking for a PPL setup, pay per lead lead generation, who do you think out there is worth going after?

James Dooley: I'm probably going to be biased here but FatRank obviously. The reason for that is they've got the performance based and also the standard PPL model. Then you've got others as well like Checkatrade and Bark. I think it all comes down to who's providing the most value in terms of the quality of the leads. Like you’ve mentioned before, try to go out to a few of the companies we're going to mention today and make sure you're actually getting quality in and tracking the KPIs.

Kasra Dash: You've touched on a very interesting point. Tracking the KPI. A lot of people out there search top 10 pay per lead generation companies in the UK or best UK pay per lead generation companies. The truth is certain lead generation companies are better in certain industries. Some might be really good in renewable energy and solar panels. Some might be better in finance. Some generate better leads via SEO and some generate leads via PPC. There’s another agency called PPC Leads who do a great model. There’s B.com who sell leads in many industries. You can get a great return on investment but it’s very important for business owners to make certain that when they are searching for the best pay per lead companies, they know their KPIs. They must know how much they can work back. If the cost per acquisition is £500 and they’re converting at 20 percent, they might be able to pay £100 per lead. Without knowing that and without knowing what they’re able to pay per lead, things will fail.

James Dooley: Also when vetting the best pay per lead companies they should use two or three different companies and not have everything in one basket. You mentioned FatRank.com, obviously we’re both part of it because we set it up, and we work with many industries in the UK doing both pay on performance and PPL setups. But don’t put all your eggs in one basket. Track the KPIs. If you’ve got two or three companies where you’re making a return on investment then use all three. Normally you’ve got to make certain on a pay per lead model the best companies won’t charge for fraudulent leads. If you can’t get hold of the lead and the number doesn’t ring or the email bounces, they won’t charge you. That’s very important when choosing the best pay per lead company.

Kasra Dash: Then when it comes to KPIs, you’ve got things you can control like speed to lead, how quickly you reply. What other KPIs are you tracking?

James Dooley: Another big one is certain pay per lead companies might sell the same lead five times. You’re not getting exclusive leads. Some leads go into a bidding process. If a company isn’t willing to bid enough they might send it 90 minutes later to someone else. At that point the customer may have already contacted someone else. Especially in niches like locksmiths you want real time leads. You also want calls, not just online enquiries. So it’s important to understand that when choosing the best PPL company. You ideally want real time exclusive leads. At FatRank we do offer exclusive leads. Others sell leads five times. So check your terms. In some industries you don’t need exclusivity, like when a customer wants multiple quotes anyway. If the lead is one third the price of an exclusive lead, it might still be worthwhile. It has to be based on the numbers.

Kasra Dash: As a business owner what questions should you ask pay per lead agencies?

James Dooley: Am I getting exclusive leads? Are they real time? How are they being generated? SEO and PPC leads convert better than telemarketing or email blasts. Are they coming from social ads? You’ve got YouTube ads, Facebook ads, Instagram ads. Some industries convert well from those, some don’t. So once you know where the leads are coming from, trial them. Put a budget aside. If five of the companies do Facebook ads and they convert poorly, turn them off. Then look at SEO or PPC. You might find you pay more per lead but conversions double. At that point your cost per acquisition is lower. You just need to understand those numbers. If you don’t, you shouldn’t be buying leads.

Kasra Dash: So we hope you like the video on the best pay per lead generation companies in the UK. We’ve named quite a few. Specifically search for your niche. Search for best pay per lead companies for solar panels or carpet cleaners or whatever your industry is. Try to choose an industry leading company that specialises in the sector you're in.